mm report

Project Report on Marketing Management

SESSION 20011-13

“Comparative analysis between HERO MOTOCORP, BAJAJ AUTO, YAMAHA MOTOR, TVS MOTOR, HONDA and

other Automobile companies”

Submitted to the New Delhi Institute of Management for the Partial fulfillment of the requirement for the Internal Assessment of Marketing Management .

Under the Guidance of: Submitted By:

Prof. VIJAY Nagrani Sujeet Sinha(226)

(Faculty Member) Shovit Bhakat(220)

NDIM, Tuglakabad Vivek Bhardwaj(233)

Priyojit Das(211)

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NEW DELHI INSTITUTE OF MANAGEMENT(50,60) B C, TUGLAKABAD INSTITUTIONAL AREA DELHI-110062

C E R T I F I C A T E

T O W H O M I T M A Y C O N C E R N

This is to certify that the project work titled, “Comparative analysis between HERO MOTOCORP, BAJAJ AUTO, YAMAHA, TVS MOTOR, HONDA and other Automobile companies” has been completed by Sujeet Sinha, Shovit Bhakat, Vivek Bhardwaj and Priyojit Das under the guidance of Prof.Nagrani faculty member of N.D.I.M. Tuglakabad.

According to my best knowledge the work is original and has not been submitted anywhere else.

Prof. Vijay Nagrani Dr. Sudhir Ranjan Dey

(Faculty Member) (Director)

NDIM

Campus: New Delhi Institute of Management, 50 (B&C) & 60, Tughlakabad Institutional Area, Near Batra Hospital, New Delhi -110062. Ph. 29956566/67/68/69, 40111000, Fax 29965136 E-mail: [email protected] Visit us at: www.ndimdelhi.org

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New Delhi Institute of Management(Approved by AICTE, Min. Of HRD, Govt. of India)

DECLARATIONDECLARATION

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DECLARATION

I, Sujeet Sinha with my colleagues Shovit Bhagat, Vivek Bhardwaj & Priyojit Das, student of NEW DELHI INSTITUTE OF MANAGEMENT, TUGLAKABAD, Batch 20011-13, Hereby declares that this project report work entitled “Comparative analysis between HERO MOTOCORP, BAJAJ AUTO, YAMAHA, TVS MOTOR, HONDA and other Automobile companies ” is the outcome of my own research REPORT ON Marketing Management and prepared by us and the same has not been submitted to anywhere else.

Date: Sujeet Sinha(226)

Shovit Bhakat(220)

Vivek Bhardwaj(233)

Priyojit Das(211)

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ACKNOWLEDGEMENT

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ACKNOWLEDGEMENT

I express profound gratitude towards Prof. Nagrani (Faculty Member, NDIM), for their guidance, support and encouragement which helped me in completing my report.

I also thank to those who helped me directly or indirectly in completion of my project.

Sujeet Sinha(226)

Shovit Bhakat(220)

Vivek Bhardwaj(233)

Priyojit Das(211)

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PREFACE

Towards the beginning of the new era, people often feel a growing uneasiness about the future and

unsafe for the life. Today’s markets are changing at incredible pace. After globalization and

changes in technology, we are witnessing a power shift from manufacturing to giant customers,

who are price and value sensitive and set a trend for a market.

To get through knowledge of market and to achieve positive & concrete results along with practical

concept, I undergone project research programmed, which from a part of my curriculum and

completed the research by “Comparative analysis between HERO MOTOCORP, BAJAJ

AUTO, YAMAHA, TVS MOTOR, HONDA and other Automobile companies” After this

study, specific ways for the success of bike industry in India could be achieved which would largely

depend on their ability to take global competition in terms of the cost and research capability.

This project gave me ample of opportunity to view overall working and evaluation of customers

buying attitudes with special reference to the market.

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CONTENTS

Declaration 4

Acknowledgement 6

Preface 7

Objective 10

Introduction 12

Two wheelers in India 16

Company Profile Of Hero MotoCorp 18

Marketing Mix of Hero MotoCorp 21

Company Profile Of Bajaj Auto Ltd 44

Marketing Mix Bajaj Auto ltd 46

Company Profile Of Yamaha 65

Marketing Mix Yamaha 69

Company Profile Of TVS 91

Marketing Mix TVS 95

Company Profile Of Honda 105

Marketing Mix Honda 107

Limitation 125

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Suggestions 126

Bibliography 129

EXECUTIVE SUMMARY

The purpose of my project report is:

To understand the economic factors.

To understand the advantage and limitation of the product.

To study the price trends, etc.

Bajaj, Hero Motocorp, Honda and Yamaha is a strong competitor in the market.

Youth like sporty bikes like –Pulsar, Honda CBR, R15, Karizma and CBZ-XTREME..

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OBJECTIVE OF THE PROJECT

The study was done primarily with the following objective in mind.

To study the brands of HERO MOTOCORP, BAJAJ AUTO, YAMAHA, TVS MOTORS,

HONDA & market potential in Delhi.

To study the different brands of two wheeler in Delhi.

To study the features of different brands that gives a good idea of various products and

services offered by the company.

To understand the competitive environment in which the company is operating and is

desired to meet customer need and satisfaction.

To provide useful information to the company about the product features of various

competing companies

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INTRODUCTION

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INTRODUCTION

HISTORY OF INDUSTRY DEVELOPMENT IN

INDIAN CONTEXT

The Indian two-wheeler industry made a small beginning in the early 50s when Automobile

Products of India (API) started manufacturing scooters in the country. Until 1958, API and Enfield

were the sole producers.

In 1948,Bajaj Auto began trading in imported Vespa scooters and three-wheelers. Finally, in 1960,

it set up a shop to manufacture them in technical collaboration with Piaggio of Italy. The agreement

expired in 1971. In the initial stages, Automobile Products of India dominated the scooter segment;

Bajaj Auto later overtook it. Although various government and private enterprises entered the fray

for scooters, the only new player that has lasted till today was LML.

Under the regulated regime, foreign companies were not allowed to operate in India. It was a

complete seller market with the waiting period for getting a scooter from Bajaj Auto being as high

as 12 years.

The motorcycles segment was no different, with only three manufacturers viz Enfield, Ideal Jawa

and Escorts. While Enfield bullet was a four-stroke bike, Jawa and the Rajdoot were two-stroke

bikes. Enfield 350cc bikes and Escorts 175cc bike initially dominated the motorcycle segment.

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Then the two-wheeler market was opened to foreign competition in the mid-80s. And the then

market leaders - Escorts and Enfield - were caught unaware by the onslaught of the 100cc bikes of

the four Indo-Japanese joint ventures. With the availability of fuel-efficient low power bikes,

demand swelled, resulting in Hero Honda - then the only producer of four stroke bikes (100cc

category), gaining a top slot.

The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and Hero Honda

brought in the first two-stroke and four-stroke engine motorcycles respectively.

The industry had a smooth ride in the 50s, 60s and 70s when the Government prohibited new

entries and strictly controlled capacity expansion. The industry saw a sudden growth in the 80s. The

industry witnessed a steady growth of 14% leading to a peak volume of 1.9mn vehicles in 1990.

The entry of Kinetic Honda in mid-eighties with a barometric scooter helped in providing ease of

use to the scooter owners. This helped in inducing youngsters and working women, towards buying

scooters, who were earlier, inclined towards moped purchases. In the 90s, this trend was reversed

with the introduction of scooterettes. In line with this, the scooter segment has consistently lost its

part of the market share in the two-wheeler market.

Now a day, TVS Scooty is a market leader in scooterettes along with Honda motorcycles and

scooters India’s HONDA ACTIVA which is very popular even in all generation due to its ease of

usage.

In 1990, the entire automobile industry saw a drastic fall in demand. This resulted in a decline of

15% in 1991 and 8% in 1992, resulting in a production loss of 0.4mn vehicles. Barring Hero

Honda, all the major producers suffered from recession in FY93 and FY94. Hero Honda showed a

marginal decline in 1992.

India is the third largest manufacturer of two-wheelers in the world, and the largest manufacturer of

three-wheelers. The major players in the Two Wheeler sector are Bajaj Auto, Hero Motorcop, and

TVS Motors. Among two-wheelers, motorcycles have led the upsurge (88% growth) to result in a

y-o-y growth of 42% for the sector. The Indian two-wheelers industry can be broadly classified into

three major segments -- scooters, motorcycles and mopeds.

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With sales over 5.8 million (FY 2007-08), the industry is growing at the rate of nearly 16%. The

motorcycle segment is the fastest growing with its share in two wheeler sales increasing from

37.21% in FY1997-98 to 52.65% in FY2001-02, to nearly 74% in FY 2006-07.

In the last seven to eight years, the two-wheeler market has witnessed a marked shift towards

motorcycles at the expense of scooters. In the rural areas, consumers have come to prefer sturdier

bikes to withstand the bad road conditions. In the process the share of motorcycle segment has

grown from 48% to 70%, the share of scooters declined drastically from 33% to 12%, while that of

mopeds declined by 4% from 19% to 15% during (FY 2007-08). Sale of scooters and mopeds

segment decreased 51.20% and 47.93% respectively over the last five years.

Scooters and mopeds are rapidly losing their place in the market to the more fuel-efficient, stylish

and sturdy motorcycles. The Euro2 emission norms effective from April 2005 had led to the

existing players in the two- stroke segment to install catalytic converters. 4-stroke motorcycles are

now replacing all the new models. Excise duty on motorcycles has been reduced from 32% to 24%,

resulting in price reduction, which has aided in propelling the demand for motorcycles.

Competition has intensified over the last couple of years. The players in the two-wheeler industry

include Hero Motorcorp, Bajaj Auto, Honda, TVS Motors and Yamaha.

Low – interest regime has helped in reducing cost of loans, which will help in boosting sales of 2-

wheelers, since 80% of the two- wheelers are credit – stimulated even in this time of recession.

With more than 40 per cent of the motorcycle demand flowing from the rural sector, the success or

failure of monsoon has a major influence on the sales volume. After a great growth in the first half

of the previous fiscal, motorcycle takes off was affected during the second-half due to recession

effect.

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TWO WHEELERS IN INDIA

1. Hero Motocorp : Impulse, CBZ –XTREME, Hunk, Karizma, Passion Pro, Splendor+,

Splendor NXG, Super Splender, glamour, Achiever, Karizma ZMR

CD-DAWN-CD-DELUXE- Pleasure

2. Bajaj : Avenger, Boxer, CT 100, Discover, Pulsar 220,180,150,135, Platina,

Wind, XCD

3. TVS : Flame, Apache, Star City, Jive, Scooty Pep+, Wego, Sport

4. Honda : Activa, Aviator, Dio, Unicorn, Twister,CBR, Stunner, Activa, Eterno,

Dazzler

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5. Yamaha : Crux, Gladiator, Libero, RX-135, RX 100, R15, R1

FZ16, FZ-S

6. Others : Rajdoot 350, Royal Enfield Bullet, ThunderBird

Profile of the Company

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HERO MOTOCORP GROUP

Profile of the Company

“Hero” is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd.

