Client. Project. Data. Mobile Analytics. Namics. Dr Thomas Sammer. Senior Consultant. March 2014
Client. Project. Data. Mobile Analytics. Namics.
Dr Thomas Sammer. Senior Consultant.
March 2014
Namics.
Agenda.
Introduction and Scope
Workshop
1. Prioritise goals for analytics
2. Identify available data
3. Formulating KPIs: Connecting data and goals
Goals of this Session
Common understanding of analytics
Defining 3-6 KPIs, which will be guaranteed
Google Analytics will provide even more data, but these KPIs are the top priority.
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Namics.
Introduction and Scope.
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Namics.
Sales App. Mobile Analytics. Scope.
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App
Company
External Data • Bloomberg• Reuters• Social Media• Etc.
• ERP• CRM• Marketing Data• Etc.
Out of scope Goal:3-6 KPIs based on In-App data
Namics.
Goals 4 Analytics.
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Namics.
Sales App. Mobile Analytics. Goals 4 Analytics.
Analytics is a broad topic
Goals for analytics can be
1. Usage Tracking
2. Error Tracking
3. UI Optimization
4. App Performance (Download times etc.)
5. Measure Business Impact
6. Generate Business Insights
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Namics.
Usage Tracking
Error Tracking
UI Optimiz.
App Perform.
Generate Insights
Business Impact
Scale: Empfehlung:
3
2
1
0
Importance regarding the initial phase of the Sales App
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Sales App. Mobile Analytics. Goals 4 Analytics.
Client. Project. Mobile Analytics.
Namics.
Data.
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Namics.
Sales App. Mobile Analytics. Data.
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Clicks
Usage User App
Performance
Operating
System
Feedback Message
Market
Language
Division
Individual User
ErrorsDownload Time
Response TimeClient OS
(Win7, iOS)Time, Date, Month, etc
Click Flow
Document Views
Namics.
Examples.
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Namics.
Sales App. Mobile Analytics. Data. Client.
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Namics.
Sales App. Mobile Analytics. Data. Client.
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Namics.
Sales App. Mobile Analytics. Data. Usage.
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Namics.
Connecting the Dots.
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Namics.
Sales App. Mobile Analytics. Connecting.
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Data GoalsKey Performance Indicator
Client. Project. Mobile Analytics.
Namics.
Groups.
KPIs.Rotate.
Select.
We need 3 groups
Each group with members from Client and Namics
1.
We target the 3 most important goals for analytics
Each team defines one additional KPI per goal based on the available data
2.
We rotate 3 times (3x10’)
After 3 rotations we have at least 9 KPIs
3.
To close the session, we will select 2 KPIs per goal
Outcome: 6 KPIs which will be implemented as part of the project
4.
Sales App. Mobile Analytics. Interaction.
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Sales App. Mobile Analytics. Example.
Usage Tracking App Performance UI Optimization
Average daily
usage per user
and market
Click Flow per
market
Average loading
time per screen
and market
Average daily
usage per user
and division
In-App user
feedback
Most shown
screen per
market
Absolute
number of users
Start-up time per
Client OS
Usage per Client
OS
Namics.
Q&A.
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