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MOBILE APP INNOVATION WITH MICROSOFT CLOUD AND AI Leverage Microsoft Cloud and AI to reimagine your mobile experiences
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MOBILE APP INNOVATION WITH MICROSOFT CLOUD AND AI · A mobile app strategy is not sufficient if you want to be successful in your future mobile development efforts. You need to think

May 19, 2020

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Page 1: MOBILE APP INNOVATION WITH MICROSOFT CLOUD AND AI · A mobile app strategy is not sufficient if you want to be successful in your future mobile development efforts. You need to think

MOBILE APP INNOVATIONWITH MICROSOFT CLOUD AND AI

Leverage Microsoft Cloud and AI to reimagine your mobile experiences

Page 2: MOBILE APP INNOVATION WITH MICROSOFT CLOUD AND AI · A mobile app strategy is not sufficient if you want to be successful in your future mobile development efforts. You need to think

Amazing App Experiences

Infused with AI

Faster Time-to-Market

and Lower TCO

DNA of a successful Mobile App Strategy

Page 3: MOBILE APP INNOVATION WITH MICROSOFT CLOUD AND AI · A mobile app strategy is not sufficient if you want to be successful in your future mobile development efforts. You need to think

Amazing app experiences

Page 4: MOBILE APP INNOVATION WITH MICROSOFT CLOUD AND AI · A mobile app strategy is not sufficient if you want to be successful in your future mobile development efforts. You need to think

Emerging technologiesMore devices Data & intelligence

New challenges

Page 5: MOBILE APP INNOVATION WITH MICROSOFT CLOUD AND AI · A mobile app strategy is not sufficient if you want to be successful in your future mobile development efforts. You need to think

HTML 5

JavaScript/TypeScript

Hybrid and WebPlatform Specific

SilosCross-Platform

Native

Shared Code

Mobile Development Approaches

Java/KotlinSwiftC#

Page 6: MOBILE APP INNOVATION WITH MICROSOFT CLOUD AND AI · A mobile app strategy is not sufficient if you want to be successful in your future mobile development efforts. You need to think

Developers are under pressure

Page 7: MOBILE APP INNOVATION WITH MICROSOFT CLOUD AND AI · A mobile app strategy is not sufficient if you want to be successful in your future mobile development efforts. You need to think

Xamarin’s Approach: Cross-Platform Native

iOS C# UI Windows C# UIAndroid C# UI

Shared C# Back End- Business Logic

- Data Layer

- Networking

- Reusable components

Shared C# codebase • 100% native API access

Page 8: MOBILE APP INNOVATION WITH MICROSOFT CLOUD AND AI · A mobile app strategy is not sufficient if you want to be successful in your future mobile development efforts. You need to think

Truly native cross-platform solution

Anything you can do in Objective-C, Swift, Kotlin or Java, you can do with Xamarin

Native user interface

Native performance

High-fidelity API access

Page 9: MOBILE APP INNOVATION WITH MICROSOFT CLOUD AND AI · A mobile app strategy is not sufficient if you want to be successful in your future mobile development efforts. You need to think

Xamarin: The Best of Both Worlds!

Better TCO, productivity and development experience

End

use

r exp

erience

Hybrid

Platform

Silos

One Language - All

Platforms

5 Star User Experience

Native performance

Lower Costs

C# is way better than

ObjC and Java!

Page 10: MOBILE APP INNOVATION WITH MICROSOFT CLOUD AND AI · A mobile app strategy is not sufficient if you want to be successful in your future mobile development efforts. You need to think

Economic Impact of Building Apps with Xamarin

$6.5MNET PRESENT VALUE

OVER THREE YE ARS

Forrester Consulting, 2016

Based on a composite organization created from

surveys and interviews of actual Microsoft customers

Page 11: MOBILE APP INNOVATION WITH MICROSOFT CLOUD AND AI · A mobile app strategy is not sufficient if you want to be successful in your future mobile development efforts. You need to think

A mobile app strategy is not sufficient if you want to be successful in your future mobile development efforts.You need to think of mobile apps as one component ofa larger, modern, omnichannel application architecture.

ForresterThe Future of Mobile Application Development

Page 12: MOBILE APP INNOVATION WITH MICROSOFT CLOUD AND AI · A mobile app strategy is not sufficient if you want to be successful in your future mobile development efforts. You need to think

From Multi-platform

Page 13: MOBILE APP INNOVATION WITH MICROSOFT CLOUD AND AI · A mobile app strategy is not sufficient if you want to be successful in your future mobile development efforts. You need to think

From Multi-platform to Omni-channel

Page 14: MOBILE APP INNOVATION WITH MICROSOFT CLOUD AND AI · A mobile app strategy is not sufficient if you want to be successful in your future mobile development efforts. You need to think

From Multi-platform to Omni-channel

Page 15: MOBILE APP INNOVATION WITH MICROSOFT CLOUD AND AI · A mobile app strategy is not sufficient if you want to be successful in your future mobile development efforts. You need to think

„Any App, Any OS, Any Developer“