A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the

Hero Honda Motors Limited At Dharuhera India. Munjal family and Honda group both own 26%

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stake in the Company. In 2010, it was reported that Honda planned to sell its stake in the venture to

the Munjal family.

During the 1980s, the company introduced motorcycles that were popular in India for their fuel

economy and low cost. A popular advertising campaign based on the slogan 'Fill it - Shut it - Forget

it' that emphasised the motorcycle's fuel efficiency helped the company grow at a double-digit pace

since inception. The technology in the bikes of Hero Honda for almost 26 years (1984–2010) has

come from the Japanese counterpart Honda.

Hero MotoCorp has three manufacturing facilities based at Dharuhera, Gurgaon in Haryana and

at Haridwar in Uttarakhand. These plants together are capable of churning out 3 million bikes per

year. Hero MotoCorp has a large sales and service network with over 3,000 dealerships and service

points across India. Hero Honda has a customer loyalty program since 2000 called the Hero Honda

Passport Program.

The company has a stated aim of achieving revenues of $10 billion and volumes of 10 million two-

wheelers by 2016-17. This in conjunction with new countries where they can now market their two-

wheelers following the disengagement from Honda, Hero MotoCorp hopes to achieve 10 per cent

of their revenues from international markets, and they expected to launch sales in Nigeria by end-

2011 or early-2012. In addition, to cope with the new demand over the coming half decade, the

company was going to build their fourth factory in South India and their fifth factory in Western

India. There is no confirmation where the factories would be built.

Mission Statement

Hero MotoCorp's mission is to become a global enterprise fulfilling its customers' needs and

aspirations for mobility, setting benchmarks in technology, styling and quality so that it converts its

customers into its brand advocates. The company will provide an engaging environment for its

people to perform to their true potential. It will continue its focus on value creation and enduring

relationships with its partners. 

It’s Vision

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The story of Hero Honda began with a simple vision - the vision of a mobile and an empowered

India, powered by its bikes. Hero MotoCorp Ltd., company's new identity, reflects its commitment

towards providing world class mobility solutions with renewed focus on expanding company's

footprint in the global arena. 

STRATEGY

Hero MotoCorp's key strategies are to build a robust product portfolio across categories, explore

growth opportunities globally, continuously improve its operational efficiency, aggressively expand

its reach to customers, continue to invest in brand building activities and ensure customer and

shareholder delight.

MARKETING MIX OF

HEROHONDA

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MARKETING MIX OF HEROMOTOCORP

PRODUCT

The Hero Honda models is being increasingly used by youngsters / bachelors in urban areas and by

rural folk as a study means of personal transportation. It’s models attracts youngsters and hi higher

income group

Hero Motocorp Impulse

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Hero MotoCorp, the new name that Hero Honda has decided to take on after its break up with Honda, is now

planning to launch a dirt bike called Impulse. Hero is hoping that Impulse will help them carve a niche in the

market. It is expected to go on sale by the end of this year. But what exactly is this bike, which Hero

MotoCorp plans to launch? Let’s get to know more about this machine. Impulse is nothing but the Honda

NXR150 Bros. The NXR150 is a very popular Honda motorcycle in Brazil and now Hero MotoCorp is all set

to get it to India. Impulse from Hero MotoCorp is a motorcycle, which is capable of cruising on the tarmac as

well as off-road. It has a huge gap between the mudguard and the tyre, helping it to be driven fast across bad

roads without breaking anything. 

HERO MOTO CORP IMPULSE (150CC) BIKE FEATURES

AND SPECIFICATIONS : 150cc, Air Cooled Single Cylinder Engine

Maximum Power: 13.8 bhp @ 8000 rpm

Max Torque: 13.6 Nm @ 6000 rpm

5-Speed Gearbox

Front Disc Brake and Rear Drum Brake

Sporty Design – Tall Stance, Slim weist and High Tail

Many Color options with stylish body graphics

Monoshock Rear Suspension

Long Range front suspension

LED Tail Lights

Fuel tank Capacity: 12 Litres

Wheelbase: 135mm

Ground clearance: 244 mm

Weight: 119.1 Kg

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Hero Motocorp Splender NXG

Hero has launched New Splendor NXG and the slogan for new bike is “Yaari Ki Gaadi”. The

facelift of the bike is again Hero Honda style with new graphics and stickers. The basic shape and

features of the bike are same like the old Splendor NXG. Splendor is a bike designed to give fuel

economy, reliability as well as low cost for maintenance. Well, the Splendor NXG is expected to be

a step ahead to carry over the strengths of country’s largest selling bike.

HERO MOTOCORP SPLENDOR NXG FEATURES

AND SPECIFICATIONS :VEHICLE SUMMARY

Name: Splendor NXG

Type: Commuter

Top Speed: 97kph

Fuel Consumption:

City 65.00

Fuel Consumption:

Highway 80.00

ENGINE SPECIFICATIONS

Displacement: 97.2cc

Engine: 97.2cc, 4-stroke

Maximum Power: 7.8 Bhp @ 7500 rpm

Maximum Torque: 8.04 Nm @ 4500 rpm

Gears: 4 Speed

Clutch: Multiplate Wet

Bore: 50

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Stroke: 49.5

Chassis Type: Tubular Double Cradle

Cooling Type: Air Cooling

DIMENSIONS

Length: 1965.00 mm

Width: 720.00 mm

Height: 1095.00 mm

OTHER SPECIFICATIONS

Weight: 109.00 kg

Ground Clearance: 160.00 mm

Fuel Tank: 9.50 ltrs

Wheelbase: 1235.00 mm

Headlamp: 35W/35W. Halogen Bulb

Wheel Type: Spoke

Wheel Size: 2.75×18 – 3.00×18 mm

Hero Motocorp Splender Plus

The Hero Honda Splendor Plus is an executive bike and is put forth in the market after extensive market research. An extension of Hero Hondo Splendor has surpassed the sales figure of selling above 1 lakh units in one month alone. The Hero Honda Splendor Plus is a 4 stroke single cylinder with an air-cooled system. There is an OHC engine that delivers a power of 5.5 Kw (7.5PS)@8000 rpm. It runs a mileage of 85 kmph and gives optimum satisfaction to the rider in long journeys.

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HERO MOTOCORP SPLENDOR PLUS FEATURES AND

SPECIFICATIONS :VEHICLE SUMMARY

Name: Splendor Plus

Type: Commuter

Top Speed: 82kph

Fuel Consumption:

City 55.00

Fuel Consumption:

Highway 79.00

ENGINE SPECIFICATIONS

Displacement: 97.2cc

Engine: 97.2cc, 4-stroke

Maximum Power: 7.4 Bhp @ 8000 rpm

Maximum Torque: 7.95 Nm @ 5000 rpm

Gears: 4 Speed

Clutch: Multi Plate Wet

Chassis Type: Tubular Double Cradle Type

Cooling Type: Air Cooling

DIMENSIONS

Length: 1970.00 mm

Width: 720.00 mm

Height: 1040.00 mm

OTHER SPECIFICATIONS

Weight: 109.00 kg

Ground Clearance: 159.00 mm

Fuel Tank: 11.00 ltrs

Wheelbase: 1230.00 mm

Headlamp: 35W/35W Halogen Bulb

Wheel Type: Spoke

Wheel Size: 2.75×18 – 2.75×18 mm

Hero Motocorp Passion Plus

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Its tubular double cradle frame along with its 9 new two-tone body colors and two tone front fender

give its style statement to the extremely finicky bike lovers. To mention few more styling features,

this bike is equipped with body color rear view mirror, aluminum die cast rear grip, heat protector

on the muffler, new dials in the instrument panel.

HERO MOTOCORP PASSION PLUS FEATURES AND

SPECIFICATIONS :Dimension & Weight

Overall height 1060 mm

Overall length 1980 mm

Overall Width 720 mm

Wheelbase 1235 mm

Ground Clearance 160 mm

Kerb weight 116 kg

Fuel Tank Capacity 12.8 Litre

Engine

Type Air – Cooled OHC

Stroke (2/4) 4-stroke

No. of cylinders Single Cylinder

Displacement 97.2 cc

Electrical 12 V-2.5 Ah

Transmission

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No. of Gears 4 Speed Constant Mesh

Clutch Multi-Plate Wet Type

Performance

Maximum Power 7.5 PS @ 8000 rpm

Start Kick Starter

Suspensions

Front Telescopic Hydraulic Fork

Rear Swing Arm with 5 step adjustable hydraulic damper

Brakes

Front Internal Expanding Shoes Type 130mm/ Hydraulic Disc Type (Optional)

Rear Internal Expanding Shoes Type 130 mm

Tyres

Front 2.75 x 18” – 4 PR / 42 P

Rear 3.00 x 18” – 4 / 6 PR

Hero Motocorp Karizma

Karizma, which with its updated technological inputs have made the bike favorite among bike

lovers. Available with an awesome 223cc single cylinder, air cooled four stroke engine capable of

producing optimum power of 17 bhp at 7000rpm , the bike is the latest milestone achieved by the

Hero Honda motors. The sleek designing of Karizma is quiet similar to its Japanese version, the

legendary & giant Honda’s cult VFR 800. Be it the alloy die-cast wheels, tailpiece, front indicators,

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fairing, silencer unit, seat, panel shapes and instrument binnacle, everywhere the new model has

been given a face lift with a dash of panache.

HERO MOTORCORP KARIZMA R FEATURES AND

SPECIFICATIONS :Dimension & Weight

Overall height 1160 mm

Overall length 2125 mm

Overall Width 755 mm

Wheelbase 1355 mm

Ground Clearance 150 mm

Kerb weight 150 kg

Fuel Tank Capacity 15 litres

Engine

Type OHC, Air Cooled

Stroke (2/4) 4-stroke

No. of cylinders Single Cylinder

Displacement 223cc

Electrical 12 V, 7.0 Ah

Transmission

No. of Gears 5 speed

Clutch Multi-plate wet type

Performance

Maximum Power 16.8bhp @ 7000rpm

Max. Torque -

Start Kick / Electric

Suspensions

Front Telescopic Hydraulic Shock Absorbers

Rear Swing arm with 5 step adjustable type hydraulic shock absorber

Brakes

Front Disc Brakes, 276 mm diameter

Rear Internal Expanding Shoe, 130 mm

Tyres

Front 2.75 x 18” – 42 P

Rear 100 / 90 x 18” – 56 P

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Hero Motocorp Glamour

 Glamour is a perfect blend between the higher end so called sporty bikes and lower end 100cc

bikes. Now Hero has come up with new variants of Glamour & Glamour Fi with some cosmetic

changes and technical changes. Now the 125cc engine comes with ASFS (advanced swirl flow

induction system) to deliver increased mileage and performance. ASFS system creates swirl inside

the combustion mixture for better burning of fuel.

