Mobile Commerce Is Here! Learn How mShopper Makes It Quick, Easy, and Affordable to Create a Profitable Mobile Store Let’s Go Mobile!
Mar 29, 2015
Mobile Commerce Is Here!
Learn How mShopper Makes It
Quick, Easy, and Affordable
to Create a Profitable Mobile Store
Let’s Go Mobile!
Learning More About mShopper
1. The Mobile Opportunity (Problem?)
2. The mShopper Solution
3. mShopper’s Mobile Commerce Made Easy™ Platform― Merchant Website― Shopper mStores― GetFirstDibs™― Pricing Made Easy― Order Processing Made Easy
4. Contact Information
5. Sneak Peek at 4 New Features
82% of U.S. adults have cell phones1
59% of U.S. adults are mobile internet users (access Internet wirelessly via a laptop or cell phone) 1
48% of mobile phone owners have made a purchase via the mobile web or a mobile app2
1. Source: ABI Research, “Shopping by Mobile Will Grow to $119 Billion in 2015”
2. Source: Internet Retailer, “Nearly half of mobile owners have made a purchase via phone”
Consumers Are Mobile NOW
Mobile is Everywhere, For Everyone, and For Everything
0.4 1.2 2.23.8
6.0
9.4
14.8
23.4
0.0
5.0
10.0
15.0
20.0
25.0
2008 2009 2010 Est 2011 2012 2013 20140 2015
Bill
ion
s $
Mobile Shopping projected growth over $23B by 2015 is now low! 1000% growth over five years
Note: As of Dec, 2010, ABI Research upped their estimate of 2010 mCommerce revenues to $4.9 billion
“If online retailers haven’t developed a sense of urgency about mobile commerce yet, they need to because this channel is ramping up fast. For the smart merchants, their future in mobile commerce begins now,”
Mark Beccue, Senior analyst, Allied Business Intelligence Inc.
Sources: Coda Research, “US mobile advertising and mobile commerce revenues, with forecasts to 2015”
Mobile Commerce is Here, NOW!
ECommerce ≠ MCommerce
Hot Topics (web) Hot Topics (IPhone)
Not Mobilized
Will Hot Topics succeed in mobile?
Could Hot Topic’s current mobile experience hurt
their brand?
Our normal conversion rates are 2.3%. Our mobile conversion rates, excluding the Ipad, are under 0.40%. Houston, we have a problem…
…Anonymous mShopper client on why they decided to go mobile, Q4, 2010
“Mobile Internet Will Soon Overtake Fixed Internet”Mary Meeker, former Managing Director and Lead Tech Analyst
for Morgan Stanley, now with Kleiner Perkins, Q2, 2010.
WHAT HAPPENS TO ADVERTISER AND PUBLISHER REVENUES AS THE WORLD GOES MOBILE?
WHAT HAPPENS TO ADVERTISER AND PUBLISHER REVENUES AS THE WORLD GOES MOBILE?
Existing Websites Do Not Convert on Mobile Devices
VariableYour Website TrafficAvg % of Traffic that is Mobile NOWYour Site's Conversion RateAvg. Web Order Size
Worksheet: What Is The Opportunity Cost of Not Launching an mStore?
How much money am I losing every month?
Assumed Value200,000
10.00% Global average is 11%. This grew by 32% in last 6 months (Use your site analytics to input your site's data
40,000$
CommentsUse drop down to select your site's approximate monthly traffic
480,000$
Use drop down to select your site's average order size
2.00%100.00$
Use drop down to select your site's approximate conversion rate
How much money am I losing every YEAR?
… What Happens to CPCs in a Mobile World?
Find out how much revenue your company is missing using our mCalculator
But going mobile is hard to do for most retailers
Retailers are scrambling to go mobile…….
mShopper : The Complete Mobile Solution
Mobile Technology Enablement + Mobile Marketing Toolset SaaS, web hosted application
Go live in minutes and start converting mobile sales right away
No IT or budget needed
Works on all major smart phones
Powered by Merchant’s Datafeed
Complete mobile marketing toolset on platform
mShopper’s Mobile Commerce Platform Makes It Easy!
Here’s what’s included:
mStore™: Design and launch a customized mobile store with instant shopping functionalityin as little as two hours. You’re in the driver’s seat
Built-In Merchandising: Self-service content management tools let you promote featured products and special offers
Custom Configurable SOLR Search: The finest open-sourced search engine technology customized for each advertiser’s unique audience
GetFirstDibs™: An mShopper exclusive, a self-service SMS marketing program that drives traffic to your mStore and communicates to your on-the-go buyers
Marketing Support: Create your own apps for iPhone/Blackberry/Droid which link directly to your store. Add your mStore to mShopper’s mobile mall of 100+ retailers
Built-In Analytics: Use our integrated analytic tool to measure the performance of your mStore merchandising and marketing. We are committed to maximizing your ROI
2. Create Account
Begin the process by creating an
account.
