Mobile Application: "Sixth Stage"

MOBILE APPLICATION-‘SIXTH STAGE’

“60 is not the cut off point for beginning

a life of dependency. “

“60+ is a phase when the aged should have the

opportunities to led an active,

productive and satisfying life.”

REDEFINING OLD AGE…

RESEARCH & FINDINGS

PROBLEMS FACED BY AGED

.

Being seen and treated as burden

Their children become intolerant of their regular health problems

Vulnerable since don’t have access to legal rights

Are denied basic check-ups by their children due to money issues

Dumped in shelter homes

Problems of accessibility and use of health services arise due to distance, absence of escort and transportation

Not able to afford regular check-ups due to high consultation fee

Prone to criminal elements or fraudulent dealings

Don’t have access to ’24x7 Support’ medically, legally or safety wise

Unable to see their children and grandchildren for long periods of times.

LIVING ON THEIR OWN LIVING WITH CHILDREN

FACTORS FOR THE BAD SITUATIONMuch higher costs of bringing

up and educating children and pressures for gratification of

their desires affects transfer of share of income for the care of

parents.

Due to shortage of space in dwellings in urban areas and high rents, migrants

prefer to leave their parents in their native place.

Desire not to be encumbered by caring responsibilities of

old people, career ambitions, implies considerably reduced

time for care giving.

Changing roles and expectations of

women, their priority of privacy and space.

FAVOURABLE CONDITIONS to deal with the situation ▪ NATIONAL POLICY FOR OLDER PERSONS YEAR

1999The Policy visualizes that the State will extend support for financial security, health care, welfare and other needs of older persons, provide protection against abuse and exploitation, make available opportunities for development of the potential of older persons, seek their participation, and provide services so that they can improve the quality of their lives.

▪ Steps undertaken for the empowerment of older persons so that they can acquire better control over their lives and participate in decision making.

▪ Arrangements being made to provide specialization in geriatric medicine in medical colleges, nursing, public & private hospitals.

▪ Statutory body with the powers of a judicial court has been proposed for senior citizens.

▪ PRESENCE OF hundreds of NGOs, OLD AGE HOMES, RETIREMENT HOMES throughout the length and breadth of India.

▪ Provision of website and helplines.

▪ Organizing of various senior citizen events such as marathon etc to keep the elderly as much involved and active, thus helping them live a more fulfilled life.

▪ Celebration of October 1st as ‘International Senior Citizen’ Day to celebrate their importance in the society.

▪ Vayoshrestha Samaans, to eminent senior citizens involved in rendering distinguisehed services for the cause of elderly persons, especially indigent senior citizens.

GOVERNMENT SOCIETY

OBJECTIVE

Through mobile technology, provide the elderly with prime services-

Services that they become predisposed to, as a result of ageing

Services that are the typical reasons for which they fall dependent on their children or others

Services that if given on time can help prevent many future problems

Services that help them stay in touch with their family and friends.

Services that help them live a life of fulfilment.

WHAT IS THE PRODUCT???

A specially designed mobile

handset tailored to cater to the needs

of the aged.

EASY USER INTERFACE

LARGE SCREEN SIZE

LARGE BUTTONS

LONG BATTERY LIFE

SOS

VIDEO CALLING FACILITY (3G)

FEATURES OF THE PHONE:

SERVICES

Click icon to add picture Click icon to add picture Click icon to add picture

CONSULT AND BE SURE

SPEAK TO FAMILY MEDICAL LIBRARY

CONSULT AND BE SURE Connects to

experts/consultants-

Medical

Legal

Security

SPEAK TO FAMILY

Video Call Facility

Connects to family and friends

Service available 24x7

MEDICAL LIBRARY

Offline Facility

Access to vast amount of medical data catering to day to day health issues

Service available 24x7

FUNCTIONING OF THE SERVICE

Member uses ‘Consult and Be Sure’ to ask about a sudden pain in chest

Based on information given by the member, operator transfers to available doctor

If issue is minor, then prescribe medication and schedule a follow up call the next day.

If issue is major, then fix an appointment with medical expert the following day.

REGISTER ONLINE PROVIDE REQUISITE DATADELIVERY OF HANDSET ON PRIORITY BASIS

ACCOUNT CREATED FOR THE NEW MEMBERDATABASE OF MEMBER MAINTAINED THROUGH MEMBER NAME AND CODE

PROCESS TO BECOME A ‘SIXTH STAGE’ MEMBER

COLLABORATION

MEDICAL• Public Hospitals• Trusts, charitable societies and voluntary agencies• Private medical care• Medical and para-medical personnel• Mobile health services, special camps and ambulance services (AmeriCares)• Health insurance

LEGAL• Ministry Of Social Justice & Empowerment• Statutory body with the powers of a judicial court (Proposed in 2010) • Legal Practitioners• Legal Consultants

SAFETY• Senior Citizen Cells

• Coordinate safety & security of Senior Citizens with the help of Area Police.• Organising Field visits to Senior Citizens giving them a better sense of Security and Confidence.• Coordinating Police verification of domestic help by Area Police.

NEED-GAP

PRODUCTS

iBall Aassan

Just5

Samsung Jitterbug

iBall Arpan

NO PRODUCT THAT

COMBINES THE TWO

TARGET GROUP (As Buyers)

AGED AS TARGET GROUP:

Age- 60+

Male and

female both

Urban and rural both

Modern outlook

Non-hesitance to use gadgets

Willingness to trust

technology

DEM

OG

RAPH

ICS

PSYC

HO

GRA

PHIC

S

BACKBONE• Children who live with

their aged parents and provide whole-hearted support.

BALANCER• Those who live apart

but desire to provide for their parents as much possible.

CARETAKERS• Children who live with

their parents but feel burdened by their presence.

DITCHERS• Dump their parents in

old-age homes.

‘CHILDREN’ AS TARGET GROUP:

OTHERS:

NGO OLD AGE HOMES

RETIREMENT HOMES