HERO MOTOCORP GLAMOUR FEATURES AND

SPECIFICATIONS :

Dimension & Weight

Overall height 1070 mm

Overall length 2005 mm

Overall Width 735 mm

Wheelbase 1265 mm

Ground Clearance 150 mm

Kerb weight 125 kg (Kick), 129 kg (Self)

Fuel Tank Capacity 12 Litres (Min)

Reserve 1.5 Ltrs (Approx)

Engine

Type Air Cooled, OHC

Stroke (2/4) 4 Stroke

No. of cylinders Single Cylinder

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Bore x stroke 52.4 mm x 57.9 mm

Displacement 124.8 cc

Electrical 12 V, 35 /35 Watt, Digital ignition

Compression Ratio 9.2:1

Fuel System Programmed Electronic Fuel Injection (PGM-Fi)

Ignition FTi- Full Transisterised Ignition

Clutch Multiple Wet

Transmission

No. of Gears 4 – Speed constant mesh

Performance

Maximum Power 6.72 kW @ 7000 rpm

Max. Torque 10.35 Nm @ 4000 rpm

Start Self/Kick Start

Suspensions

Front Telescopic Hydraulic Shock Absorbers

Rear Swing Arm with Hydraulic Shock Absorbers

Brakes

Front Drum brake- Internal Expanding Shoe Type (130 mm dia) / Disc brakes 240 mm ;

Liners-Non Asbestos Type

Rear Drum brakes 130 mm dia. Internal Expanding Shoe Type (130 mm dia) / Disc

brakes 240 mm ; Liners-Non Asbestos Type

Tyres

Front 2.75 x 18 – 42 P / 4 PR

Rear 3.0” x 18 – 52 P / 6 PR

Hero Motocorp CD Deluxe

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Its telescopic hydraulic shock absorbing front suspension and swing arm with shock absorbing rear

suspension result in smooth ride and helps in retaining sudden jerk due to the uneven road and

bumps. Stable and steady riding of this Hero Honda CD Dawn is the assurance of the double

tubular cradle frame.

HERO MOTOCORP CD DELUX FEATURES AND

SPECIFICATIONS :Dimension & Weight

Overall height : 1045 mm

Overall length : 1980 mm

Overall Width : 720 mm

Wheelbase : 1230 mm

Ground Clearance 150 mm

Kerb weight : 108 kg

Fuel Tank Capacity: 10.5 litres

Engine

Type : Air – Cooled , OHC

Stroke (2/4) : 4-Stroke

No. of cylinders: Single Cylinder

Bore x stroke : 50.0 mm x 49.5 mm

Displacement : 97.2 cc

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Electrical : 12 V, 2.5 Ah

Transmission

No. of Gears : 4 – speedc onstant mesh

Clutch : Multiplate, wet

Performance

Maximum Power : 7.4 PS @ 8000rpm

Max. Torque : 0.79 Kg-m @ 5000 rpm

Start : Kick Start

Suspensions

Front : Telescopic hydraulic shock absorber

Rear : Swing arm with hydraulic shock absorber

Brakes

Front : Drum brakes, 110 mm

Rear : Drum brakes, 110 mm

Tyres

Front : 2.75 x 18-4 PR Size

Rear : 2.75 x 18-6 PR Size

Hero Motocorp Hunk

The newly launched Hero Honda Hunk is fully featured with all the essential factors which enables

it to stand out from all other two-wheelers. Hunk is a kind of bike for which all the bike lovers look

for.With sharp, muscular toned body, this bike is extremely good looking. Hunk is the result of a

new age technology that helps in low fuel consumption and improved riding.

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HERO HONDA HUNK FEATURES AND SPECIFICATIONS

: Broad muscular Fuel Tank with capacity of 12.4 ltrs minimum.

Engine – 4 stroke single cylinder OHC

Glaring headlight with aggressive vision

Powerful Disk brakes

Telescopic hydraulic shock absorber

Fiery ringed chrome speedometer

Puncture resistant tubes

Revolutionary inert suspension

Sporty saddle

Engine :

Type Air Cooled, 4 – stroke single cyclinder OHC

Displacements 149.22 c.c

Maximum Power 12.80 n-m @ 6500 rpm

Maximum Torque

Bore * Stroke 57.3 * 57.8 mm

Compression Ratio 9.1:1

Carburettor C.V Type

Starting Self Start / Kick Start

Idle Speed 1400 rpm

lgnition AMI-Advanced Microprocessor lgnition System

Electricals

Head Lamp 12V – 35W / 35W

Halogen Bulb (Multi-Reflector Type)

Tail Lamp 12V – 5W

Turn Signal Lamp 12V-10W * 4 nos (Multi-reflector)

Battery 12 V – 7 Ah

Suspension

Front Telescopic Hydraulic Shocks Absorbers

Rear Swing Arm with 5 step Adjustable

Nitrox GRS (Gas Reservoir Suspension)

Chassis & Transmmission

Type Tubular, Diamond Type

Clutch Multiplate Wet

Gear Box 5 Speed Constant mesh

Tyre Size

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Front 2.75 * 18 – 42 P

Rear 100/90 * 100 – 56 P

Hero Motocorp Karizma ZMR

Hero Honda Karizma ZMR, which with its updated technological inputs have made the bike

favorite among bike lovers. Available with an awesome 223cc single cylinder, air cooled four

stroke engine capable of producing optimum power of17 bhp at 7000rpm , the bike is the

latest milestone achieved by the Hero Honda motors.

HERO HONDA KARIZMA ZMR FEATURES AND

SPECIFICATIONS : Factory-fitted mag wheels

Long wheelbase at 1355mm provides ample stability

Equipped with 15-litre fuel tank (FT) & 2-litre reserve

Excellent braking

276mm disc up front

130mm rear drum brakes

Maximum acceleration

Hero Honda Karizme ZMR Colours

Vibrant blue

Sport red

Moon yellow

Black

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Force silver

Hero Motocorp Karizma ZMR

This new version of Hero MotoCorp CBZ Xtreme has fully designed for faster and smooth riding

and loaded with all new body parts Hero MotoCorp CBZ Xtreme Sporty look attracting youngsters

majority toward it. The name of new version is set to Hero MotoCorp CBZ Xtreme ATFT, and here

we are including price, specification and features of that product.

HERO MOTOCORP CBZ XTREME ATFT FEATURES: ATFT air cooled engine.

149.2cc of displacement.

Provides a maximum power of 10.6KW@ 8500rpm.

12.8Nm @ 6500rpm of maximum torque will be produced.

Digital speed meter.

Ignition switch is available.

Prism shell LED tail lamp.

HERO MOTOCORP CBZ XTREME ATFT

SPECIFICATIONS: 5 spoke alloy wheels.

GRS technology suspensions.

240mm of front disc brakes and 220 mm of rear disc brakes.

Takes only 5 seconds to hit 60 Kmph3

Available in different eye catchy colors like Sport Red, Panther Black Metallic, Flaming

Orange and Digital Silver.

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PRICE

Hero Honda adopt a highly systematised and efficient penetration strategy. Accordingly, products

can, in keeping with the demands of the marketing climate at large that it operates in, be brought

down to low prices. But as the present state of its brand as well as its consistently healthy

performance shows the company has not been compelled to adopt this strategy with a view to

securing the largest market share. This strategy holds importance only when the product can be put

under the fabric ‘price-sensitive’, there appears to be considerable scope for strong competition, and

the company’s unit manufacturing costs go down within the company’s scale of production and

accumulated manufacturing experience.

Now the brand name of Hero Motocorp is well established in the market, and this adds another

dimension to the booming success of its products.

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Hero Honda Ex-Showroom Price On-Road Price

1. CD-dawn 34500 38053

2. CD-deluxe 39350 43191

3. Splendor plus 42350 47215

4. Splendor NXG 43050 47971

5. Achiever 55925 61862

6. Super Splendor 48600 53961

7. Passion PRO 46450 51640

8. Glamour 50500 56012

9. CBZ-XTREME 63735 71559

10. Hunk 62215 69900

11. KARIZMA 75700 84783

12. KARIZMA-ZMR 95500 106564

13. Pleasure(scooter) 40250 44949

14. Impulse 66800 74730

PLACE

Dealer Network

The Company's growth in the two wheeler market in India is the result of an intrinsic ability to

increase reach in new geographies and growth markets. Hero MotoCorp's extensive sales and

service network now spans over to 5000 customer touch points. These comprise a mix of authorized

dealerships, service & spare parts outlets, and dealer-appointed outlets across the country.

Strong dealer company relationship with a deep sense of belonging to the Hero fraternity, the

Group's dealer network has catalyzed growth and acted as a strong bridge between the customers

and the Group.

37

Sales agents from Hero travels to all the corners of the country, visiting dealers and send back daily

postcards with information on the stock position that day, turnover, fresh purchases, anticipated

demand and also competitor action in the region.

The basic strategy of this company rests on its skilled, all-pervasive distribution network spread out

in every corner of the country. It has short rooms in almost all the big and small cities over the

landscape of India.

Address:

Registered & Corporate office:HERO HONDA MOTORS LIMITED34 Community Centre, Basant Lok Vasant Vihar,New Delhi – 110057Tel: 011 26142451 / 26144121Fax: 011 26143321/ 26143198 / 26141830 / 26152453 / 26152132URL:www.heromotocorp.com

PROMOTION

As one of the two-wheeler giants of India, the company is poised to take new strides in order to

promote its products like CBZ-xtreme, Karizma and Passion-pro.

The essential objective of its promotion strategies is to bring to products to host of consumers with

ease, perfection and at comparatively low and affordable costs. Distinguished in its fuel efficiency

attributes, the company is willing to target those consumers particularly who are likely to be swept

off their fact by price factors and more appearance.

Promotion Strategies

BRAND AMBASSADORS :38

HERO MOTOCORP Hrithik Roshan, Saurav Ganguly, brand ambassadors of Hero-Honda

Hero Honda, a leading manufacturer of motorcycles, has roped in film actor. Hrithik Roshan and

captain of Indian Cricket team Saurav Ganguly as its brand ambassadors for three years till 2003.