Begin the process by creating an
account.
3. Data Feed
Your data feed is the engine of your
mStore. Upload through a partner,
FTP or HTTP.
Your data feed is the engine of your
mStore. Upload through a partner,
FTP or HTTP.
Customize your mStore with
logos or use the editing bar.
Customize your mStore with
logos or use the editing bar.
Feature new products on your
mStore homepage for all to see. It’s easy to change
frequently.
Feature new products on your
mStore homepage for all to see. It’s easy to change
frequently.
6. All Hot Deals
Your mStore also features a button for
All Hot Deals. You can add an unlimited number of products.
Your mStore also features a button for
All Hot Deals. You can add an unlimited number of products.
Sales
Loyalty(repeat vs. new)
mStore Traffic
Our mStore analytics convert data into helpful charts and graphs
to review over any time frame.
Our mStore analytics convert data into helpful charts and graphs
to review over any time frame.
Manage your entire mobile commerce effort
from one page!
Manage your entire mobile commerce effort
from one page!
Your new
mStore
Select Client mStores
Select Client mStores
New Home Page Search Results Product Detail
Shopping Cart GetFirstDibsTM Sign-Up
GetFirstDibs™Driving Traffic, Sales and ROI
7. GetFirstDibs Sign-Up Form
It’s time to collect mobile numbers of shoppers who
want deals. Our custom tool makes it easy to build your
mobile subscriber database.
It’s time to collect mobile numbers of shoppers who
want deals. Our custom tool makes it easy to build your
mobile subscriber database.
Now it’s time to send our your alerts. Write
your own message and schedule when it’s sent!
Now it’s time to send our your alerts. Write
your own message and schedule when it’s sent!
Review all of your GFD analytics by opt-ins, alerts
sent, transactions, sales amounts, time frame and most importantly we even
calculate your ROI.
Review all of your GFD analytics by opt-ins, alerts
sent, transactions, sales amounts, time frame and most importantly we even
calculate your ROI.
GetFirstDibs™ Driving Traffic to Merchant’s mStores
Mobile Sign-Ups
Text alerts to product pages
Email to Database
Links to web sign-up form
Social / Viral Media
Links to web
sign-up form
Auto-redirect for mobile viewers
Form embedded on site
YourStore.com
3 Branded Mobile Apps in App Stores
(iPhone, BB, Droid)
Keyword Drivers in
Print/ RadioText XYZ to 1234
Bounce-back text
linkPaid Search
Links to web sign-up
form
Mobile Search (Paid)
Mobile Search(Organic)
Mobile Banner Ads
mShopper provides tools in red boxes
We provide tools to integrate your sign-up form into existing marketing efforts and quickly build your mobile database.
We provide tools to integrate your sign-up form into existing marketing efforts and quickly build your mobile database.
Pricing & Next Steps
Pricing Made Easy
Monthly Licensing $99-$499-$999
Performance BasedPer-Transaction Fee>5% or published affiliate
rate
Text Messaging
1 or 1.5 cents per message
We are your mobile business partnernot just a technology partner
Order Processing Made Easy
Option 1: BPC
(Recommend while sales volume is
low)
Option 2: API
(Necessary once
substantial sales volume
reached)
A. User logs in to account & purchases item from phone
A
Merchant
C
C. Order arrives at merchant . Merchant handles TX, refunds, shipping, order tracking, etc.
Benefits
• No tech investment required
• Happens w/in minutes
• Still tied in to your database for CRM and analytics
A. User logs in to account & purchases item from phone
A
Order Info
Your Product Buy URL
B
B. mShopper PCI compliant Business Process Center inputs order info into your ecommerce shopping cart,
* If product is out of stock or Product Buy URL is incorrect in data field, call-center rep calls user’s cell phone and tells them item is out of stock
Merchant
B
B. mShopper sends order info directly to your e-commerce system via API
API
Option 3:Live
Order Queue
A. User logs in to account & purchases item from phone
A
Merchant
B
B. mShopper sends order info directly to merchant to enter into your e-commerce system
API
Select Client Logos
Next Steps
We’re happy to tell you more!
– Kathryn Wardell (VP Merchant Sales & Services - [email protected])– David Gould (CEO/Founder - [email protected])
www.MobileCommerceMadeEasy.com
Contact us to get your first month free!
Follow us on Twitter at: mCommerceMadeEZ
Thanks!