Mobile Advertising Experimenting over - Let’s move upward.
Jan 21, 2016
Mobile Advertising
Experimenting over -Let’s move upward.
All operators are doing THIS
Choosing technology partners - integrated advertising solutions suppliers
Developing the following advertising productsunified in terms of advertiser contextual and relevant to the consumer's expectationinnovative and interactive
Opt-in consumers data collecting
Enter the market of mobile advertising in the position of major players!
Beeline Mobile Advertising Ecosystem
Unified products (1)
Generally accepted pricing schemes CPM / CPT, CPC, Flat Fee, broadcasting time slot's
On-line reporting by market KPIs Cover, OTS, Reach, Frequency
Interface of advertising booking
Unified products (2)
The impossible has become possible
Advertising can give pleasure!
The secret is very simple
Gather as much information about your consumers, as you can
+ Create an advertising offer having a
real practical value or interest for consumer+
Ask permission for sending your Ads
An example of good advertising profile
Single
Hobbies Diving
Exotic TravelsMountain Skiing
Owner House
HTC HD2 (Windows Mobile) Toyota Corolla, 2008 model
Mobile CommunicationsA large number of callsCalls to the high durationThe level of SMS Above AverageHigh ARPUHigh VAS
Ivan Korneev Lawyer, St. Petersburg
No other media possess it
Useful advertising could be interesting to subscribers!Useful advertising could be interesting to subscribers!
Useful advertising = precise targeting. Useful advertising = precise targeting.
Precise targeting = questionary filled by subscriber
Precise targeting = questionary filled by subscriber
Questionary = separate service Questionary = separate service
Service = additional motivation = loyalty programmService = additional motivation = loyalty programm
Real OPT-in advantages:
More attractive to advertisers: outstanding targeting criterios (age, gender, interests)More attractive to advertisers: outstanding targeting criterios (age, gender, interests)
More attractive to operator: save subscriber’s loyality More attractive to operator: save subscriber’s loyality
Vimpelcom OPT-in service: «Узнай первым!»
Услуга «Узнай первым!» это, прежде всего, Возможность!
Возможность получать бонусы и первым узнавать о:•новостях ведущих мировых брендов•открытии магазинов•появлении новых интересных именно Вам товаров•акциях•распродажах•скидкахи многом другом!!!
Возможность быть в курсе последних новинок, трендов и событий в режиме он-лайн!!!
Marketing intelligence
I don’t like when I receive advertising of products which I’m not interested in
Advertising, which provide intersting for me information can improve my opinion about operator
I don’t like such advertising without dependence on content of it
I don’t paying any attention to such advertising
I want to know more about offer if content of advertising is interesting for me
I distrust to such advertising and content doesn’t matter
70
54
53
52
50
46
66
67
24
31
64
27
54
72
23
27
71
26
Opinion about advertising delivered to phone without agreement
Opinion about advertising delivered to phone with agreement
Opinion about advertising delivered with agreemenbt and bonuses
What is available now and here
Exclusive Launch Partner Packages
GOLD up to 8 campaigns thereof maximum 6 MMS campaigns MMS design up to 8 wap pages created 2 profiling questions with results 1 dialog per campaign industry exclusivity for 3 months
PLATINUM up to 12 campaigns thereof maximum 10 MMS campaigns MMS design up to 12 wap pages created 4 profiling questions with results 1 interactive dialogue per campaign possibility of using “click to call“ industry exclusivity for 3 months
up to 12 (8) campaigns: a user (if targeted) will receive 1 message per campaign, up to 10 (6) of these messages will be an MMS message, the rest SMS or USSD
MMS design: OTM will assist if necessary and create images to use in MMS campaigns
up to 12 wap pages created: messages may contain a link to a microsite that will be designed by OTM
3 profiling questions with resutls: OTM will send a question per month relevant to the client to collect more profiling information about the subscriber (e.g. do you wear glasses, etc) 1 dialog per campaign: messages may contain a request to reply, giving the client the opportunity to interact directly with its customers
click to call: messages may contain a number (e.g. to a call-center) that directly places the call to the client for even more direct interaction exclusivity: the client is granted to be the exclusive advertiser in his industry during the first three months