Mobile Fundraising

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MOBILE WORKSHOP

Robert McAllen

Senior Product Manager, Online and Shared Services

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In

Mobile will be the #1 method of accessing the internet

Source: Connecting Online Advocacy and Fundraising, Blackbaud http://www.blackbaud.com/onlineadvocacy

3 years

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MOBILE DEVICES

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AGENDA

1. Mobile Web Pages2. Single Text giving3. Regular text giving4. Events giving5. Gala Dinners6. Mobile Apps

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MOBILE WEBSITES

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• There are over 10,000 different web browsers• Within the mobile space alone:

- Mobile Safari 2- Mobile Safari 3- Mobile Safari 4- Android 1- Android 2- Android 3- Blackberry 4- Blackberry 5- Blackberry 6

THE STATE OF THE MOBILE WEB

- Windows Mobile 6- Windows Mobile 7- Opera Mini 4- Opera Mini 5- Nokia S60 4- Nokia S60 5- Kindle Web- WebOS 1- WebOS 2- WebOS 3

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• Mobile page-view growth since July 2010: 88.7 %- We are bad at planning for this kind of growth

THE STATE OF THE MOBILE WEB

Source: Opera – State of the Mobile Web (July 2011) - http://www.opera.com/smw/2011/07/

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T W O AP P ROACHE S F OR MOBIL E

• Separate website- m.mysite.org- Subset of content

• Pros- Easy to build

• Cons- Inconsistent links- Constantly have to think

about it

• Mobile-optimized site- Use existing content- Use existing site

structure

• Pros- Once set up, it just works- Consistent links- Mobile website are good

websites

• Cons- Harder to set up

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HOW ?

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M ARKUP P E RS P E CT IV E - L AY OUT

<div>

logo

</div>

<div>

nav

</div>

<div>

primary content

</div>

<div>

secondary content

</div>

<div>

footer

</div>

<div>

quick links

</div>

logo

nav

Primary content

Secondary content

footer

Quick Links (SEO)

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DE S KTOP PAGE

logo

nav Primary contentSecondary content

footer

• CSS applied to structure layout divs

Quick links

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M OBIL E PAGE

Logo

Nav

Primary content

Secondary content

footer

Quick links

• CSS Change to rearrange content

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M OBIL E PAGE

Logo alt. lo-res logo

Nav alt. mobile nav

Primary content

Secondary content

footer

• CSS Change to rearrange content

• Serve up some alternative content

• Remove a content pane

Quick links

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THIS IS THE SAME PAGE

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1717@robmcallen

Raised £15.1min text donations

DEC EAST AFRICA APPEAL

RAISED £1,500,00070% signed up for Gift Aid

$43Million during Haiti crisis

SINGLE/TEXT GIVING

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CHARITY AND MOBILE1) Charity revenues dropping

2) Aging donor profile – access to new supporters

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WHO CAN GIVE?

These are UK figures but Haiti/Red cross campaign bears these out for the US market.

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HOW MUCH?

Numbers are slightly higher for the US market - $10 average

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HOW DOES THIS WORK?

SHORT CODE : 70003

KEYWORD : ORANG1

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WHY SOCIAL?

How many more will convert via simple, instant donations?

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• Direct Debit income is levelling or dropping.• Effectiveness of Chuggers is on the wain.• Negative publicity.• Make it easier…make it self service?• Now able to give up to £10 per month on a self service basis.• Move off the street and onto Facebook/Twitter?

REGULAR GIVING

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How does it work?

The donor is given some options- End- Skip

The power is in the hands of the donors but in a positive way.

REGULAR GIVING

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EVENTS GIVING

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GALA DINNERS/TICKETED EVENTS

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BLACKBAUD MOBILE

• First ever campaign.• 672 gifts in first 20 mins of going live.• 880 gifts in first event.• 30% Gift Aid sign up.• Purpose – Donor info gathering• Took minimum gifts (£1.50) - £1320

“It’s important, when choosing a new system, that it not only allows us to raise

funds from new avenues but that it is easy for non-technical staff to use,”

Mark Palfrey, Database Operations Manager.

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MOBILE APPS

Snooze

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MOBILE APPS

Give.mobi

Rapidata

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MOBILE APPS

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MOBILE APPS

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Robert McAllen

Blackbaud

@robmcallen

[email protected]

QUESTIONS?