Mobile Commerce.ppt

Mobile Commerce and Ubiquitous Computing

Copyright 2012 Pearson Education, Inc. Publishing as Prentice Hall

Learning ObjectivesDiscuss the value-added attributes, benefits, and fundamental drivers of m-commerce.Describe the mobile computing infrastructure that supports m-commerce (devices, software, services).Describe the four major types of wireless telecommunications networks.Discuss m-commerce applications in banking and financial services.Describe enterprise applications.Copyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Learning ObjectivesDescribe consumer and personal applications of m-commerce including entertainment.Understand the technologies and potential applications of location-based m-commerce.Define and describe ubiquitous computing and sensory networks.Describe the major implementation issues from security and privacy to barriers of m-commerce.Copyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Mobile Commerce: Concepts, Landscape, Attributes, Drivers, Applications, and Benefitsmobile commerce (m-commerce; m-business)Any business activity conducted over a wireless telecommunications network or from mobile devicesTHE ATTRIBUTES OF M-COMMERCEUbiquityConvenienceInteractivityPersonalizationLocalizationCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Mobile Commerce: Concepts, Landscape, Attributes, Drivers, Applications, and BenefitsDRIVERS OF M-COMMERCEWidespread availability of more powerful mobile devicesThe handset cultureThe service economyVendors pushThe mobile workforce and mobile enterpriseImproved price/performanceImproving bandwidthCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Mobile Commerce: Concepts, Landscape, Attributes, Drivers, Applications, and BenefitsAN OVERVIEW OF THE APPLICATIONS OF M-COMMERCEField mobilityFleet mobilityWarehouse managementDirect store delivery (DSD) route accountingCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Mobile Commerce: Concepts, Landscape, Attributes, Drivers, Applications, and BenefitsTHE BENEFITS OF M-COMMERCEBenefits for OrganizationsBenefits for Individuals and CustomersOther BenefitsCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Technical Infrastructure: Components and Services of Mobile ComputingOVERVIEW OF MOBILE COMPUTINGwireless mobile computing (mobile computing)Computing that connects a mobile device to a network or another computing device, anytime, anywhereCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Technical Infrastructure: Components and Services of Mobile ComputingMOBILE DEVICESpersonal digital assistant (PDA)A stand-alone handheld computer principally used for personal information managementsmartphoneA mobile phone with PC-like capabilitiesTabletsCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Technical Infrastructure: Components and Services of Mobile ComputingOther Mobile DevicesSmartbooksWearable devicesScreenCameraTouch-panel displayKeyboardSpeech translatorWatch-like deviceRFID (radio frequency identification)

Scannersmobile browser (microbrowser)Web browser designed for use on a mobile device optimized to display Web content most effectively for small screens on portable devicesDashtop mobileCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Technical Infrastructure: Components and Services of Mobile ComputingMOBILE COMPUTING SOFTWARE AND SERVICESmobile portalA gateway to the Internet optimized for mobility that aggregates and provides content and services for mobile usersContent providersshort message service (SMS)A service that supports the sending and receiving of short text messages on mobile phonesCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Technical Infrastructure: Components and Services of Mobile Computingmultimedia messaging service (MMS)The emerging generation of wireless messaging; MMS is able to deliver rich mediaLocation-Based ServicesVoice-Support Servicesinteractive voice response (IVR)A voice system that enables users to request and receive information and to enter and change data through a telephone to a computerized systemvoice portalA website with an audio interface that can be accessed through a telephone callCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Technical Infrastructure: Components and Services of Mobile ComputingWIRELESS TELECOMMUNICATIONS NETWORKSpersonal area network (PAN)A wireless telecommunications network for device-to-device connections within a very short rangeBluetoothA set of telecommunications standards that enables wireless devices to communicate with each other over short distancesCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Technical Infrastructure: Components and Services of Mobile Computingwireless local area network (WLAN)A telecommunications network that enables users to make short-range wireless connections to the Internet or another networkWi-Fi (wireless fidelity)The common name used to describe the IEEE 802.11 standard used on most WLANs



Technical Infrastructure: Components and Services of Mobile ComputingWiMAXA wireless standard (IEEE 802.16) for making broadband network connections over a medium-size area such as a citywireless wide area network (WWAN)A telecommunications network that offers wireless coverage over a large geographical area, typically over a cellular phone networkCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Mobile Financial Applicationsmobile bankingPerforming banking activities such as balance checks, account transactions, payments, credit applications, etc., via a mobile deviceOTHER FINANCIAL-RELATED MOBILE APPLICATIONSMobile Stock TradingReal Estate



Mobile Enterprise SolutionsDEFINING MOBILE ENTERPRISEmobile enterpriseApplication of mobile computing inside the enterprise (e.g., for improved communication among employees)THE FRAMEWORK AND CONTENT OF MOBILE ENTERPRISE APPLICATIONSThe sales applicationThe support applicationThe service applicationmobile workerAny employee who is away from his or her primary work space at least 10 hours a week or 25 percent of the time



Mobile Enterprise SolutionsBenefits of Mobile Workforce SupportChallenges of Mobile Workforce Support

Sales force automationField force automation Mobile office applicationsMobile CRM (e-CRM) and PRM

