Mobile applications Wapalta & AltaWidgets

Igor RodionovPh.D., CEOGeneratum Software

Mobile applications Mobile applications & Social network& Social network

Problems:

narrow channel capacity;

troubles with data input;

terrible navigation;

inconvenient search.

Features:

high complexity of newmobile applications;

huge andstill growing market;

easy-to-pay SMS-billing.

mobilemobileInternet todayInternet today

Wapalta & Alta Widgets

Wapalta & Alta Widgets

Two ways of combination of mobile browser and messenger.

“Know-how solution” of real-time data processing

and compression.

Over 50 different informational and entertainment channels.

High speed and wide compatibility.

newnewsolutionssolutions!!

Wapalta Alta Widgets

Wapalta: One of the “Best mobile services in Russia” (by “CHIP” Magazine, August 2009). The bestseller in Russia in 2009-2010.

Alta Widgets is a new small, fast and nice looking application for any mobile phone.

Wapalta & Alta Widgets: have common mobile social community: (over 50,000 users every day, 2-3 hours per day). Have more than 1 000 000 of unique users. Target customers - from 14 up to 24 years old.

businessbusinessopportunitiesopportunities

Wapalta & Alta Widgets

Paid application activation.

Content aggregation.

Powerful marketing channel.

Branding and customization.

Unique technical solution.

businessbusinessopportunitiesopportunities

стратегиястратегияWapaltaWapalta

Wapalta & Alta Widgets

Distribution channels:Distribution channels: content aggregators and distributors; mobile network operators; ad-networks; huge web-portals; our official web- and WAP-sites.

Number of mobile Internet users increases by ~50% per year.

CAGR of mobile content from 2004 to 2010: 42,5%.

By 2010 the volume of the mobile content sector on the world market has reached $43 billion. In Russia – $1 billion (in 2008 - 880 million dollars).

Number of potential users of Wapalta: in the world market – over 1 billion users, in Russia – over 30 million users.

Our goal: bestseller in BRICA by 2012

Market Market sizesize

Wapalta & Alta Widgets

Wapalta & Alta Widgets

CompetitorsCompetitorsoverviewoverview

Limited compatibility.i-mode (Japan)

No messaging support, beta version iMob (EU)

Wapalta, AltaWidgets are new smart flexible and scalable software solutions: ease of handling, high speed of work.

Applications = fixed menu

Current mobile services

High traffic, unstable beta version.Akzia (RU)

Browser = no menu + long linksOpera Mini

Widgets = personal flexible menu:

high CPU and memory requirements

Nokia WidSets (EU),iDea Widgets (RU), Yahoo! Go's Mobile (USA)

WapaltaWapaltaprojectproject

New markets

Partnerships with operators, content-provides and others

More cross-sales

New products

Road MapRoad Map

Was founded by students-enthusiasts, winners Was founded by students-enthusiasts, winners of Ericsson mobile services contests in 2002, 2003 and 2004. of Ericsson mobile services contests in 2002, 2003 and 2004.

Has strong creative team with high intellectual potential,Has strong creative team with high intellectual potential, experienced managers and consultants of different areas. experienced managers and consultants of different areas.

Became profitable company without any investments.Became profitable company without any investments.

Has strong positions in Russian mobile content market.Has strong positions in Russian mobile content market.

Develops innovative software solutionsDevelops innovative software solutions for mobile phones.for mobile phones.

We workWe worksince 2002since 2002

about us…

Risk Risk

Wapalta & Alta Widgets

managementmanagement

Business development in Finland.

Experienced managers and consultants.General risks

Popular social network.

Frequent updates, new features.

Flexible business model.Market risks

Cooperation and partnerships.

Active promotion on market. Financial Risks

Security! Antispam and antivirus protection.

Several reliable servers.

Hot backups system.Technical risks

Risk preventionRisks

Seed: 500K Euro from 2 co-founders in 2007.

Currently: profitable company.

The goal of 1st round: increasing in turnover, new business contacts.

Offer: 20% for 1 M Euro, Exit: 3 years

FinancingFinancingplanplan

-2 510-705-462Other expenses

-2 330-683-387COGS

12 353 6 316 5 330Sales

27 00013 0006 600Users (people, K)

3 914 2 228 2 181 EBIT

-3 600 -2 700 -2 300 Marketing

10 024 5 633 4 943 Gross profit

201320122011

Income Statement (EUR, K)Income Statement (EUR, K)

IRR – 57-80 % IPO – 12-22 M

Wapalta & Alta Widgets

Let’s do business Let’s do business together!together!

Elena RodionovaPh.D., Managing partnerGeneratum Software

[email protected]+7 931 223-50-24