Mobile Com Extended Packaging GSMP Lunch and Learn 06 October, 2008
Mar 27, 2015
Mobile Com Extended Packaging
GSMP Lunch and Learn
06 October, 2008
© 2008 GS1
How the shopping experience will change…
© 2008 GS1
Nokia estimates sale of 4 bil Mobile Phones by 2010
http://www.nationmaster.com/graph/med_mob_pho-media-mobile-phones
© 2008 GS1
…but they aren’t just phones
© 2008 GS1
Soon everyone will have access to information…
© 2008 GS1
Technology will enable us…
© 2008 GS1
Consumers are in control
© 2008 GS1
Codes and GS1 IDs bridge the physical and virtual worlds…
© 2008 GS1
Providing information and efficiencies…
© 2008 GS1
GS1 Mobile Com vision
• 3 billion mobile phones: the new channel of commerce and of the consumer-centric chain.
• Lack of standards does not enable retailers and brands to offer mobile commerce services in a global, simple and cost efficient way.
• GS1 will enable it to happen in collaboration with the mobile industry.
© 2008 GS1
6 key business applications
• Extended Packaging• Digital Content Purchase & Delivery• Mobile Coupons• Authentication• Re-ordering (Mobile EDI)• Mobile Self-scanning
© 2008 GS1
Extended Packaging Overview
Key concept: consumers access additional informationabout products through their mobile phone
Background information: GS1 Mobile Com White Paper (www.gs1.org/mobile) pages 24 - 27.
For more info on the project
See the :
Call-to-Action document
© 2008 GS1
GS1 Mobile Com Extended Packaging Group
Manufacturers & retailers
J&J Consumer
Kao
Kraft
L’Oréal
Nestlé
P&G
Ahold
Carrefour
Walmart
Shoprite Checkers
Migros-Genossenschafts-Bund
Mobile Industry & provider
Ericsson
Motorola
Nokia
Orange
BT
AT&T
Oracle
Sprint
Atos Origin
Upcode
Scan Buy
Simple Act
Inspiry
Iexidio
CamClick
GS1 MOs
GS1 Australia
GS1 Austria
GS1 Brasil
GS1 Canada
GS1 China
GS1 Costa Rica
GS1 France
GS1 Germany
GS1 Hong Kong
GS1 Iran
GS1 Italy
GS1 Japan
GS1 Korea
GS1 Malta
GS1 Netherlands
GS1 Poland
GS1 Russia
GS1 Singapore
GS1 Serbia
GS1 Switzerland
GS1 Taiwan
GS1 Tunisia
GS1 UK
GS1 US
© 2008 GS1
Generic scenario
GS1 ID Keys
GS1 BarCodes + EPC tags
Look up service
Information Provider
GS1 messaging
© 2008 GS1
GTIN and Extended Packaging
Global Trade Item Number (GTIN)
381370029939
Info
Registry
Info Pool 1
Info Pool 2
Brands
Brands
© 2008 GS1
Extended packaging : types of information
• Certification/Compliance
• Organic
• Ingredients
• Source/Origin
• Kosher/Halal
• Carbon/Environment
• Ethical/Fair Trade
• Traceability
• Counterfeit/Authentication
• Health/Wellness
• Allergens
• Nutrition
• Poison
• Compatibility
• Target (e.g. children under 2)
Advice/Guidelines/Coaching
How to use
Recipes
Recycling
Recommendations
Best usage reminders (e.g. take every 3 hours)
Services
Customer satisfaction
Guarantee/Warranty
Customer Service
Loyalty
Where to buy
How to find in store
Community
Who is using
Also bought
Opinions/Ratings
Reviews
Price comparison
Budgeting
Feature comparison
Conversions (metric/imperial)
Other
Games
Promotions
Accessibility (e.g. blind)
Personalized vs. generic
Before/during/after sales
Delivery method: video / audio / text
© 2008 GS1
Q1 2009
Business Requirements
Guideline
Pilot
Gap Analysis
Additional Standards CRs
Q4 2008Q3 2008 Q2 2009 Q3 2009
Extended Packaging Timeline
Draft Guideline
Final Guideline + Pilot report + gap analysis + next phase plan
© 2008 GS1
GS1 France Code On Line Demonstrator
Step 1 (before shopping) :
The consumer downloads GS1 CodeOnLine application and defines the information he is interested in.
Step 2a (in the shop) :
The consumer opens GS1 CodeOnLine application and takes a picture of the product that he may buy.
Step 2b (in the shop) :
A few seconds later, he receives the required information about the product on his mobile phone from a GDSN catalogue.