The latest commercial featuring Hrithik Roshan, Priyanka Chopra and six cricketers, is perhaps the

longest ad, at three minutes. They would endorse the company products, attend corporate and brand

events and help promote its “We care” campaign comprising safely riding, environment and

friendliness.

Hrihik and Gauguly said they were glad to be associated with Hero Honda. Honda has embarked

upon an ambitious project to achieve sale of one million bikes this year with a market share of 47

per cent. The turnover would be in excess of Rs. 3000 crore.

In October alone, 11, 22,000 motorcycles have been sold. Compared to 66,063 units in the

corresponding period. Last year, the increase in sales is a phenomenal 69 per cent. Cumulative sales

jumped up by 41.58 per cent to 5.72 lacks units during April-October as against 4.04 lacks units in

the same period last year.

The Company has lift now stone unturned to get Zonal and regional offices, show rooms and outlets

set up at every place with a potential consumer base

Hero Honda Passport Program

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About Hero Honda Passport Programme:

Hero Honda Passport programme is a customer relationship programmer, the Hero Honda Passport

Program is an initiative designed especially for customer. The customer can get another opportunity

to experience through passport, the company's continued commitment to customer its valued

customer. It is part of the company effort to build and strengthen the relationship between

companies that begins when customer start using a Hero Honda motorcycle.

Company provides lot of special offer to its customers like Accident Insurance RS 1 lakh, Special

rewards & discount and provides invitations to exclusive local events, such as movie shows,

musical nights and carnivals, and a special offer to customers is each Month, 4 Hero Honda

Passport Programme Members get a chance to win 1 Hero Honda Splendor+ or Rs 40,000 each.

As the over half a million current members have learnt, the Hero Honda Passport opens for customer a

world full of exciting rewards and benefits. And with its presence in over 600 authorized Hero Honda

Dealerships and Service Centres, no matter where customers go, customer will always find a friend in

that.

Now that is truly a

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Objectives of HHPP :

Company has starts this programme for making a good relationship with the customer because this

time there are many competitors available in the market so company started this new trend to the

customer.

Rewards & Points:

All these amazing rewards and benefits come to you as you earn points in the Hero Honda Passport

Programme. Once you become a member, you will earn points for a host of regular transactions that

you conduct even now at your local Hero Honda authorized Dealership or Service Center. These

include:

Purchase of Hero Honda genuine spares

Purchase of accessories

Servicing of your motorcycle

Bonus points on :

         - Free Service

         - Paid Service*

         - Referrals i.e. recommending a friend to purchase a Hero Honda motorcycle

So all you have to do to earn points & rewards is just keep maintaining your Hero Honda

motorcycle, buy genuine Hero Honda Spare Parts and accessories and we'll give you one

point for every rupee you spend!

Star Club and Treasured Rewards

This unique club has been introduced for those members who get their bikes

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serviced regularly from authorized Hero Honda Service Centers.

The Star Club membership not only identifies the member as special for the HHPP family,

but also brings in some added benefits like:

     - 30% discount on labour

     - 7.5% discount on spares, till the validity of the Passport

Criteria of Selection

- Points:              At least 5000 reward points.

- Transactions:     Minimum of 8 service transactions in 2 years of membership.

Beyond 2 years of membership, at least 4 transactions every year.

Do not miss out! Just keep using your Passport regularly and get set to experience the thrill of

becoming a Star Member! For further enquiry on Star Club get in touch with us at our

Helpdesk number 011-26294052 or email us at [email protected]

Benefits of HHPP:

The accumulated points can be used to enjoy a host of special privileges and benefits from

time to time.

The moment customer receive his/her Hero Honda passport, they are automatically covered

for one year Accident Insurance RS 1 lakh.

Customer become entitled for special rewards and discounts, the moment you accumulate

the specified points, at any of the authorized hero Honda dealerships / service centers.

Customers also receive invitations to exclusive local events, such as movie shows, musical

nights and carnivals.

Periodic updates will be sent to customer, from the hero Honda programmed centre, with

customer’s point status. Special information and tips regarding customer’s motorcycle, hero

42

Honda Passport Program happenings and exclusive offers from other brands will also be

sent to customer along with the updates

Effectiveness of HHPP:

Company has started Hero Honda Passport Programme for customer’s benefit most of the

costumers getting benefits of HHPP but on behalf of careless of the dealers the company has facing

lot of problem and complaints from the customer regarding the passport programme.

Strategic Innovations

The strategies of Hero Motocorp involve:

1 Process control quality

2 Self-inspection

3 Defect prevention through

4 Not to receive defective parts

5 Not to produce defective parts

6 Repenting the human potential though

7 Quality circles

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Profile of the Company

BAJAJ AUTO

BAJAJ GROUP

44

Profile of the company

Bajaj Auto Limited is an Indian motorized vehicle-producing company. Bajaj Auto is a part

of Bajaj Group. Its founded by Jamnalal Bajaj at Rajasthan in the 1930s. It is based

in Pune, Maharashtra, with plants in Chakan (Pune), Waluj (nearAurangabad)

and Pantnagar in Uttaranchal. The oldest plant at Akurdi (Pune) now houses the R&D centre

Ahead. Bajaj Auto makes and exports automobiles, scooters, motorcycles and the auto rickshaw.

The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1,946. It features at 1639 in

forbes 2011 list.

Over the last decade, the company has successfully changed its image from a scooter manufacturer

to a two-wheeler manufacturer. Its product range encompasses scooterettes, scooters and

motorcycles. Its real growth in numbers has come in the last four years after successful introduction

of a few models in the motorcycle segment.

The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.

Bajaj Auto came into existence on 29 November 1945 as M/s Bachraj Trading Corporation Private

Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained

license from the Government of India to manufacture two- and three-wheelers and it went public in

45

1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000

vehicles in a single financial year. In 1985, it started producing at Waluj near  Aurangabad. In 1986,

it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its

ten millionth vehicle and produced and sold one million vehicles in a year.

According to the authors of Globality: Competing with Everyone from Everywhere for Everything,

Bajaj has grown operations in 50 countries by creating a line of value-for-money bikes targeted to

the different preferences of entry-level buyers.

BAJAJ AUTO’S MISSION:-

We at Bajaj Auto continue to firmly believe in providing the customer Value for money, for years through our products and services. This we shall maintain and improve, In our decision making, quality, safety and service will be given as much consideration as productivity, cost and delivery. Quality shall be built into every aspect of our work life and business operations. Quality improvements and customer satisfaction shall be theresponsibility of every employee.

REGISTERED OFFICE:-

ADDRESS: Akurdi, Pune – 411035, IndiaTELEPHONE: + (91)-(20)-27472851FAX: + (91)-(20)-27473398E-MAIL: [email protected]: http://www.bajajauto.com\

PLANTS:- Akurdi, Pune 411035 Bajaj Nagar, Waluj Aurangabad 431136

PRODUCT

The company is launching new products to keep face with the competitive market. Being the

market leader in the scooter industry the company wants to establish the same position in the

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motorcycle market. The company attracts its models to lower income group by its technical

specifications.

Bajaj bikes in India are real value for money, the best of service and quality at economic rate. Bajaj bikes are great for its pleasure driving and mileage. On the other hand Bajaj scooter is an economy vehicle, in the reach of common man, more so, anybody youngsters, adult, old even ladies can safely ride this.

Bikes from Bajaj :

Bajaj Platina Bajaj XCD Bajaj Discover Bajaj Pulsar Bajaj Avenger Bajaj Kristal

Bajaj Platina 

Platina (99.27 cc)

Bajaj Platina is a leader in mileage & looks in the 100 cc class. The Bajaj Platina is resplendent in Platinum silver colour and shiny chrome graphics enhanced by a contrasting matt black silencer and graphite-tinted engine. Currently, Delhi has the lowest, and Mumbai the highest on-road prices for Bajaj Platina. Bajaj Platina bike prices vary upon the two-wheeler dealer's location.

Specification

Engine: 4-stroke,natural air cooled Displacement: 99.27 cc Max.Power: 6.03Kw (8.2bhp) @ 7500 (Ps @ RPM) Max.Torque: 8.05 @ 4500 (Nm @ RPM)

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Mileage: can deliver 70km/ltr in city and 80km/ltr on the highway Brakes: Front: Disc, Dia. 260 mm, Rear: Drum, Dia. 130 mm Dimensions: Length(mm): 1990 width(mm): 770 Height(mm): 1090 Wheelbase(mm): 1275 Kerb weight(kg): 113 Suspension: Front: Hydraulic, Telescopic Type, 125mm travel Rear: Hydraulic, ‚Telescopic Type, 100mm travel

Bajaj XCD (Discountinued)  

XCD (125 cc)

The Bajaj XCD DTS-Si 125 cc is easy to control, easy on the pocket, and a good choice for a 125 cc motorbike. The alloy wheel rims add flamboyance to the strong diamond frame body. The folding number plate is a cool idea and the electric start without a kick works like a charm. Currently, Delhi has the lowest, and Mumbai the highest on-road prices for Bajaj XCD. Bajaj XCD bike prices vary upon the two-wheeler dealer's location.

Bajaj Discover 

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The Bajaj Discover has two variants with 110 cc and 135cc and 150cc engine. Bajaj Discover targets the middle class two wheeler consumers with Bajaj bike prices ranging from Rs. 46,000 to Rs. 55,000. Bajaj Discover variants include. 

Discover DTS-I ( 150 cc)

Bajaj Discover lies in between the 125 cc and 150 cc segments with an engine displacement of 134.21 cc. The Bajaj Discover 135 cc is easy to control, easy on the pocket, and a good choice between a 125 cc and 150 cc motorbike.

