1 Mobile Broadband Driving 21 st Century Innovation K. Dane Snowden VP, External & State Affairs Public Utility Research Center Gainesville, FL 2 February 2011
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Mobile Broadband
Driving 21st Century Innovation
K. Dane Snowden
VP, External & State Affairs
Public Utility Research Center
Gainesville, FL
2 February 2011
21st Century Broadband Business Models
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Source: Rob Atkinson, ITIF; http://www.usatoday.com/mobile/index.htm; AT&T Mobile 2D Bar Codes; http://static.businessinsider.com/image/4b9f133c7f8b9a2e0ed80600-
400-300/zipcar-rental-car.jpg.
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1G 2G
VOICE
SHORT
MESSAGE
SERVICE
(SMS)
GPS-BASED
SERVICES
The Evolution of Network Capabilities – Spectrum is critical!
4G2.5G 3G
TAKE AND SEND
PICTURES
WEB-BROWSING
MOBILE GAMES
STREAMING
VIDEO / RADIO
MOBILE APP
STORES
ADVANCED
GAMING
TELEMEDICINE
(IMAGING AND
MONITORING)
*SIGNIFICANTLY
ADVANCED
SPEEDS FOR ALL
MOBILE
APPLICATIONS*
Air Interface Innovation: 4G Mobile Broadband
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WiMax Attributes
• Comparable to Wi-Fi®, but instead of
for last 100 ft, for last mile
•Coverage – up to 31 sq. miles
•Speed – up to 75 Mb/s (real world ~9
Mb/s)
• Available Today
LTE Attributes
•Similar to WiMax
•Faster download, upload and lower
latency under most conditions
•Worldwide roaming
•Expected Deployment 2011
WiMax, a wireless technology providing wide area connectivity for fixed wireless access at broadband
speeds
LTE, Designated standard for 3G services designed for increased speeds and capacity
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From “Brick” to Blackberry……
Image Source: BlackBerry®; CTIA.
Voice Only; Voice + Text + Camera;
Wireless Broadband
1G 3G
What America Got Right!
Encouraged Investment
• Spectrum
• Towers
Established a National Framework
• Competition
• Marketplace as the ultimate
regulator
Provided Certainty
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Increased of Innovation: Handsets
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OEM, Original Equipment Manufacturer produces the hardware of the device
Open Internet, The ability of end users to access and content producers to distribute information over
specific applications, devices, services and networks
Operating System, As of August 2010, there are 10 wireless operating system platforms
Handsets Convergence , Devices & More…
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Mobile Broadband: Making our Electric Grid …. Smart!
• Consumers can monitor/adjust usage of appliances, and electricity via wireless device.
• Utilities can detect outages and establish real-time demand response solutions through wireless platforms.
• Commercial wireless networks can transfer all Smart Grid information.
• As state regulators review ROI, network
security/privacy, and incentives for smart-grid
deployment, policies should encourage use of existing
networks and utility/communication provider
collaboration.
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Wireless applications for government services and aid:
Wireless dissemination of government projects
Citizen provided input about government services.
Wireless notification services for emergency alerts,
school closings, traffic updates and articles from
Government press departments.
Jobs, shelters, low-income assistance.
“[W]e need to reform our government so that it is more efficient,
more transparent, and more creative …[and] reach beyond
the halls of government”
Source: http://www.egov4dev.org/mgovernment/; Pew Internet & American Life Project, Government Online (April 2010).
Wireless Broadband: Enhancing Government Services
– President Obama (April 25, 2009)
.
Photo by
ThreeIfByBike
• Commercial Mobile Alerting System
• Wireless AMBER Alerts
• Location Accuracy
What’s Next:
Emergency Services IP-
Based Networks
9-1-1 reports using text,
pictures and video from your
mobile device.
Mobile Broadband: Enhancing Emergency Services
Enhancing Emergency Services
The Healthcare Antidote: mHealth Apps, Devices & Broadband Networks
•Mobile Medical Reminder/Administration: Apps that help
individuals manage their asthma, obesity or diabetes.
•Pregnancy & Infant Monitoring: A Smartphone application
that displays real-time fetal heartbeat and maternal contraction
data allowing obstetricians to track a mother’s labor.
•Mobile Skin Screening: Diabetics can receive continuous,
flexible insulin delivery through real-time glucose monitoring
sensors that transmit data to wearable insulin pumps.
•Mobile Monitoring of Elderly: Wearable sensors for older
adults living independently at home to detect motion, sense
mood changes and help prevent falls.
•Mobile Exams and Consultations: Wearable wireless patch-
like sensors that transmit health data over commercial wireless
networks to practitioners, caregivers and patients.
Source: FCC National Broadband Plan (March 2010); Harris Interactive (Sept. 2009);
CTIA mHealth Conference 2009 13
Wireless Glucose Meter
Data Factoid: Mobile Traffic ….The “X” Factor
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Source: Rob Atkinson, ITIF.
The Path Forward: Role for States
Advocate for additional Spectrum
• Increase in Data
• Rural America Coverage
• Infrastructure
Ensure Affordable Wireless Broadband
• Taxes/Fees
• FL PSC leadership in Lifeline
• Reform Intercarrier compensation and USF
Avoid State-by-State Regime
• Consistent regulatory framework to allow for
investment and certainty
• Support continued Wireless Revolution
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The Wireless Revolution is NOW…
Community
Investment
Jobs
Emergency Alerts
Tax Reform
Spectrum National
Framework
Public Safety
Accessibility
TelecommutingChild Safety
mCommerceEducation
mHealth
Economic
Development
Text
App Stores
Smart Grids
Energy Efficiency
Preventative Care
Rural Adoption
Deployment
Mobile Banking
Campaign 2.0
Gov 2.0 MyWireless
Personal
Enjoyment
Location
Services
E9-1-1
Competitive
Remote
Monitoring
Emergency
Alerts
Mobile Video
Social Media
Innovation
Games
Mobile
Music
CameraCarrier
Partners
Towers
Netbooks
600+ Unique
Handsets
Intelligent
Transportation
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America’s Innovation Engine
Mobile Broadband