Network coverage gaps and interruptionsInternetwork roamingDevice and network managementBandwidth managementCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Mobile Enterprise SolutionsFLEET AND TRANSPORTATION MANAGEMENTFleet MaintenanceTracking People and VehiclesTransportation ManagementCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Mobile Enterprise SolutionsMOBILE APPLICATIONS IN WAREHOUSESTypical Mobile Devices Used in WarehousesVehicle mount solutionsHandheld solutionsHands-free and voice solutionsOther solutionsOTHER ENTERPRISE MOBILE APPLICATIONSiPad in the EnterpriseCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Mobile Entertainment and Other Consumer Servicesmobile entertainmentAny type of leisure activity that utilizes wireless telecommunication networks, interacts with service providers, and incurs a cost upon usageMOBILE MUSIC AND VIDEO PROVIDERSMOBILE GAMESHurdles for GrowthMOBILE GAMBLINGMOBILITY AND SPORTSCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Mobile Entertainment and Other Consumer ServicesSERVICE INDUSTRY CONSUMER APPLICATIONSHealth CareHospitality ManagementPublic Safety and Crime PreventionOther IndustriesCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Location-Based Mobile Commercelocation-based m-commerce (l-commerce)Delivery of m-commerce transactions to individuals in a specific location, at a specific timereal-time location system (RTLS)Systems used to track and identify the location of objects in real time



Location-Based Mobile CommerceL-COMMERCE INFRASTRUCTUREMobile devicesCommunication networkPositioning componentService or application providerData or content providerCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Location-Based Mobile CommercegeolocationThe process of automatically identifying a Web users physical location without that user having to provide any informationnetwork-based positioningRelies on base stations to find the location of a mobile device sending a signal or sensed by the networkCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Location-Based Mobile Commerceterminal-based positioningCalculating the location of a mobile device from signals sent by the device to base stationsglobal positioning system (GPS)A worldwide satellite-based tracking system that enables users to determine their position anywhere on the earthCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Location-Based Mobile CommerceLocation-Based DataLocatingNavigatingSearchingIdentifyingEvent checkinggeographical information system (GIS)A computer system capable of integrating, storing, editing, analyzing, sharing, and displaying geographically referenced (spatial) informationCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Location-Based Mobile Commercelocation-based service (LBS)An information service accessible from and to mobile devices through a mobile network utilizing the ability to make use of the geographical position of the mobile device to deliver a service to the userautomatic vehicle location (AVL)A means for automatically determining the geographic location of a vehicle and transmitting the information to a requestsocial location-based marketingMarketing activities that are related to social behavior and are related to social networking activitiesCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Location-Based Mobile CommerceBARRIERS TO LOCATION-BASED M-COMMERCELack of GPS in mobile phonesAccuracy of devicesThe costbenefit justificationLimited network bandwidthInvasion of privacyCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Ubiquitous (Pervasive) Computing and Sensory Networksubiquitous computing (ubicom)Computing capabilities that are being embedded into the objects around us, which may be mobile or stationarypervasive computingComputing capabilities embedded in the environment but typically not mobileCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Ubiquitous (Pervasive) Computing and Sensory NetworksPrinciples of Pervasive ComputingDecentralizationDiversificationConnectivitySimplicitycontext-aware computingApplications ability to detect and react to a set of environmental variables that is described as context (which can be sensor information or other data including users attitudes)Internet of ThingsCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Ubiquitous (Pervasive) Computing and Sensory NetworksSMART APPLICATION: GRID, HOMES, CARS, AND MOREsmart gridAn electricity network managed by utilizing digital technologyCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Ubiquitous (Pervasive) Computing and Sensory NetworksSmart Homes and AppliancesLightingEnergy managementWater controlHome security and communicationHome entertainmentSmart appliancesSmart and Driverless CarsCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Ubiquitous (Pervasive) Computing and Sensory Networksradio frequency identification (RFID)A short-range radio frequency communication technology for remotely storing and retrieving data using devices called RFID tags and RFID readerssensor networkA collection of nodes capable of environmental sensing, local computation, and communication with its peers or with other higher performance nodesSmart Sensor ApplicationsPRIVACY ISSUES IN UBIQUITOUS COMPUTINGCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Implementation Issues in Mobile CommerceM-COMMERCE SECURITY AND PRIVACY ISSUESTECHNOLOGICAL BARRIERS TO M-COMMERCEFAILURES IN MOBILE COMPUTING AND M-COMMERCEETHICAL, LEGAL, PRIVACY, AND HEALTH ISSUES IN M-COMMERCEMOBILITY MANAGEMENTCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


Managerial IssuesWhat is your m-commerce strategy?What is your implementation timetable?Are there any clear technical winners?Which applications should be implemented first?Copyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


SummaryM-commerce, its value-added attributes, and fundamental driversThe mobile computing environment that supports m-commerceThe type of networks that support mobile devicesFinancial applicationsCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


SummaryMobile enterprise solutionsConsumer and personal applications and mobile entertainmentLocation-based commerceUbiquitous computing and sensory systemsSecurity and other implementation issuesCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 6-*


All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.Copyright 2012 Pearson Education, Inc. Publishing as Prentice Hall

**********************************************

Mobile Commerce.ppt

Documents

pearson education

prentice hall mobile

prentice hall copyright

commerce applications

mobile devicesthe attributes

commerce devices

benefitsmobile commerce

personal applications