Specification

Bajaj Discover 125 cc

Engine: 4-stroke, DTS-i, Natural air cooled Displacement: 124.6 cc Max.Power: 11 ps @ 8000 (Ps @ RPM) Max.Torque: 10.8 nm @ 5500 (Nm @ RPM) Max speed: 100Kmph Mileage: 65kmpl in city roads while on highway it gives 76kmpl mileage Brakes: Front: 200 mm Disc/130 mm Drum, Rear: 130 mm Drum Dimensions (width, depth, height): Length(mm): 2040 width(mm): 760 Height(mm): 1087 Ground clearance(mm): 165 Wheelbase(mm): 1305 Kerb weight(kg): 118.5 Suspension: Front: Telescopic, 130 mm fork travel, Rear: Nitrox Gas filled, 110 mm rear wheel travel

Bajaj Discover 150 cc

Engine: 4-stroke, DTS-i, Natural air cooled Displacement: 144.8 cc Max.Power: 13.0 @ 7500 (Ps @ RPM) Max.Torque:12.75 @ 5500 (Nm @ RPM) Mileage: Can deliver 55km/ltr in city and 65km/ltr in highway Brakes: Front: 240 mm Disc, Rear: 130 mm Drum Dimensions (width, depth, height)

49

Length(mm): 2040 width(mm): 760 Height(mm): 1087 Ground clearance(mm): 165 Wheelbase(mm): 1305 Kerb weight(kg): 121 Suspension: Front: Telescopic, with anti-friction bush, Rear: 5 way adjustable, Nitrox shock absorber

Bajaj Pulsar 

Bajaj Motor Bikes An extremely popular bike on the Indian roads, the Bajaj Pulsar currently offers four varieties the Bajaj Pulsar 150 cc, the Bajaj Pulsar 180 cc, the Bajaj Pulsar 200 cc, and the Bajaj Pulsar 220cc. Bajaj Pulsar bikes range in on road prices from around Rs. 62,500 to Rs. 90,500. 

Pulsar 150 cc DTS-i

A combination of technology and engineering, Bajaj Pulsar 150 cc offers enhanced features like Digital Twin Ignition Technology (DTS-i) based engine, digital console, ride feel and chassis.

Specification

Bajaj Discover 150 cc

Engine: 4-stroke, DTS-i, Natural air cooled Displacement: 144.8 cc Max. Power: 13.0 @ 7500 (Ps @ RPM) Max.Torque:12.75 @ 5500 (Nm @ RPM) Mileage: Can deliver 55km/ltr in city and 65km/ltr in highway

50

Brakes: Front: 240 mm Disc, Rear: 130 mm Drum Dimensions (width, depth, height) Length(mm): 2040 width(mm): 760 Height(mm): 1087 Ground clearance(mm): 165 Wheelbase(mm): 1305 Kerb weight(kg): 121 Suspension: Front: Telescopic, with anti-friction bush, Rear: 5 way adjustable, Nitrox shock

absorber

Pulsar 180 cc DTS-i

Bajaj Pulsar 180 cc DTS-I is a cool, mean machine using Digital Twin Technology Ignition (DTSI-i), Twin Spark Plugs, Ignition with Digital CDI and a third generation Throttle Responsive Ignition Control System. 

Specification

Bajaj Pulsar 180 cc DTS-i

Engine: 4-stroke, DTS-i, air cooled, single cylinder Displacement: 178.6 cc Max.Power: 17.02 @ 8500 (Ps @ RPM) Max.Torque: 14.22 @ 6500 (Nm @ RPM) Mileage: can deliver 43km/ltr in city and 51km/ltr in highway Brakes: Front: 260 mm Disc, Rear: 130 mm Disc Dimensions (width, depth, height) Length(mm): 2035 width(mm): 765 Height(mm): 1165 Ground clearance(mm): 150 Wheelbase(mm): 1350 Kerb weight(kg): 147 Suspension: Front: Telescopic, with anti-friction bush, Rear: 5 way adjustable, Nitrox shock

absorber

Pulsar 200cc DTS-i

Bajaj Pulsar 200cc DTS-i has a dash of style, speed and technology. Having an international sports

51

bike look, Bajaj Pulsar DTS-I has a split seat and several parameter indicators (oil/fuel/temperature etc), Nitro shockers, a third generation Throttle Responsive Ignition Control System and chiseled rear looks. The Pulsar 200cc DTS-i is mean machine to ideally take on a long winding road. 

Specification

Discountinued

Pulsar 220 cc DTS-Fi

Bajaj Pulsar 220cc DTS-Fi offers riding comforts and power that with elegant styling, design and technology. Bajaj Pulsar 220cc DTS-Fi has front/back disk brakes, tubeless tyres, fuel injection/oil cooled engine, NitroX shockers and other unique features that qualify the bike as smart & macho.

Specification

Bajaj Pulsar 220 cc DTSi

Engine: 4 stroke, 220 cc, 21 Ps, Digital Twin Spark Ignition engine Mileage: bike can deliver 30km/ltr in city and 40km/ltr on the highway Brakes: Front: 260 mm Disc, Rear: 230 mm Disc Dimensions (width, depth, height): 2035*750*1165 mm Ground clearance(mm):150 Wheelbase(mm): 1350 Kerb weight(kg): 150

Bajaj Avenger 

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Avenger (DTSi)

Bajaj Avenger (DTSi) offers the ultimate cruiser experience. Offering high stability and long cruising delights, Bajaj Avenger (DTSi) possesses wider saddle seat, special backrest besides 180cc powerful engine. It is targeted at the upper middle-class bike lovers. The Avenger now has a single variant.

Specification

Bajaj Avenger

Engine: 4-stroke, single cylinder, DTS-i, air cooled with oil-cooler Displacement: 219.89 cc Max.Power: 19.03 @ 8400 (Ps @ RPM) Max.Torque: 17.5 @ 7000 (Nm @ RPM) Mileage: Can deliver 40kmltr within city conditions Brakes: Front: Disc, Dia. 260 mm, Rear: Drum, Dia. 130 mm Dimensions: Length(mm): 2195 width(mm): 750 Height(mm):1070 Ground clearance(mm): 169 Wheelbase(mm): 1475 Kerb weight(kg): 154.5 Suspension: Front :Telescopic Rear :Hydraulic Shock Absorber

Bajaj Scooter

In order to cover other segments than motorcycles in the two-wheeler market, Bajaj has launched the Bajaj Kristal DTSi, an extremely fuel-economic scooter.

Bajaj Kristal 

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Kristal DTSi (95 cc)

The Bajaj Scooterette model Bajaj Kristal DTSi comes with Digital Twin Spark Ignition (DTS-i) technology and ExhausTEC technology. Bajaj Kristal DTS-i is targeted at college going girls who want good speed, comfort and fuel economy, helping them save their pocket money. 

PRICE

As of the 2011-2012 financial year, Bajaj has the following bikes in Indian roads.

BAJAJ BIKES Ex-Showromm Price

54

Bajaj Discover 100cc price: 43605

Bajaj Platina 125 price: 37055

Bajaj Discover 150cc Bike price: 48872/-

Bajaj Pulsar 135 price: 54435 (after latest revision)

Bajaj Pulsar 150 price: 63049

Bajaj Pulsar 180 price: 66419

The Bajaj Pulsar 220 sports bike price: 73191

Bajaj cruiser bike Avenger price: 71634

Bajaj marketed Kawasaki Ninja super bike price: 274862

PLACE

Bajaj Auto has completed the dealership expansion programme and these new dealerships will commence temporary operations by end of March 2011 with final operations commencing by June 2011. Bajaj had recently announced that they would add 130 new dealers, largely in small towns, taking the total numbers to more than 600 dealerships across India. The selection of the dealers was completed by end of December 2010 and letters of intent issued in the first week of January.

The company is also simultaneously upgrading its service centers to enhance the quality standards 55

required to support the advanced DTS-i (Digital Twin Spark ignition) technology used in Discover and Pulsar. Around 1100 service centers are being upgraded at an investment of more than Rs 18 crores to enhance the service standards. S. Sridhar, president, motorcycle business, Bajaj Auto said, "The target of appointing 130 quality dealers, a task which usually takes around 9-12 months will be completed in the short span of 4 months with the use of Internet and delegation through a layered selection process with extremely tight deadlines for both company personnel and applicants. This was the first time we used our website for such an application to reach out to so many prospective business associates and so successfully. Instant decisions on field by senior management was key to the quick selection process"

"The objective for this exercise is to rapidly cover key emerging markets, strengthen existing markets and also to increase sales and market share. These new dealerships will help the company to increase the share in the smaller towns . " According to company, over 4000 inquires and 2700 completed and quality online applications being received on the bajaj website from across the country. This expansion in 130 towns would therefore create 7,000 new jobs in the country.

SOME NEW DELHI DEALERS

Dealer NameAMBE AUTO

Address

A-14, KHANPUR EXTENSION , DEVLI ROAD, MEHRAULI BADARPUR ROAD 110 062

Phone Nos

(011)41909090 , 18001022623

Mobile

9810069869

E-Mail

[email protected]

Dealer NameBAGGA LINK SERVICE LTD.

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Address

T-861, Main Faiz Road, , Near Gurudwara 110005

Phone Nos

(011)23550011 , 23550191

Mobile

9910399111

E-Mail

[email protected]

Dealer NameDEWAN AUTO

Address

J-IIND-25,CENTRAL MARKET , LAJPAT NAGAR

Phone Nos

(011)46648000 , 29835695

Mobile

98100-47691

E-Mail

[email protected]

Dealer NameDEWAN MOTORS

Address

F 1/1, MAHAVIR ENCLAVE , PALAM DABRI ROAD, DWARKA 110024

Phone Nos

57

(011)25050202 , 25058316 /25056333

Mobile

9810047691

E-Mail

[email protected]

Dealer NameFAIRDEAL AUTOMOBILES

Address

C-1, SOUTH GANESH NAGAR , MAIN PATPARGANJ RD,OPP.MOTHER DAIRY FLATS

Phone Nos

(011)22052180 , 22052121

Mobile

09810858923

E-Mail

[email protected]

Dealer NameFAIRDEAL AUTOMOBILES

Address

C-1, SOUTH GANESH NAGAR , MAIN PATPARGANJ RD,OPP.MOTHER DAIRY FLATS 110006

58

Phone Nos

(011)23247744 , 23247746 /23247745

Mobile

9818277222

E-Mail

[email protected]

Dealer NameJ S AUTOMOBILES

Address

SAFIABAD ROAD, , NARELA, 110040

Phone Nos

(011)27283000 /27284444 , 27280132

Mobile

98118-18116

E-Mail

[email protected]

Dealer NameM/S. GAUTAM AUTO

Address

B-81, RANA PRATAP BAGH IND AREA , GTK ROAD, NEW DELHI 110 034

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Phone Nos

(011)27218240

Mobile

9999809145

E-Mail

[email protected]

Dealer NameP.R.J.ENTERPRISERS (PROP:PEESONS CORP. LTD.)

