Mobile Banking Breakout, Laura Crow Vodaphone

M-Pesa a Transformational

Mobile Money Solution

India• April 2013

Kenya• March 2007

Tanzania• April 2008

Democratic Republic of Congo • November 2012

South Africa • August 2010

Fiji• June 2010

Qatar • November 2010

Mozambique• May 2013

Afghanistan • February 2008Egypt

• June 2013

Lesotho • July 2013

Confidentiality C2 | 8 April 2023

M-Pesa: 19.8m Customers Worldwide

M-Pesa highlights – September 2013

M-Pesa continues to growstrongly

19.8mActive customers

22%Year on Year customer growth

$1.25bn

Monthly P2P valuesM-Pesa agents

140k

Confidentiality C2 | 8 April 2023

More than technology

1. Distribution network

2. Trust in brand

3. Robust and scalable technology

4. Management buy-in

5. Proportionate regulation

Confidentiality C2 | 8 April 2023

5

Distribution is key for women

• Access/ Convenience/ Distance

• Education: Learning to do transactions

• 40% on non-users report lack of access to an agent prevents them from

using mobile money (Tanzania Mobile Money Tracker Study, March 2013, InterMedia)

6

Ambassador programme: Women focus

• 2,000 women only agents

• Earning: 50% of the value of the bundles purchased. M-PESA Tshs. 250 for the first

subscription if convert a customer to use.

• Performance: 500k total M-PESA conversions from July 2013 to Nov 2013

• Feedback: Increased income and confidence. Continuing to recruit.

7

• Building trust

• Security/privacy

• Marketing

• Future priorities: Drive use cases

for women

Other factors are critical too….

8

Focus: Tanzania

• 18.7% of total revenue comes from M-Pesa

• 19% of all airtime is purchased with M-Pesa

• $1 billion in total transactions per month

• 5.46m Active Customers

• 54.5% subscriber base penetration

• 55,000 agents

• Gender: 49% Male 42% Female (Rural below poverty 36% Male, 27% Female)Tanzania Mobile Money Tracker Study, March 2013, InterMedia

Insert Confidentiality level | 8 April 20239

Thank You