Mobile - Everywhere Your Customers Are
Jan 18, 2015
Presentation about mobile marketing that focuses on QR codes, SMS text message marketing, and mobile websites. Originally presented by Edward Niu, founder and CEO of ILN Enterprises for the Asian Business Council of the San Leandro Chamber of Commerce on September 21, 2011.
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Transcript
My Goal: Introduce Mobile Marketing & Possible Methods to Help Your Businesses Grow
What We’ll Cover Today...
What is Mobile Marketing?
Why Mobile Marketing is one of the best ways to generate new customers
Demo Some Mobile Marketing Tools
NO TECHIE ZONE
What Are Mobile Devices?
Cell phones, Smartphones, iPads, Gaming Devices, ebook readers (Nook, Kindle)
Mobile devices are everywhere. Mobile phones are here to stay.
Don’t Leave Home Without
World Population Cell Phone Subscriptions
Internet Users0
1,000,000,000
2,000,000,000
3,000,000,000
4,000,000,000
5,000,000,000
6,000,000,000
7,000,000,000
8,000,000,000
Population 6-7 billion
Cell phones over5 billion
Wired Internet users – less than 2 billion
80% of Americans have cell phones
20% of US households are mobile only
Most of cell phone population has purchasing power!
Important Stats…
Game Changer June 2007 iPhone Released
Late 2008 1st Android OS Phone
End of 2011: 50% of all mobile phones in the US, will be Smartphones!
The Result of This Technology
Mobile Marketin
g!
What is Mobile Marketing?
According to the Mobile Marketing Association, mobile marketing is:
“a set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”
Game Changer New, Cool, Fun & Must Have
Not a Fad, New Paradigm
Augments Online Marketing
What is Mobile Marketing?
What is Mobile Marketing? Communicating with consumers using
mobile devices [One-to-Many]. Consumers invited to opt-in, giving
permission for communication. Providing value to consumers. Laser targeted marketing. Your Business Information often remains
on mobile devices of customers.
What is Mobile Marketing?
NO SPAM Zone
NO unwanted messages
IKEA increases summer sales via mobile initiative
Mobile Marketing Headlines
Harry Potter breaks records for top mobile movie ticket sales: Fandango
Kansas City Chiefs lets fans buy game tickets via mobile
American Express, Sprint heighten
mcommerce presence via mobile wallet
initiative
Papa John’s bolsters pizza orders via mobile ad
Mobile Marketing Methods
QR Codes
SMS Text Marketing
Mobile-Ready Websites
Mobile Ads
Social Mobile Location-Based Services
Mobile Apps
QR Codes QR stands for Quick Response First used to take inventory for subsidiary of Toyota Type of 2D Barcode that embeds information in its
tiled pattern When you scan it, it provides information:
• Website• Video• Contact information• Image• Coupon• Map
QR Code Demo
Who Uses QR Codes?
Let’s Scan Some QR Codes
Why Use QR Codes?
You can make them for free, so Put Them Everywhere
In a Recent Survey by MGH… 31% very likely to remember ad with QR Code 41% somewhat likely to remember 87% want to scan for coupon or discount
Most QR readers save history on phone
Most People Will Keep Your Information Wherever They Are
Where To Make QR Codes Goo.gl Bit.ly Beqrious.com Delivr.com qrcode.kaywa.com (personal use only)
For Trackable AND Changeable QR Codes…
Keep in Touch w/ Customers
Use SMS Text Messaging!Keep in Contact with your Customers and Prospects
Send your messages anywhere they are Know that they receive and READ your messages.
Customers Use Text Messaging
In 2008, Americans started to send more text messages than make voice calls.
Over 6 trillion text messages were sent in 2010. This figure had tripled in three years, meaning that people around the globe are sending 200,000 text messages every second.
There are about 1.3 billion internet users who use email.
There are over 3 billion cell phone users who use text messaging
Groupon Recovery Plan
1. Use Daily Deal Website to attract people to your business.
2. After they come in, make a follow-up offer for future discount if they use your SMS Text coupon.
3. Continue to market via Text messaging to your list.
Other Ideas: 2-for-1 deals, Happy Hour discounts, Kids/Family Night, Free Reports (full contact info)
YOU WANT REPEAT CUSTOMERS!
Business Success Formula
KnowLikeTrust
Text Message Vs. EmailText Messages:
90% of text messages are read within 3 minutes**Instant Response**
99% of all text messages are read.
Texts can be scheduled Messages Always Stored
on Phone No Spam filters.
Email: Not Always Opened Read rates of 15% or
worse. Overwhelmed InBox May Not Use on
Phone Spam Filter
Mobile Coupons
Average redemption rate is 20% regardless of business type
[Widget Co]: Get your favorite product at 20% off. Show cashier this msg. Code: FAV888. Reply STOP to end.
[Widget Co]: Get your favorite product at 20% off. Show cashier this msg. Code: FAV888. Reply STOP to end.
Demo: Text “demo88” to 72727. Std Txt Msg Rates Apply.
Other SMS Services
Appointment Reminder Surveys & Polls Autoresponder Text Contests Text 2 Screen Loyalty Clubs
Some SMS Companieswww.yeptext.comwww.whammobile.comwww.promo2cell.comwww.optit.comwww.boomtext.comwww.eztexting.comwww.motomessage.comwww.izigg.com
www.bizm3.comwww.trumpia.com
Items to Check:• # of Keywords• # of messages per month• # of subscribers• Deliverability to mobile
carriers• Shortcode availability
Mobile-Ready Websites
Simplifies Your Website for smaller screens of cell phones
Customers Searching For Local Business Want:1. Phone Number2. Shop / Price Compare3. Directions / Map4. Email5. Information about Company
Mobile-Ready Websites
Microsoft stated that 53% of its mobile searches have local intent. Customers Ready to Buy NOW & Nearby Many are on the move, they don’t want to
scroll, pinch, etc.
Google Places, Bing Business Center, Yahoo Local Pages all mobile ready. Claim your pages at the very least!
Social Mobile GPS Services
Social Game of Check-ins Get Your Business Listed on Their Platforms
Major Issue: Privacy & Cyber-Stalking
Mobile Advertising
Google Purchased AdMob for $750M in 2010
Mobile Advertising: $1.6B last year in US, to double this year
Advertise on Mobile Websites & Embedded App Advertising
Uses Pay Per Tap Model like Google Adwords
Mobile Applications
iPhone now has about 350,000 apps in its App Store
Android growing faster, has about 100,000 apps
Produce your own simple software for iPhone or Android phonesProvides some value to usersExample – Pizza restaurant quick order app Travel agency – Itinerary reminder Simple – Screen saver or background image
The Time is Now The mobile explosion is
happening right now! There is MASSIVE
opportunity to use mobile to attract and grow your customer base.
Learn how to use it for your business. It’s simpler than traditional online marketing. Do It Before Your Competition Does
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