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Mobile Advertising
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Mobile and surrogate_advertising_by_Prem Sahu

Nov 21, 2014

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Marketing

Nitin Bhosle

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing. Surrogate Advertising is a form of advertising which is used to promote banned products like cigarettes and alcohol, in the disguise of another product.
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Page 1: Mobile and surrogate_advertising_by_Prem Sahu

Mobile Advertising

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Standard Banners

Standard Banner Large Standard Banner

Mobile MREC

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Example

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Expandable Banners

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Sample Rich Media Ad Units

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AD BY APPS

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Surrogate Advertising

Surrogate Advertising' is a form of advertising which is used to promote banned products like cigarettes and alcohol, in the disguise of another product. This type of advertising uses a product of a fairly close category ex- club soda, or mineral water in case of alcohol, or products of a completely different category ex- music CD's, playing cards etc to hammer the brand name into the heads of consumers.

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