mmBOP - Solve the top 3 frustrations of doing business online - 010514

Solve the top 3 frustrations of doing

business onlineWendy Perry, Workforce BluePrint

Allison Miller, Vanguard Visions Ian Newton, TAFE NSW – North Coast

1 May 2014 - #mmBOPau

#mmBOPau

Facilitators

#mmBOPau

Webinar protocols• Webinar is recorded• 1 person speaking at a time – all muted• Get involved – use questions/chat box and

raise your hands• Put a smile in your voice when using a mike

#mmBOPau

What’s next?

#mmBOPau

Small Business Online Survey – March 2014

What's frustrating you about doing business

online?

#mmBOPau

Question?

What are your top 3 frustrations for doing

business online?

#mmBOPauNo 1 Frustration

CC-BY Image: from Wikipedia - http://en.wikipedia.org/wiki/Hypertext_Transfer_Protocol

Join Digital Enabled Capability Development Networklinkedin.com/groups?home=&gid=4297104

#mmBOPau

Frustrations we can solve:

Why be online?

How to get started?

Who to engage with?

#mmBOPau

Question?

Any other frustrations?

#mmBOPau

How can mmBOP help?2014 Stay Smart Online Week Free Webinar:

Top tips for protecting your business online

3 June 2014

bit.ly/StaySmartOnline-TTPYBO

Doing Business Online Where is your business on the Digital Superhighway Matrix?

KNOW about doing business online

DON’T KNOW about doing business online

KNOW how to do business online

DIGITAL NAVIGATOR (Destination)

DIGITAL BLINDSPOT (Overtaken)

DON’T KNOW how to do business online

DIGITAL HITCHHIKER (Transit)

DIGITAL ROADKILL (Death)

#mmBOPau

Case studies• Hitchhiker - Fringes• Blindspot - Harvey Norman, David Jones• Roadkill - Borders• Navigator – The Aston Club, Uber and Braintree

#mmBOPau

#mmBOPau

#mmBOPau

Focus and effectiveness (Strategy)The Roadmap needed to be a digital business

survivor

Investment and return (Sustainability)

The Fuel needed to run your digital business

Engagement and relationships (People)

The Passengers needed to interact with your digital business

Productivity and practices (Business processes)

The Car needed to drive your digital business

Doing Business Online –

Where are your business’ strengths and gaps?Rate your business out of 10 for each dimension

#mmBOPau

Text

#mmBOPau

NavigatorBalanced Scorecard

1. Develop the product concept - strategy2. Scale the offer – productivity and practices3. Measure and increase the lifetime value of a customer - sustainability 4. Acquire customers at scale – engagement and relationshipsMichael Fox – Shoes of Prey

#mmBOPau

• Bespoke Women’s Shoes• 3 founders - range of complementary skills• Addressed Key Problems:• Style• Access• Customisation

• Constantly fine tuned the concept

Concept

#mmBOPau

Scale the Offer

• Team had considerable technical expertise• Used cloud services for scalability• Increased team size but used outsourcing for

production

#mmBOPau

Measure and increase the lifetime value of a customer

The lifetime value (LTV) of a customer can be described by the following forumula:

• LTV = Expected Life x Avg. Revenue per User x Gross Margin

• Repeat business is the best business• Increase the value to your customers• Raise Productivity – bigger margin

#mmBOPau

Acquire customers at scale16 yr old youTuber, Juicystar07 aka Blair Fowler - fashion tips webinar broadcast

#mmBOPau

Acquire the right customers• 13 to 16 year old girls liked designing shoes on

website but didn’t buy – but required massive scale up of website

• Article in Wall Street Journal and other business and ebusiness blogs about the success of the webinar informed the right customers i.e. business women with high disposable income and a need to dress formally

• Sales increased dramatically

#mmBOPau

Question?

What do you need to do to solve your

frustrations of doing business online?

#mmBOPau

Future Webinars & Programs

• Social Media Strategies for Small Business – webinar - 8 May 2014 - 7.30 pm AEST

• Engaging Young People via Social Media – 6 June 2014 – 2.30 pm AEST

• mmBOP – all programs and tools

#mmBOPauPlease follow us

…North Coast Institute:

• https://www.facebook.com/NCTAFE• https://twitter.com/nctafe• http://www.youtube.com/user/NorthCoastTAFE• http://www.linkedin.com/company/north-coast-tafe• https://plus.google.com/+northcoasttafe/posts• http://feeds.feedburner.com/NorthCoastTAFENews

#mmBOPauPlease follow us

…Vanguard Visions:

• twitter.com/vanguardvisions • facebook.com/vanguardvisions• linkedin.com/company/vanguard-visions-consulting• bit.ly/VVC-Googleplus• slideshare.net/vanguardvisions • pinterest.com/vanguardvisions

#mmBOPauPlease follow us

…Workforce BluePrint:

• LinkedIn: Workforce BluePrint• LinkedIn Group:

http://www.linkedin.com/groups/Workforce-Planning-Tools-4245718?trk=myg_ugrp_ovr

• Twitter: https://twitter.com/WorkforcePlan• Facebook: http://www.facebook.com/WorkforcePlanningTools?ref=ts• YouTube:

http://www.youtube.com/user/WorkforceBluePrint?feature=mhee• Slideshare: http://www.slideshare.net/WorkforceBluePrint• Pinterest: http://www.pinterest.com/wendyaperry/

Thank You

#mmBOPau