Mobile for Non-Profits Engaging donors on their turf Kelly McIvor [email protected] 206.673.2749.

Mobile for Non-Profits

Engaging donors on their turf

Kelly [email protected]

206.673.2749

ObjectivesIdentify the impact of mobile

Know the (successful) mobile techniques

Understand the pros and cons

Are you still using this?Use of cash declines 3% every year

Use of checks declines 9% per year

Security concerns

Manual

Your future donors use this

89% have phone

source: Pew Internet 2012, ComScore 201336%

64% have smartphone

s

75%

What is the impact?

source: Neilsen 2013, Smartphone owners

Text Messaging

Email

Web Sites

Social Media

Applications

86%

82%

63%

62%

How to 'think mobile'In-the-Moment Engagement

Tell your story

Let them take action!

Text-Messaging

Text-to-GiveFast and Familiar

RestrictedLimitedAnonymous90-day proceeds

$350 - $1K/mo$.35 + 3.5%

Text-to-DonateLess restrictedUnlimited amountsDonor DataImmediate Proceeds

More steps to donate

$0 - $500/mo$1 + up to 7%

Mobile outreachCash4Kids: We've almost

reached our goal this month! As a past supporter we'd love your

help. Please donate at http://tfund.it/C4K. Thank you!

Ok! I just gave $50. Keep up the good work!

3-4 times per year

Mobile outreachTeachersNow.org:Protect

teacher salaries and class sizes! Call your rep at

206.555.1212 to say you support HB1122. Reply

STOP to end msgs.

Ok. I just called them!

1-2 times per month

Mobile outreach

1000 Marathon runners200 opt-in to text messages1 msg/wk for 5 months

Results:25% more likely to startRaised 50% more money

Success with text-messagingThink: Action

Know your audience

Capitalize on impulse

Clear call-to-action

Success with text-messaging

EventsIn-VenueDirect Mail

The call-to-action

FlyersBusiness Cards

Mobile Apps

Smartphone ApplicationsFor engagement and action

Complex to build/update

Promotional plan

App Stores and fees

Smartphone Applications

Micro-donation Apps

One Today by Google Give2Charity by Placed

Success with mobile appsThink: Engagement and Action

Update strategy

Promotional plan

Mobile Web

But we already have a website

vs.

But we already have a website

75% visit web sites

How they get there:SearchDirect to urlEmail newsletterSocial Media

vs.

Your donation page

15 - 20 fields

5 - 7 fields

What needs to happen

What needs to happen

What needs to happenSeparate site

RAZ MobileDuda MobileMoov WebCustom

$2K - $15K

Responsive site

JoomlaDrupalWordpressCustom

$15K-$40+K

What is this?Link physical and digital

Requires smartphone app

Link to Donate page

Free to create

QR code(Quick Response)

Success with mobile webThink: Information and Action

Prioritized content

Mobile-friendly forms

Direct, short URL uw.edu/give vs. www.washington.edu/giving/make-a-gift

Email

The impact on email

The impact on emailLower open rates

Less click-through

Higher unsubscribes

Less engagement!

Success with emailMobile-friendly template

Text-heavy with larger font

Alternative text for images

Mobile Auctions

What is a 'Mobile' auction?

Silent Auctions only

Dedicated items

Bid from mobile device app web text-messaging

Why a 'Mobile' auction?Increase auction and donation proceeds

Anywhere bidding with outbid alerts

Reach beyond the auction floor

Payment completion

ConsiderationsRegistration/setup

Device requirements

Checkout

Data collection

Mobile coverage

ProvidersBiddingForGood

BidPal

HandBid

Ready Set Auction

More Mobile

Giving KiosksSecureGive

Qgiv

GivingKiosk

SimpleGive

Mobile Credit Card Reader

Square

Paypal

Intuit

PayAnywhere

In Conclusion

Start nowStart with text-to-donate

Can be added with minimal disruption

Then mobile webSeparate site, then as part of a re-design

Engage AppropriatelySMS – ActionMobile Web – Information and ActionApplications – Engagement and Action

Thank You

Kelly [email protected]