Mobile Business moving Enterprises towards Digital Transformation

Mobile Business moving Enterprises towards Digital Transformation. Namics.

Bernd Schopp. COO. Berlin, 22nd April 2015

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The transformative power of Mobile.

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On my way to the iPhone.

22.04.15 3 Mobile Business. Enterprises. Digital Transformation. Source: https://pylonofthepit.wordpress.com/

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The transformative power of smartphones comes from their size

and connectivity.

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What it has become nowadays.

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Tablets

Smartphones

Stores Restaurants Malls

Airports Stadium Museum

Car Home

... Wearables

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Customer behavior drives Digital Transformation.

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Technology

Icons: Created by James Keuning from the Noun Project, Saint Paul, Minnesota, US 2013

Enterprise Customer

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Let’s talk about Digital Transformation.

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4 Levels in Digital Transformation Maturity

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DIGITAL TRANSFORMATION

MATURITY

Content

Business Processes

TECHNOLOGY MATURITY

Icon: Created by Luboš Volkov from the Noun Project

Business Models

Digitalization of...

Business Functions

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4 Digital Transformation Waves

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TECHNOLOGY MATURITY

Icon: Created by Luboš Volkov from the Noun Project

Features

Integration

Contextualization

DIGITAL TRANSFORMATION

MATURITY

Communication

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4 Levels in Digital Transformation Maturity

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DIGITAL TRANSFORMATION

MATURITY

Content

Business Processes

TECHNOLOGY MATURITY

Icon: Created by Luboš Volkov from the Noun Project

Business Models

Digitalization of...

Business Functions

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Step 1. Content Wave. Focus.

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Step 1. Content Wave. Example.

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ABB Connect. A Mobile Sales App.

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4 Levels in Digital Transformation Maturity

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DIGITAL TRANSFORMATION

MATURITY

Content

Business Processes

TECHNOLOGY MATURITY

Icon: Created by Luboš Volkov from the Noun Project

Business Models

Digitalization of...

Business Functions

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Step 2. Function Wave. Enabler.

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Step 2. Function Wave. Example.

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UBS Financial Health Check

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Step 2. Function Wave. Example.

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à https://vimeo.com/86018620

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4 Levels in Digital Transformation Maturity

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DIGITAL TRANSFORMATION

MATURITY

Content

Business Processes

TECHNOLOGY MATURITY

Icon: Created by Luboš Volkov from the Noun Project

Business Models

Digitalization of...

Business Functions

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Step 3. Integration Wave. Focus.

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Transaction Efficiency

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Step 3. Integration Wave. Enabler.

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Process Integration & Information Aggregation

P I M C R M E R P

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Step 3. Integration Wave. Example.

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Viessmann Spare Part App.

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4 Levels in Digital Transformation Maturity

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DIGITAL TRANSFORMATION

MATURITY

Content

Business Processes

TECHNOLOGY MATURITY

Icon: Created by Luboš Volkov from the Noun Project

Business Models

Digitalization of...

Business Functions

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Step 4. Connectivity Wave. Enabler.

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Step 4. Connectivity Wave. Example.

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Step 4. Strategic Development. Viessmann.

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Step 4. Strategic Development. Viessmann.

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Step 4. Connected Wave. Example.

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Viessmann Vitotrol App.

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Step 4. Connected Wave. Example.

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Outlook.

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The Connectivity Spider. By Namics.

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Let’s get started!

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ü  Customer journey is common ground

ü  Efficiency is not the final answer

ü  Value creation is king for Step 4 ü  Technological improvement requires agile development

Namics.

Thank you!

[email protected]

@burnedshop

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Credits Icons: Created by Chris Tucker, Robin Baral, Rahul Anand, Landon Reed, Edward Boatman, Megan Hillman, Alessandro Suraci, Klaus Kretzer, Milky - Digital innovation, sagit milshtein, Pipe Rosas Licht, Luis Prado, Mourad Mokrane, Luboš Volkov, Joel Avery, Thomas Hirter, David Ly, useiconc.com All from the Noun Project