Address

NO. 82, PRATAPGANJ INDL AREA 110092

Phone Nos

(011)43657000 , 22023612-14 /22025711-12

Mobile

98110-31324

E-Mail

[email protected]

Dealer NameRAJIVRAJ BAJAJ

Address

A-6 NORTH CHHAJJPUR , 100 FT.MAIN RAOD,NEAR DURGAPURI CHOWK, SHAHDARA 110094

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Phone Nos

(011)22810101 , 22810909

Mobile

9717770007

E-Mail

[email protected]

Dealer NameROYAL AUTOMOBILES

Address

RR-4, MIYAN WALI NAGAR , NEAR PETROL PUMP, ROHTAK ROAD 110087

Phone Nos

(011)25270003 , 25270293

Mobile

98100-65336

E-Mail

[email protected]

Dealer NameSWADESHI AUTO PVT.LTD.

Address

14,RAJA GARDEN

61

Phone Nos

(011)25159500 , 25159501

Mobile

98100-09222

E-Mail

[email protected]

Dealer NameTCS BAJAJ

Address

S-8, OKHLA INDUSTRIAL AREA , PHASE-II, NEW DELHI

Phone Nos

(011)41054561 , 41064561

Mobile

8285119020

E-Mail

[email protected]

PROMOTIONWhen Bajaj auto launched the new DTS technology for the pulsar bike in the year 2003, the creative promotional activity was assign to another agency called Teo Burnett change the positioning of the brand from “Definitely Male to “Digital Biking” When Bajaj Auto launched pulsar 200 version, the promotional campaign was focused on the concept of “Free Biking”. According to the definition of brand pulsar, free biking is all about tackling obstacles. The expensive ad for this campaign was shot in Havana, Cuba. The underlying theme of the ad is to how to pulsar rider discover a new route when the main road is blocked by a traffic jam.

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Bajaj Pulsar is also associated with a reality show called Stunt Mania that is aired on MTV channel. This show target the audience in the age group of 18 and above. This show also mentions about bike maintenance and rider safety.

Promotional Strategy of the Firm

Newspaper Television

Magazines

Window Display

Banner

Posters

Hoardings

Leaf lets

Pamphlets

Events

Exhibitions

Fairs

Free Service

Major Promotional Tools used by Dealer’s

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Price Discount Free Goods

Free Accessories

Dealer’s Contest

Co-Operating Advertising

Bonus to Sales force

Sales Contest

Weekly Draw (New Strategy)

Major Promotional Tools used by Showrooms Price Discount

Free Goods

Free Accessories

Lucky Draw

Free Insurance

0% Finance schemes

64

Profile of the Company

YAMAHA

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Yamaha Motor India Pvt. Ltd

Yamaha motors are amongst the most popular bike manufacturers in India. The company has given

some most successful bikes like RX100 to Indian roads and is a tough competitor for other biking

giants. A wide variety of models in all categories of motorbikes, Yamaha is the all time great

brands to rely upon. Presently 13 models are available from Yamaha's garage in India.

Yamaha Motor Company, founded as a motorcycle manufacturer on July 1, 1955, have worked,

since beginning, to build products that stand out for their quality wherever they are sold. Over the

years, the company has diversified into a number of areas of business. In the year 1960, they began

manufacturing powerboats and outboard motors. Subsequently, they have made their proprietary

engine and fiberglass-reinforced plastic (FRP) technologies. Today, the company has extended their

products from land to sea and even into the skies, with manufacturing and business operations that

include motorcycles, PAS electro-hybrid bikes, marine and power products to automotive engines,

“intelligent” machinery and even unmanned helicopters.

Yamaha made its initial foray into India in 1985. Subsequently, it entered into a 50:50 joint venture

with the Escorts Group in 1996. However, in August 2001, Yamaha acquired its remaining stake as

well, bringing the Indian operations under its complete control as a 100% subsidiary of Yamaha

Motor Co., Ltd, Japan.

The company pioneered the volume bike segment with the launch of its 100 cc 2-stroke motorcycle

RX 100. Since then, it has introduced an entire range of 2-stroke and 4-stroke bikes in India.

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India Yamaha Motor operates from its state-of-the-art-manufacturing units at Faridabad in Haryana

and Surajpur in Uttar Pradesh and produces motorcycles both for domestic and export markets.

With a strong workforce of 2000 employees, India Yamaha Motor is highly customer-driven and

has a countrywide network of over 400 dealers.

As an Environmentally sensitive organization, YMI goes with the concept of “Environment-

friendly technology” philosophy. It boasts of effluent treatment plant, rain water – harvesting

mechanism and a motivated forestation drive. They believe in taking care of not only customers

motoring needs but also the needs of future generations.

Vision and Mission:

We conduct our corporate activities with customer satisfaction as our top priority. Our clients in the Yamaha Motor group and many companies outside the group are mostly manufacturers that are involved in programs to improve the full range of their business activities, from product manufacturing, distribution and sales to financing, administration, and corporate governance. We are striving to help these clients achieve a higher level of satisfaction for people using their products. Toward this end we are actively expanding our business in Japan and worldwide. At Yamaha Motor Solutions we are working to become a world-class leader in our field by bringing together the accumulated abilities and skills our individual employee's into dynamic teams capable of creating value that surpasses the expectations of our clients.

Segment & Brands of Yamaha

Yamaha Alba

Yamaha Crux

Yamaha FZ 16

Yamaha Gladiator

Yamaha Gladiator SS/RS

Yamaha Libero G5

Yamaha MT 01

Yamaha R15

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Yamaha SZ new

Yamaha YBR new

Yamaha YZFR

Yamaha traces its roots very deep into the Indian bike market. The Japanese auto giant is one of the

oldest motorcycle manufacturers in India. The two stroke, 100 cc, Yamaha RX-100 was one of the

first lightweight fuel economic Japanese motorbike models in India. At present Yamaha has 13

motorcycles in its fleet including VMAX (1,679cc), MT 01 (1,670cc), YZF R1 (998cc), Fazer

(153cc), FZ-S (153cc), FZ16 (153cc), YZF-R15 (150cc), Gladiator Type SS and RS (125cc),

Gladiator Graffiti (125cc), G5 (106cc), Alba (106cc), LiberoG5 and Crux (106cc).

Yamaha made a very dominating debut in India in the year 1985. In 1996, it entered into a 50:50

joint-venture with the Escorts Group. In August 2001, Yamaha acquired its remaining stake

becoming a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd.

entered into an agreement with YMC to become a joint investor in the motorcycle manufacturing

company "India Yamaha Motor Private Limited (IYM).

The company's manufacturing facilities in India comprises of 2 state-of-the-art plants. One at

Faridabad (Haryana) and the other at Surajpur (Uttar Pradesh). The infrastructure of the two plants

support productions of motorcycles and it's parts for both, the domestic as well as oversees market.

The company's manufacturing facilities in India comprises of 2 state-of-the-art plants. One at

Faridabad (Haryana) and the other at Surajpur (Uttar Pradesh). The infrastructure of the two plants

support productions of motorcycles and it's parts for both, the domestic as well as oversees market.

Corporate Office:

Yamaha Motor India Pvt Ltd,A-3, Surajpur Ind. AreaNoida Dadri Road,Surajpur – 201 306.Tel: (120)2351193, 2351194Fax: (120)2350685

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http://www.yamaha-motor-india.com

MARKETING MIX OF

YAMAHA

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PRODUCT & PRICE

SPECIFICATION

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Yamaha YZF-R15 Price: Rs. 1,05,000/-

Engine: Liquid-cooled, 4-stroke, SOHC, 4-valve,Single Cylinder Dimensions:149.8 cc Maximum Power : 17PS / 8,500rpm Maximum Torque: 15 N.m / 7,500rpm Transmission:6-Speed constant mesh Bore x Stroke: 57?ó58.7 mm Compression Ratio :10.4:1 Mileage:The bike can deliver mileage of 32 km/litre in the city while the mileage on the highway

is around 43 km/litre. Brakes: (Front/Rear):Hydraulic, single disc (Front / Rear) Dimensions: Length:1995 (mm) Width: 670(mm) Height:1070 (mm) Wheelbase :1290(mm) Seat Height:790(mm) Ground Clearance:160(mm) Weight(kerb):131 kg Suspension: Front : Telescopic forks Front travel : 120 mm Rear : Linked Type Monocross Rear travel : 130 mm

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SPECIFICATION

Yamaha Fazer Price in India: Rs. 72,000/-

Engine: Air-cooled, 4-stroke, SOHC Dimensions:153.0cm3 Maximum Power : 14PS @ 7500 rpm Maximum Torque:13.6 Nm @ 6000 rpm Transmission:5-Speed constant mesh Bore x Stroke: 58.0 ?ó 57.9 mm Compression Ratio :9.5:1 Mileage: The bike can deliver mileage of 40 km/litre in the city while the mileage on the highway

is around 49 km/litre

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Brakes: Front :267mm Disc Rear: Drum Dimensions: Length:1973 (mm) Width: 761(mm) Height:1119 (mm) Wheelbase :1334(mm) Seat Height:790(mm) Ground Clearance:160(mm) Weight(kerb):141 kg Suspension: Front : Telescopic forks Rear : Swingarm

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SPECIFICATION

Yamaha FZ-S Price: Rs. 69,000/-

Engine: Air-cooled, 4-stroke, SOHC Dimensions:153.0cm3 Maximum Power : 14PS @ 7500 rpm Maximum Torque:13.6 Nm @ 6000 rpm Transmission:5-Speed constant mesh Bore x Stroke: 58.0 ?ó 57.9 mm Compression Ratio :9.5:1 Mileage: The bike delivers mileage of 36 km/litre in the city while the mileage on the highway is

around 47 km/litre. Brakes: Front :267mm hydraulic disc Rear: Drum Dimensions: Length:1973 (mm) Width: 770(mm) Height:1090 (mm) Wheelbase :1334(mm) Seat Height:790(mm) Ground Clearance:160(mm) Weight(kerb):135 kg Suspension: Front : Telescopic Rear : Swingarm

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SPECIFICATION

Yamaha FZ-16 Price: Rs. 65,000/-

Engine: Air-cooled, 4-stroke, SOHC Dimensions:153.0cm3 Maximum Power : 14PS @ 7500 rpm Maximum Torque:13.6 Nm @ 6000 rpm Transmission:5-Speed constant mesh Bore x Stroke: 58.0 ?ó 57.9 mm Compression Ratio :9.5:1 Mileage: The company claims to deliver mileage of 50km/litre but it is expected that the bike can

actually deliver around 40 km/litre. Brakes: Front :hydraulic single Disc Rear: Drum Dimensions: Length:1973 (mm) Width: 770(mm) Height:1045 (mm) Wheelbase :1334(mm) Seat Height:790(mm) Ground Clearance:160(mm) Weight(kerb):135 kg Suspension:

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Front : Telescopic forks Rear : Swingarm

