MMA 2013_Mobile case studies in Japan

Case Studiesin Japan

Case Studiesin Japan

Yasufumi Mouri,D2C Inc.

Tokyo, Japan

We are the Mobile Marketing Company in Japan.

Over 300 colleagues in 2013

10 Years anniversary in 2010

Start up in 2000

Case Study 1: Headphone Music Festival by SONY

■GOAL Make users understand the advantage ofchanging headphone.

■IDEA New music experience(Smartphone × Headphone).

Let them enjoy virtual live performancewith original AR app and SONY’s headphone.

Buzz starts to spread from Shibuya, Tokyoto nationwide.

New music experience(Smartphone × Headphone).

Let them enjoy virtual live performancewith original AR app and SONY’s headphone.

Buzz starts to spread from Shibuya, Tokyoto nationwide.

Case Study 1: Headphone Music Festival by SONY

Case Study 1: Headphone Music Festival by SONY

Outdoor Poster T-shirts with AR marker（BEAMS T）Awareness

Awareness

来店促進来店促進

App top

Web site

■OOH in Shibuya

Apply for campaign

Experience AR live

※Use Sony’s patented technology “SmartAR”.

Case Study 2: ZEUS BEAT BOX by LOTTE

■GOAL Execute a campaign aligned with theproduct’s concepts “Stimulate a sensation!”

■IDEA Develop “ZEUS BEAT BOX”.

Let it stimulate user’s sensation andcreativity.

Popular dancers and comediansexperience and spread it to their fans.

Develop “ZEUS BEAT BOX”.

Let it stimulate user’s sensation andcreativity.

Popular dancers and comediansexperience and spread it to their fans.

Case Study 2: ZEUS BEAT BOX by LOTTE

Case Study 2: ZEUS BEAT BOX by LOTTEApp Top Product Info

Practice Record performance Apply Check videos

Campaign OverviewMenu Top

SNS YouTube

COMMUNICATIONCONCEPT

Framework

Online⇔ Offline

10

COMMUNICATIONCONCEPT

For your information (from web article)

Popular buzz words on web

Cyber Agent, GMO

No. of Actual Play on YouTube

Cyber Agent 2.0MGMO 0.8MSamantha Thavasa 3.5MSaga Prefecture Government 1.3M

=

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