1 MOBILE CHAPTERS 1 2 3 4 Mobile Landscape Overview of recent statistics on mobile industry Mobile Trends Highlights current and upcoming trends for mobile Mobile Case Studies Featured case studies for each trend Mobile Roadmap Template guide/summary of mobile development
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1
MOBILE CHAPTERS
11 22 33 44
Mobile Landscape
Overview of recent statistics on mobile industry
Mobile Trends
Highlights current and upcoming trends for mobile
Mobile Case Studies
Featured case studies for each trend
Mobile Roadmap
Template guide/summary of mobile development
2
TEMPLATE STRUCTURE
1. Fast Facts•Provide some relevant recent mobile facts/trends to client up-front
•Make the client aware of the fast-changing landscape
3. Evolution of Mobile Marketing
•Describes the status quo of the marketing strategy
•Illustrates how strategy will evolve and move towards the future
2. Category Examples•Specific examples illustrating how competitors are using mobile in relevant industry
•These are the benchmarks that must be improved upon
4. Assess Priorities•Highlight and explain the key features of the strategy
•Provides an honest evaluation of which elements should take priority
5. Next Steps•Explains the costs to the client
•Also an opportunity to highlight the commitment needed from the client
3
HONG KONG MOBILE TRENDS
12.48m mobile subscribers (177.7% penetration)
30% 3G subscribers penetration rate
48% have Smartphones
30% of them engage in mobile social networking
24% indicated they do not mind receiving mobile ads
Content/Application is second most important factor when purchasing a mobile for Hong Kongers
Hong Kong youngsters own the most mobile phones across Asia
QUICK FACTS
Update this slide with the most recent and relevant statistics for your proposal category
4
CATEGORY EXAMPLE
The Marriot Annapolis iPhone App
• Almost everything you would want to know about the hotel is included
• Presentation is simple, engaging and ergonomic• Ideally this would be a great mobile engagement for
every hotel, but this app only works for one hotel
The App has a huge range of features:
•Watch a short video about the hotel
•Book a room/check reward points
•Restaurant and room service menus
•Schedule housekeeping and wake-up calls
•Send e-mails/feedback to the concierge
•Maps and tourism advice for the nearby area
•Connect with the hotel’s Facebook and Twitter accounts