4 million new people scanned via ScanLife in Q2 2012 HOW FAR WE’VE COME It’s no secret that mobile barcode scanning has exploded over the past year. To illustrate the massive growth of mobile barcode scanning, we give you the ScanLife Trend Report for Q2 2012 - in infographic form. This shows how far the industry has come and offers key insights into the who and what of scanning from the past few months. Have a look around to see why it’s critical for any brand to integrate mobile barcodes into their mobile marketing strategy. 30,016 scans 2,051,807 scans Q2 2011 Q2 2012 SINGLE LARGEST QR CODE CAMPAIGN 2011 vs. 2012 SCANS PER MINUTE 2011 vs. 2012 Q2 2011 Q2 2012 24 120 SCANS PER MIN. SCANS PER MIN. 5x INCREASE FROM Q2 2011 - Q2 2012 SCANS BY QUARTER 2009-2012 0 3 MM 6 MM 9 MM 12 MM 15 MM 18 MM JUNE ‘12 HIGHEST SCAN MONTH EVER 5.3 2012 Mobile Barcode Trend Report from ScanLife | Q2 2012
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Mobile Barcode Trend Report by Scanlife: An Infographic (Q2 2012)
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4 million new people scanned via ScanLife in Q2 2012
HOW FAR WE’VE COME
It’s no secret that mobile barcode
scanning has exploded over the past
year. To illustrate the massive growth
of mobile barcode scanning,
we give you the ScanLife Trend
Report for Q2 2012 - in infographic
form. This shows how far the industry
has come and offers key insights into
the who and what of scanning from
the past few months.
Have a look around to see why it’s
critical for any brand to integrate
mobile barcodes into their mobile
marketing strategy.
30,016 scans
2,051,807 scans
Q2 2011 Q2 2012
SINGLE LARGEST QR CODE CAMPAIGN 2011 vs. 2012
SCANS PER MINUTE 2011 vs. 2012
Q2 2011 Q2 2012
24 120SCANSPER MIN.
SCANSPER MIN.
5xINCREASE FROM
Q2 2011 -Q2 2012
SCANS BY QUARTER 2009-2012
0
3 MM
6 MM
9 MM
12 MM
15 MM
18 MM
JUNE ‘12
HIGHESTSCAN MONTH EVER
5.3
2012
Mobile Barcode Trend Report from ScanLife | Q2 2012
WHAT TIME OF DAY IS EVERYONE SCANNING?
DEMOGRAPHICS
WHO & WHAT WE SCAN
OS
2%2%
53%
43%
Symbian Blackberry A
pple iOS
A
ndro
id
Age
8%
16%
26%24%
15%
11%
under 18 18-24
45
-54
55+
25-3
4 35-44
Gender
69% 31%
Female
Mal
e
* Source: comScore MobiLens April 2012
WHO & WHAT WE SCAN
APPDOWNLOAD
SOCIALMEDIA
LOYALTYPROGRAM
CONTEST
WIRELESS
QSR
HEALTH &BEAUTY
TOYS
VIDEO
BY INDUSTRY
TOP QR CODE CAMPAIGNS*
BEVERAGE
COKE vs. PEPSI: WHICH IS SCANNED MORE?
MOST POPULAR PRODUCTS SCANNED
www.scanlife.com
BY CONTENT
• Ranked by the marketer campaigns that generated the most scans in Q2 2012.
67% 33%
• The data in this report was pulled from the ScanLife Reporting Platform. It represents traffic from both 2D (QR) Codes and UPC barcodes. The 2D Codes scanned may have been generated on the ScanLife Platform or from 3rd party generators. The 2D barcode scanning traffic may come from either the ScanLife app or 3rd party apps.