The second screen & the real-time marketing revolution TANIA SEIF Head of Social Marketing, Coral
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The second screen & the
real-time marketing
revolution TANIA SEIF Head of Social Marketing, Coral
All this technology is making us antisocial…
Defining second screening
Media Meshing Doing something related to the
programme
Media Stacking Doing something separate to the
content on screen
Source: Forbes for Business
Live & reacting
Source: Carat Consumer Panel (n=11,000); The Drum
Organic reach on content is low
A fan as a content carrier
Joining is easier than creating…
Is Twitter winning at real-time?
Source: @rhyshillman
Moment marketing…
Is Twitter winning at real-time?
The lesson for paid
Get people talking Fit for channel creative Sync to viewing
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