Mobile as an Entrepreneurial Opportunity Geoff Ballinger, Games Analytics Ronnie Forbes, QikServe Nadine Pierce, Chefr
May 15, 2015
Mobile as an Entrepreneurial Opportunity
Geoff Ballinger, Games AnalyticsRonnie Forbes, QikServe
Nadine Pierce, Chefr
Is our glass half empty?
(http://www.flickr.com/photos/wxmom/2247068741/)
“Mobile has moved on to be perhaps not quite business as usual but nothing deeply remarkable”
(respected industry commentator)
(https://itunes.apple.com/gb/app/screammore/id703178156)
(http://www.flickr.com/photos/32323502@N00/9616398832)
This is MY phone
Remember me?
(http://www.flickr.com/photos/kenjonbro/5202455601)
Why is the App there?
“However, for this commercial, we also have a very compelling offer – a free trip, awarded each day, to someone who downloads the app”Vic Walia, senior director of brand marketing at Expedia
(http://news.shazam.com/images/shazam-on-air-prompt-215595)
“Most Shazam-enabled ads have an on-air prompt or call-to-action to let people know they can use Shazam to interact with the ad for more information or special offers”
http://www.flickr.com/photos/adactio/6800973323
… or is our glass half full?
(http://www.flickr.com/photos/wxmom/2247068741/)
Mobile vs Desktop
Online / Offline Balance
Connecting the Digital and Physical Worlds
Location
Mobiqa Overview
The Idea
What is QikServe?
Where is
QikServe Used?
Hotels
Restaurants, Bars, & Cafés
Airport Hospitality
Stadiums
Simply...
• Indulge ... in exceptional food at fine dining restaurants
• Download…the chef’s exclusive recipes
• Recreate…in your own kitchen
‘itunes model’
Benefits
Chefs• They can ‘self publish’• Marketing to new &
existing customers• Increases Social Media
profiles Consumers
• Purchase individual recipes• Recreate an
experience/special occasion at home
• Show off a little to friends
Eating EdinburghThe foodie adventures of a gluttonista
• Food Blogger
• Mystery Diner
• Forager
• Home Cook
• Recipe Collector
• Food Writer for others
• Digital Marketeer
The lightbulb moment …
Neat idea – but what now?
Enter stage Left Enter Stage Right
& before I knew it…….
eep, I don’t have time for all this, now what……?
The Future……
A global‘Facebook’
for ‘foodies’
questions or comments?… and remember to sign up to the eClub and MoMoEdi lists!
Ronnie [email protected]
Nadine Pierce, Head Chefrwww.chefr.com
@chefruk
Geoff Ballinger@geoffballinger