SPECIFICATION

Yamaha SS125 Price: Rs. 50,000/-

Engine: Air cooled, 4 stroke, SOHC Dimensions:123 cc

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Maximum Power : 12.1PS/7500rpm Maximum Torque: 12.8Nm/4500rpm Transmission:5-Gear constant mesh Bore x Stroke: 54.0 x 54.0 mm Compression Ratio :9.5:1 Mileage:The bike can deliver good mileage of around 60 to 70 km/litre Brakes: Front : Disc 240 mm dia Rear: Drum 130mm dia Dimensions: Length:1995 (mm) Width: 730(mm) Height:1110 (mm) Wheelbase :1295(mm) Seat Height:795(mm) Ground Clearance:155(mm) Weight(kerb):125 kg Suspension: Front : Telescopic Rear : Swingarm

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SPECIFICATION

Yamaha SZ-X Price: Rs. 52,000/-

Engine: Air cooled, 4 stroke, SOHC Dimensions:153 cc Maximum Power : 12.1PS/7500rpm Maximum Torque: 12.8Nm/4500rpm Transmission:5-Gear constant mesh Bore x Stroke: 58.0 ?ó 57.9 mm Compression Ratio :9.5:1 Mileage: around 60 KMPL (50-60 KM/L) Brakes: Front : Drum(150mm) Rear: Drum(130mm) Dimensions: Length:2050 (mm) Width: 730(mm) Height:1100 (mm) Wheelbase :1320(mm) Seat Height:802(mm)

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Ground Clearance:165(mm) Weight(kerb):132 kg Suspension: Front : Telescopic Rear : Swingarm

SPECIFICATION

Yamaha SZ Price: Rs. 49,000/-

Engine: Air cooled, 4 stroke, SOHC Dimensions:153 cc Maximum Power : 12.1PS/7500rpm Maximum Torque: 12.8Nm/4500rpm Transmission:5-Gear constant mesh Bore x Stroke: 58.0 ?ó 57.9 mm Compression Ratio :9.5:1 Mileage: The bike can deliver mileage of 60 to 70 km/litre Brakes: Front : Drum(150mm) Rear: Drum(130mm)

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Dimensions: Length:2050 (mm) Width: 730(mm) Height:1040 (mm) Wheelbase :1320(mm) Seat Height:802(mm) Ground Clearance:165(mm) Weight(kerb):132 kg Suspension: Front : Telescopic Rear : Swingarm

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SPECIFICATION

Yamaha YBR 125 Price in India: Rs. 47,000/-

Engine: Air cooled, 4 stroke, SOHC Dimensions:123 cc Maximum Power :10.88PS@7,500 rpm Maximum Torque:10.40N.m / 6,500 rpm Transmission:Constant mesh 4-speed Bore x Stroke: 54.0 x 54.0 mm Compression Ratio :10.0:1 Mileage:The bike can deliver mileage of around 55 km/litre in the city Brakes: Front : Drum 160 mm Rear: Drum 160mm Dimensions: Length:2065 (mm) Width: 730(mm) Height:1100 (mm) Wheelbase :1300(mm) Seat Height:795(mm) Ground Clearance:180(mm) Weight(kerb):125 kg Suspension: Front : Telescopic Rear : Swingarm

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SPECIFICATION

Yamaha YBR 110 Price: Rs. 42,000/-

Engine: Air cooled, 4 stroke, SOHC/li> Dimensions:106 cc Maximum Power :7.6PS@7,500 rpm Maximum Torque:7.85N.m / 6,000 rpm Transmission:Constant mesh 4-speed Bore x Stroke: 49.0 x 56.0 mm Compression Ratio :9.0:1 Mileage:The bike can deliver mileage of around 65 to 70 km/litre. Brakes:Front : Drum and Rear: Drum 130mm dia Dimensions: Length:2000 (mm)

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Width: 730(mm) Height:1050 (mm) Wheelbase :1290(mm) Ground Clearance:173(mm) Weight(kerb):123 kg Suspension: Front : Telescopic Hydraulic Rear : Adjustable,Hydraulic Shock Absorber

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PLACEYAMAHA Brand Image speaks for itself. Complementing the Marketing team is our vast and strong Dealer network - the backbone of our vital marketing operations.

Recent initiatives have been launched by Yamaha in the field of business-to-business as well as business-to-consumer cooperation with Dealers. The new showrooms based on YAMAHA VISUAL IDENTITY are one of the many steps in this direction.

YAMAHA dealer network works on the "3S" fundamentals of -SALES SERVICE and SPARE PARTS under one roof. With a strongly dedicated team of Sales and Service engineers, IYM targets the fulfillment of customer's needs. Every single customer matters to us. Together the 3S operate in tandem to serve our customer and forge an everlasting bond with them.

CUSTOMER SATISFACTION is our motto and we remain steadfast in our commitment to our valued customers...

Offering Nothing But the Very BEST to Them.

Exports

IYM is an active player in the exports market. Currently, we export motorcycles to 50 countries including Argentina, Mexico, Philippines, Bangladesh, Sri Lanka, Columbia, Dominican Republic, Nigeria and lvory Coast. The export Product line boasts of RX 100, Crux, YD 125, Enticer and Libero.

To consolidate our position in the exports arena, we are rapidly expanding our presence in Asia, Africa, Central and South America.

Strengthening our reputation as an export base for YMC global operations, we are bright and optimistic about our emergence as a top-notch bike exporter of India

DEALER NEW DELHI

Dealer Name DELHI SCOOTERS

Address A 31-A;RAJOURI GARDEN RING ROAD

City New Delhi

Contact Person S C Kakkar

Phone-office 25103418 / 25411667

SalesNumber 25103418 / 25411667 / 25913349

WorkShopNumber 25103418 / 25411667

Phone Res 6220768

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Dealer Name JINDER AUTO PVT LTD

Address B-294;SARASWATI- VIHAR;PITAMPURA;NEW DELHI -110034

City New Delhi

Contact Person Mr Gurjinder Singh Anand

Phone-office 27015997,27015998,9899439051,9899439053

SalesNumber 27015997/ 27015998 / 9899439051 / 9899439053

WorkShopNumber 27917139

Phone Res

Dealer Name OSWAL-AUTO'S

Address A-20;G.T KARNAL ROAD OPP.MODEL TOWN PART II;(HANS CINEMA);AZADPUR INDUSTRIAL AREA;DELHI

City New Delhi

Contact Person Ramesh Jain

Phone-office 47807777( 10 lines), 9891600800, 9212007777, 9311107777, 65155255,27420750 / 27120020

SalesNumber 9212007777 / 9891600800

WorkShopNumber 7838227725

Phone Res

Dealer Name PRINCE AUTOMOBILES

Address M/S PRINCE AUTOMOBILES;9A;AMAR COLONY;MAIN ROHTAK ROAD;NANGLOI;NEW DELHI-110041 (DELHI)

City New Delhi

Contact Person Mr Vinod Kr Gupta

Phone-office 011-25475783, 25962100, 9871994485

SalesNumber 9711993000 / 9711753000 / 25262791

WorkShopNumber 9711773000

Phone Res

Dealer Shop PRINCE AUTOMOBILES - NAJAFGARH

Shop Address 3 Khaira More Dhansa Road Najafgarh Delhi-110043

Shop Contact Person

MR VINOD KR GUPTA

Shop Contact No 011-28014789,9210044200, 8802071200

Shop Email [email protected]

Dealer Shop PRINCE AUTOMOBILES - MIANWALI NAGAR

Shop Address RR-13/1 Mianwali Nagar Peera Garhi Delhi-87

Shop Contact Person

MR VINOD KR GUPTA

Shop Contact No 011-25252791

Shop Email [email protected]

Dealer Name ADARSH YAMAHA

Address 77-78 A;SRI AURBINDO MARG;ADHCHINI

City New Delhi

Contact Person Mr. Rajiv Kumar Kataria

Phone-office 51436067 / 9971970697 / 9999578880

SalesNumber 9212552791-93 / 41681255 / 66

WorkShopNumber 41681255

Phone Res 51436049

Dealer Name SHIVA MOTORS

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Address M/S SHIVA MOTORS;E-11;100 FT ROAD;WEST JYOTI NAGAR (EXT);DELHI - 110094

City New Delhi

Contact Person Mr Praveen Kumar

Phone-office 9990032261/ 011-22131744/ 22591466

SalesNumber 22801744 / 22801746 / 22814938 / 9990032261

WorkShopNumber 22801746

Phone Res

Dealer Name CHANDER AUTO SERVICE

Address 17/4-5 MAIN MARKET YUSUF SARAI

City New Delhi

Contact Person Pravesh Chander

Phone-office 011-46082545/26194688/3445/9810265145

SalesNumber 26194688 / 9810265145 / 9818001150

WorkShopNumber 46082545

Phone Res 6447228

Dealer Name YAMAHA - PRO SERVICE - DELHI

Address YAMAHA - PRO SERVICE DELHI;C/o YAMAHA MOTOR INDIA SALES PVT LTD;B-1/F-8;MOHAN CO-OPERATIVE INDL. ESTATE;MASPAR HOUSE;MATHURA ROAD;NEW DELHI - 110044

City New Delhi

Contact Person Mr Raminder Singh

Phone-office 9540079107

SalesNumber -

WorkShopNumber -

Phone Res 9810579107

Dealer Name SETCO

AddressMain Shop: M/s SETCO;1/13;WEST PATEL NAGAR;OPP METRO PILLAR NO 201;NEW DELHI - 110008;DELHI.;Branch 1: A-2 Ganesh Nagar ( Pandav Nagar ) Main Road;Opposite Mother Dairy;New Delhi-110092 ;Phone: 011 - 646 444 02

City New Delhi

Contact Person Mr Sandeep Dhingra /mr Varun Mahindra / Mr Sukh Sagar Dhingra

Phone-office 011-45539998 / 9810225685 / 01164644401 - 02

SalesNumber 45539998 / 9810225685 / 64644401 - 02

WorkShopNumber 64644400

Phone Res

Dealer Shop SETCO

Shop Address A-2 Ganesh Nagar, Main Road, Opposite Mother Dairy

Shop Contact Person

Mr Varun Dhingra

Shop Contact No 011 - 646 444 02

Shop Email

Dealer Name PRIME AUTOMATION

Address M/S PRIME AUTOMATION;C-42;MAIN ROAD;EAST KRISHNA NAGAR;EAST DELHI;NEW DELHI - 110051;DELHI

City New Delhi

Contact Person Mr Arun Goel

Phone-office 011-43108835,36,37, 09971802095, 09810035970, 22094645, 22094647 & 22094648

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SalesNumber 09810035970, 22094645, 22094647 & 22094648

WorkShopNumber 22097890 / 22094645, 22094647 / 48

Phone Res

Dealer Name ZOOM ROADYS

Address M/S ZOOM ROADYS;RZ-F-16;MAHAVIR ENCLAVE;NEAR MAHAVIR NAGAR;PALAM DABRI ROAD;DWARKA. NEW DELHI – 110045;DELHI

City New Delhi

Contact Person Mr. Virender Arora / Mr Umesh Bajaj

Phone-office 09810099299,9910038877, 011-45700112,113,114,116,121,122

SalesNumber 09810099299 / 9910038877 / 45700111 - 112 - 116

WorkShopNumber 45700122

Phone Res

Dealer Name CARLTON MOTORS PVT. LTD.

