@crowdcompass | @MatthewDR Mobile Apps for Incentive Travel Improving communication and collaboration
May 07, 2015
@crowdcompass | @MatthewDR
Mobile Apps for Incentive Travel
Improving communication and collaboration
@crowdcompass | @MatthewDR
About me
Matthew Donegan-Ryan
‣ Joined the event industry in 2005
‣ Helped lead two event technology companies through successful acquisitions
‣ Experience with most of the major event technologies
Director of Mobile Strategy for CrowdCompass
@crowdcompass | @MatthewDR
‣Mobile growth and its impact on incentive travel
‣Selecting a vendor to meet your goals
‣ Inspiring fun, culture, brand and commitment
‣ROI: statistics and beyond
Today’s presentation
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Mobile usage
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Mobile is growing quickly
2 Billionsmartphones / tablets will be sold in 2014
7Xthe number of PCs expected to be sold
that’s
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Constantly connected
150x a day
or, once every
smartphone users check their phones…
6.5 minutes
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@crowdcompass | @MatthewDR
Smartphone growth drives app downloads
2012 64 billion app downloads
2013 102 billion app downloads
2017 Gartner predicts…
268 billion app downloads!
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It’s an app eat app world out there…
Mobile Apps
Mobile Web
the web just lives in it.
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Mobile apps are more popular
Mobile apps Mobile web
vs.
vs.
2013
2012
85% 15%
64% 36%
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We use apps for everything
Weather updates 73%
Social networking 60%
Games 57%
Videos / photos 55%
Navigation 55%
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Mobile isn’t all fun and games
Nearly 70% of employees who own a smartphone or tablet use it for business
Source: Ovum Research
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Source: ShoreTelSky
Using mobile for business
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Encourage productivity
Apps can increase employee productivity by
45%
Source: Aberdeen survey
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How will you engage employees?
More than 1 in 10 incentive planners are
now using a mobile app
Source: MeetingsNet
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What can yourapp do?
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Mobile apps can help you…
Connect
Communicate
Engage
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Connect and collaborate
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Communicate and engage
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Inspire and motivate
Higher employee engagement =
Higher work performance and company loyalty
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Enhance their experience
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Know what’s happening
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Know where to go
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Know who’s there
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Selecting amobile app
provider
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What are your objectives?
Strengthening company culture?
Sharing information?
Relaxation? Fun?
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What will you need?
Notifications and surveys
Social sharing
Agendas and maps
A photo-based game
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Understand the “why”
Notifications and surveys
Agendas and maps
Strengtheningcompany culture
Sharing information
Relaxation
Fun Social sharing
Photo-basedgame
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Polls
Surveys
Push
Multi-event app
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Integrate social media
more than 1 billion users with 751 million of them on mobile
over 500 million users with 60% of them on mobile
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Make it social
Sign in with your Facebook, Twitter, LinkedIn or Google+ account
Share experiences across all social media platforms
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Design fun picture challenges and give prizes
Project leaderboard and get everyone involved
Build camaraderie
Create a memorable experience
Gamify your app
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Decide who’s #1
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Technology + service
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One platform for all your needs
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Inspiring culture, brand and commitment
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Basic spreadsheets
API personalization
Gamificationfeatures
Data for stakeholder engagement
Branding CultureCommunity commitment
Year-round Engagement
Tactical
Strategic
2011 2012 20132010
Think Strategic, Act Tactical
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Promote the app
Gather
Reinforce
Prepare your promotional materials(email, social media, website banners)
PromoteCreate your promotion calendar andfigure out the “who, what and when”(emails, website, communications)
Encourage your attendees to download the app(staff trained, welcome letters)
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Inspiring Commitment
‣ Individual learning‣ Content
‣ Sharing
‣ Year roundengagement
‣ Multi-event app‣ Push notification
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ROI: Statistics and beyond
@crowdcompass | @MatthewDR
Valuable metrics‣ Total app downloads
‣ Number of people who used app per platform
‣ Number of times people opened the app
‣ Number of sessions opened
‣ Number of banner views and taps
‣ Number of times an exhibitor’s profile is viewed
‣ Number of times users share contact info
‣ Number of page views within the app
‣ Number of external page views
‣ Top 10 favorited activities and organizations
‣ Top 10 rated activities and organizations
‣ Number of times an item is bookmarked
‣ Total number of notes taken
‣ Number of scheduled items per user
‣ Number of checkins
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Non-Clickable Metrics
For your brand?
For your culture?
For the overall experience?
Recruiting and longevity?
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‣Meet mobile expectations
‣Make it fun & build your culture
‣Evaluate early and often
‣Bet on a winner
‣Platform play is key
Summary
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Questions?
Fill out the survey and get our new eBook!