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Questions for a mobile strategy
Jaap Willem van de Plasse
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1000’s of various screen sizes
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40% of all searches on google.nl and google.be
40%
60%
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Facebook Belgium data oct-15
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What is the job my app or mobile website is hired to do?
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Put customer first
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Give voice to the customer
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Give voice to the customer Customer satisfaction
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Give voice to the customer Customer satisfaction
Be where your customer is
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Give voice to the customer Customer satisfaction
Be where your customer is
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Ways of identifying
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1st party data Analytics Data
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2012 vs 2015
2014 vs 2015
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1st party data Analytics Data User Research
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1st party data Analytics Data User Research Existing Users
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Connect with user
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Connect with user Mobile only testing
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Connect with user Mobile only testing Use mobile technologies
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Connect with user Mobile only testing Use mobile technologies
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Connect with user Mobile only testing Use mobile technologies
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Connect with user Mobile only testing Use mobile technologies
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Put customer first
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What is the job my app or mobile website is hired to do?
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Watch: Mobile: It Changes Everything
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Follow @BenedictEvans
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Jaap Willem van de Plasse
Follow @jaapwillem