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SK | CZ | HU | RO | BG | RS | HR | AT | PL WWW.ETARGET.EU VISIBLE ADVERTISING I MOBILE ADVERTISING MOBILE ADVERTISING POSSIBILITIES WITH PRECISE TARGETING AND WORLDWIDE REACH
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MOBILE ADVERTISING

Jan 14, 2015

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MOBILE ADVERTISING POSSIBILITIES WITH PRECISE TARGETING AND WORLDWIDE REACH
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Page 1: MOBILE ADVERTISING

SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU

VISIBLE ADVERTISING I

MOBILE ADVERTISINGMOBILE ADVERTISING POSSIBILITIES WITH PRECISE TARGETING AND WORLDWIDE REACH

Page 2: MOBILE ADVERTISING

SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU

PROVEN GLOBAL MOBILE PLATFORMUSE THE LARGEST MOBILE PLATFORM IN THE WORLD

• THE MOST SCALE OF ANY MOBILE NETWORK

POWERS THE MOST EFFICIENT MEDIA BUYING

• PAY PER ACTION – BIDDING SYSTEM

• THOUSANDS OF MOBILE APPS AND MOBILE WEBS

• MORE THAN 38 000 PUBLISHERS

+ 175 ACTIVE COUNTRIES WORLDWIDE

SK 36 MIL.

CZ 85 MIL.

PL 180 MIL.

AT 170 MIL.

HR 36 MIL.

RS 30 MIL.

BG 43 MIL.

HU 65 MIL.

RO 83 MIL.

MONTHLY AVARAGE IMPRESSION

Page 3: MOBILE ADVERTISING

SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU

SITE CHANNELSCHOOSE RIGHT CATEGORY FOR YOUR MOBILE ADS

MOBILE ADVERTISING

SITE CHANNELS

SPORT

GAMES

SPORT

SPORTMUSIC

SPORTLIFESTYLENEWS / WEATHER

SOCIAL

ENTERTAINMENT

HIGH-NET WORTH

Page 4: MOBILE ADVERTISING

SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU

TARGETINGMAKE YOUR MESSAGE MORE MEANINFUL

GEOGRAPHICAL

PRECISE LOCAL

TACTICAL RETARGETING

BEHAVIORAL

CONTEXTUAL

MOBILE ADVERTISING

TARGETING

Page 5: MOBILE ADVERTISING

SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU

GEO AND PRECISE LOCAL TARGETINGREACH YOUR CONSUMERS BASED ON THEIR LOCALIZATION

• IDENTIFIES CONSUMERS BY THEIR COUNTRIES

• LOCATE CONSUMERS AT SPECIFIC LAT/LONG COORDINATES

• PRESENT LOCATION-SPECIFIC OFFERS TO YOUR EXACT

AUDIENCE REQUIREMENTS AND THEN LEVERAGE OUR

BROAD NETWORK TO SCALE TO OVERALL BRAND OBJECTIVES

Page 6: MOBILE ADVERTISING

SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU

BEHAVIORAL AND CONTEXT TARGETINGREACH CONSUMERS AT MOMENTS WHEN YOUR BRAND CAN PROVIDE VALUE

• REACH CONSUMERS BASED ON WHAT IS HAPPENING

AROUND THEM AT THAT MOMENT

SAMPLE SEGMENTS

• MORNING COMMUTE

• HOLIDAY WEEKEND

• STADIUM EVENT

• IN YOUR PLACE OF BUSINESS

• IN A COMPETITOR’S PLACE OF BUSINESS

IN-MARKET AUTO BUYER CASE STUDY

ON A CAR DEALERSHIP LOT

INTERACTING WITH AUTO CONTENT

BROWSING CAR BUYING CONTENT, AUTO NEWS & REVIEWS

ENTER AUDIENCE

LEAVESAUDIENCE

LOCATIONACTIONSVIEWSSTANDARD ATTRIBUTES

TIME

ACTI

VITY

Page 7: MOBILE ADVERTISING

SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU

TACTICAL TARGETINGNEED YOUR BUSINESS GOAL A SPECIFIC USER OR DEVICE?

• REACH CONSUMERS BASED ON THE CHARACTERISTICS

OF THEIR MOBILE DEVICE & CONNECTION

SAMPLE SEGMENTS

• IOS

• ANDROID

• COMPETITIVE ROADBLOCKS

• PACKAGE UPGRADES

• PREPAID CARRIERS

• FEATURE PHONES

• HANDSET UPGRADES

Page 8: MOBILE ADVERTISING

SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU

RETARGETINGDRIVE YOUR BUSINESS LOYALTY & DEEPEN RELATIONSHIPS

• REACH CONSUMERS WHO HAVE EXPRESSED

INTEREST IN YOUR BRANDS & PRODUCTS

POSSIBILITIES

• LOYALTY GENERATION

• APP RETARGETING

• APP ENGAGEMENT

• PROGRAM

• REMARKETING

CONSUMER DEMONSTRATES

INTEREST IN YOUR BRAND

CONSUMER IS

ENROLLED IN YOUR

CUSTOM AUDIENCE

EXECUTE FOLLOW UP CAMPAIGN

TO YOUR CUSTOM AUDIENCE

Page 9: MOBILE ADVERTISING

SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU

AD SPECIFICATIONSTECHNICAL REQUIREMENTS FOR STANDARD MOBILE BANNERS

• A STANDARD BANNER AD IS AN AD UNIT THAT CAN BE A STATIC OR ANIMATED IMAGE. SUPPORTED SIZES:

DESIGN DIMENSIONS

300X250

728X90

480X60

320X53

300X50

216X36

168X28

MAX FILE SIZE

1 MB

1 MB

1 MB

1 MB

1 MB

1 MB

1 MB

ANIMATION REQUIREMENTS

2-5 SECONDS PER LOOP/ 3 LOOPS MAXIMUM

MUST BE DELIVERED AS AN ANIMATED GIF

Page 10: MOBILE ADVERTISING

SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU

CONTACTSHOULD YOU BE INTERESTED IN OUR PRODUCTS, FEEL FREE TO CONTACT US

MATEJ KOLAROVSKÝ

HEAD OF BUSINESS DEVELOPMENT

[email protected]

VISIBLE ADVERTISING I