Mobile Application Report Mohammed Nasser 20900531.

Mobile Application

Report

Mohammed Nasser

20900531

Viva Bahrain

• Established March 2010• “Develop strong relationships with customers by offering

superior customer experience” • Support over Twitter, Live Chat on Website.

Key Performance IndicatorsViva Bahrain

Mobile Marketing KPI’sBusinessObjective

Goal KPI KPI Target

Unique Visits(Website)

Increase unique visits

Monthly Unique Visitors

1000 Unique Visits monthly

Mobile Payment(Website and App)

Increase amount of bill payments by mobile

Monthly bill payments using mobile

10% of monthly bill payments

App Downloads(App)

Increase amount of App download

Monthly Downloads numbers

350 downloads per month

Effective Marketing(Website and App)

Build Customer Data base

Monthly new registrations to website and app

500 per month

Key Performance IndicatorsSegmented KPI

Segmented KPI: Website Unique Visits source

Total visits goal = 1000 Result Percent

Paid Search    

Organic Search    

SMS    

Online Ads    

Direct    

Target Market

• Living in Bahrain• Age 21+• Already Viva Customer or Potential new customers

The Product

The Current Website:• The desktop website• Hard to navigate • Hard to find information• Slow loading time• Need to zoom in and out to read• Not User friendly

The Product

The Mobile Optimized Website:• Simplified Desktop Version• Removing unnecessary

information from home page• Easy Navigation • Big Icons• Auto-Fit to screen• Light for Faster loading time

The Product

E-Payment:• Paying through the phone• Faster • No waiting Lines

The Product

Store Locator:• Finding Branches close using

Maps Navigation• Time the store open• Make it easy for potential

customer to find store

Competition

Lean Start-Up

BETA Testing:• 15-20 People fit the Target Market• Test the App before releasing• Completing tasks • Getting feedback • Change and improve accordingly

Promotion Strategy

SMS

Offline Promotion

•Flyers•Billboards

Conclusion

Questions?