Mobile Expectations - Context Immediacy Simplicity

Context,

Immediacy,

Simplicity

Meeting Mobile

Users Expectations

1

For most consumers, mobile is increasingly becoming the preferred medium of research and awareness on the path-to-purchase.

2

Mobile commerce continues to grow –4 out of 10 mobile users are likely to use Their smartphones for shopping.Comrade, US Survey

3

52% of UK smartphone owners surveyed said they would prefer to check their phone during any downtime IAB, UK 2013 Survey

4

Brands and marketers have a huge opportunity on mobile to capture consumer attention, enhance brand visibility and drive higher conversions.

5

The most important step in this direction is to exceed user’s expectations on mobile.

6

Don’t interrupt me, I want more control on how and when I access information and offers.

7

Want to access content any way they like

2014 Mobile Behavior Report: salesforce.com/marketingcloud

Top Concern About Accessing Information on Mobile:

8

91%

1. RelevanceMy expectations are high. I expect results to be accurate and

relevant.

9

Personalization and Location Matter

Consumer Intelligence Series – Mobile Advertising by pwc.com 10

Prefer targeting on personal interests

Want location based offers on mobile

54%

44%

Delight me! I want easier and faster ways to find

what I need.

11

Easy Access to Information on Mobile:

2014 Mobile Behavior Report: salesforce.com/marketingcloud 12

Found it easy to find information on mobile-optimized site

54%

Want seamless experience across devices83%

A Positive Customer Experience Drives Engagement and Purchase Intent

Nielson/Google Study on Path to Purchase 13

“By 2020 customer experience will overtake price and product as the key brand differentiator.”Customers 2020 Report, Walker Information Inc., 2014

14

15

Elements of a Delightful Mobile User Experience3

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CONTEXTUser’s Location, Environment, Activity, Past Actions etc.

1

17

IMMEDIACYIn the ‘Mobile Moment’, when the user wants (Information, Service, Product Purchase and more…)

2

18

SIMPLICITYOne stop search and easy to get what the user wants

3

Are you leveraging the power of mobile to engage your users in moments that matter?

19

Delivering Happy

Mobile Moments

It’s all about being there when the user needs you, or even

before they know they would!

www.xploree.com

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@XploreeMoments

facebook.com/Xploree

linkedin.com/company/Xploree

slideshare.net/Xploree

#HappyMobileMoments #XploreeMomentswww.xploree.com

patent pending technology