Address 1282-86 KASHMERE GATE BARA BAZAR

City New Delhi

Contact Person Vinod Nagpal

Phone-office 23917046 / 23987340

SalesNumber 23917046 / 23987340

WorkShopNumber 23934383

Phone Res 7435138

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PROMOTION

o safety awareness promotional activities

YAMAHA EXTENDS ITS SAFETY AWARENESS PROMOTIONAL ACTIVITIES THROUGHOUT ITS BUSINESS TERRITORIES.

At Yamaha, we believe that business extends to providing our customers with the knowledge on how to use

our products safely for as long as possible. Below we have listed our focal points:1. Motorcycle riding academies by ex-racing riders to be held for police forces that employ motorcycles

2. Maintenance courses and safe-riding courses to be held for governmental and international organizations

3. Safe-riding seminars to nurture instructors to be held amongst distributor staff to enable our distributors to hold YRA sessions.

4. Other necessary educational activities to be held to ensure that the market experiences healthy growth

Such safety awareness promotional activities are rated highly amongst the local community, and this is one

of the reasons why so many people choose Yamaha – not only because of our products themselves, but

also due to the integrated services that we provide along with them.

Promotional Strategy of the Firm

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Newspaper Television

Magazines

Window Display

Banner

Posters

Hoardings

Leaf lets

Pamphlets

Events

Exhibitions

Fairs

Free Service

Major Promotional Tools used by Dealer’s

Price Discount Free Goods

Free Accessories

Dealer’s Contest

Co-Operating Advertising

Bonus to Sales force89

Sales Contest

Major Promotional Tools used by Showrooms Price Discount

Free Goods

Free Accessories

Lucky Draw

Free Insurance\

0% Finance Scheme

Road shows

Camps

Paper ads

Pamphlets

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Top of Form

TVS Motor Company is the third largest two-wheeler manufacturer in India and one among the top ten in the world, with annual turnover of more than USD 1 billion in 2008-2009, and is the flagship company of the USD 4 billion TVS Group.

TVS Motor Company, the third largest two wheeler manufacturer in India is a part of USD 4.00 Billion TVS Group and is engaged in the business of two wheelers, automobile component manufacturing and retailing of various brands in India. The company manufacturers an entire range of two-wheelers including motorcycles, scooters and mopeds, offering a complete portfolio from the entry level right up to the premium segment. The company also has product offerings for the three-wheeler industry.

TVS Motor Company has international presence in more than 50 countries in Asian, African and Latin American Continents and will enter more international markets during the course of the year. In India, the company functions through a strong sales and service network consisting over 490 authorised main dealerships, over 1800 authorised service centers and other certified service points

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Company Flashback

TVS Motor Company Limited is the flagship company of TVS Group, the USD 2.2 billion group. The Group is the third largest two-wheeler manufacturer in India and globally among the top ten, with an annual turnover of over USD 650 million.

Currently, the group has more than 30 companies and employs over 40,000 people worldwide. With steady growth, expansion and diversification, it commands a strong presence in the manufacturing of two-wheelers, auto components and computer peripherals. They also have vibrant businesses in the distribution of heavy commercial vehicles (HCV) passenger cars, finance and insurance.

Product and Services:

The product portfolio of the company’s motorcycle segment comprises of the TVS Star, TVS Flame and TVS Apache series, while scooters include the latest addition, TVS Scooty Streak, TVS Scooty Pep series and TVS Scooty TeenZ Eelctric. Mopeds, namely the XL Super series, complete the segment , the company this having a product offering in each segment of the motorcycle industry. TVS Motor Company has also entered the three-wheeler market with the TVS King, India’s first two stroke 200 cc autorickshaw that will come with an electric start, launched in Petrol, LPG and CNG versions. TVS Motor Company has manufacturing plants that conform to world-class quality standards at Hosur (near Bangalore), Mysore & Himachal Pradesh. As part of its global operations, TVS Motor Company has setup a manufacturing facility in Indonesia, which caters specifically to Indonesian and other ASEAN markets.

Other Information:

The company is committed to achieving total customer satisfaction through excellence in Total Quality Management (TQM) and continuously strives to give the customer best value for money, across all its products. The Deming Award from JUSE, which the company won, is proof of its commitment to achieve total customer satisfaction through excellence in Total Quality Management. The company’s high quality R&D talent pool, comprising of over 400 engineers, employed in new product development and advanced engineering, is backed by one of the most modern computer aided labs.

Leading from the front, the CMD, Mr.Venu Srinivasan, has won many laurels for the company. The JRD Tata Corporate, The Star of Asia award by Business Week, The Jamsheji TATA Lifetime Quality Achievement Award, Emerging Corporate Giant - Times & Harvard Business School Association

Vision92

Our vision is the creation of an India which is a global destination for innovative product development and thought leaders in integrated product and process development with a focus on improving the quality of life, including that of the poorest of the market segments at the bottom of the pyramid.

Mission

Our mission is to improve the capabilities of people engaged in the design and development of new products and services, to encourage innovation in product development and effective management of the product development processes.

A bike for anyone

TVS Motor currently manufactures a wide range of two-wheelers from mopeds to racing inspired motorcycles. Motorcycles (Apache RTR 180, Flame DS 125, Flame, TVS Jive, StaR City, Sports) Variomatic Scooters (TVS Wego, Scooty Streak, Scooty Pep+, Scooty Teenz) Mopeds (TVS XL Super, TVS XL Heavy Duty)

Penchant for Quality

The company has 4 plants - located at Hosur and Mysore in South India, in Himachal Pradesh, North India and one at Indonesia. The company has a production capacity of 2.5 million units a year.  Innovation at the helm

TVS Motor's strength lies in design and development of new products - the latest launch of 7 products on the same day seen as a first in automotive history. We at TVS deliver total customer satisfaction by anticipating customer need and presenting quality vehicles at the right time and at the right price. The customer and his ever changing need is our continuous source of inspiration.    15 million smiles on the Road

TVS has always stood for innovative, easy to handle, environment friendly products, backed by reliable customer service.

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No wonder, then, that our 15 million customers on the road have a reason to smile.  

TVS Motor Company Limited, part of the TVS Group, is one of India's leading two-wheeler

manufacturers. With a turnover of over Rs.1800 crores, the Company manufactures a wide range of

motorcycles, scooters, mopeds and scooterettes. Little wonder, it boasts of more than 5 million

happy customers.

It has a strong sales and service network of 430 Authorized Dealerships, 1018 Authorized Service

Centers and over 864 Certified Service Points, TVS is growing from strength to strength.

TVS’s heavy reliance on few models like ‘star’, ‘apache’ and ‘Scooty pep’ for growth and absence

of models in the entry level segment would mean a slower growth in its market share in the

medium-term.

The apache RTR and Scooty Pep both had been designed to set new standards in style and performance as also convenience.

TVS Motor Company Limited manufactures and sells two-wheelers in India. Its products include motorcycles, scooters, and mopeds. The company markets its products under the TVS Apache RTR, TVS XL Super, TVS XL Super HD, TVS Fiero F2, TVS Fiero FX, TVS Scooty PEP PLUS, TVS Scooty Teenz, TVS Victor EDGE, TVS Victor GLX, TVS Victor GX, StaR Sport, TVS Star, and TVS Star City names

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PRODUCT & PRICEThe TVS Bike is built on a green initiative and the manufacturer feels that by being responsible today, there is a promise for a better tomorrow. Fuel economical vehicles are a top priority for TVS Bikes in India and the quality is checked and rechecked to perfection. TVS Bike is also at the heart of Eco-dynamism with fuel efficiency as the top priority.

The TVS Bike is the perfect example of how technology features are aimed at providing value to customer. Matching features and offering enticing prices is a top priority for the TVS Bike manufacturer. TVS bike prices are therefore the best in the category and despite the low pricing, the quality is not tampered with. Unmatched quality, great mileage and enticing discounts make the TVS Bikes in India a great buy.

Bikes from Tvs :

TVS Star TVS Flame TVS Apache TVS Scooty

TVS Star 

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TVS Star City (99.7 cc)

The unique selling proposition of Star City is its feather-like weight. So be very confident, that once you have it by your side, like a swashbuckling lover you can easily sweep your female off her feet.

TVS Star city Price: Rs. 40,000/-

Engine: Type :4 Stroke Displacement :109.7 cc Max.Power :6.1KW @ 7500 rpm Max.Torque :8.1 Nm @ 5000 rpm Bore x Stroke:53.5mm x 48.8mm Mileage :70km/ltr Brakes Front : 130 mm Dia Rear : 110 mm Dia Dimensions: Length(mm): 1975 width(mm): 700 Height(mm):1060 Saddle height:790 Ground clearance(mm):165 Wheelbase(mm):1240 Kerb weight(kg):95 Suspension Front : Telescopic Oil damped Rear : 2 Step adjustable hydraulic shocks

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TVS Star Sport (99.7 cc)TVS Sport from the house of Motors Company is a stylish, compact and affordable 100 cc motorcycle. Targeted at discerning urban motorcycle lovers, Sport offers sleek contours and compact style. 

TVS Sport Price in India: Rs. 40,000/-

Engine: Type :4 Stroke Displacement :99.7 cc Max.Power :5.50KW @ 7500 rpm Max.Torque :7.5 Nm @ 5000 rpm Bore x Stroke:51.0mm x 48.8mm Mileage :70km/ltr Brakes Front : 110 mm Dia Rear : 110 mm Dia Dimensions: Length(mm): 1975 width(mm): 700 Height(mm):1060 Saddle height:790 Ground clearance(mm):165 Wheelbase(mm):1250 Kerb weight(kg):95 Suspension Front : Telescopic hydraulic fork(110mm stroke) Rear : with 5 stage adjustable shockers(79mm stroke)

TVS Flame 

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TVS Flame (Self Start)

TVS Flame is now available in your town, and its time to literally set the streets on fire. With its sleek looks, dual tone colour combination and the latest VTi four-stroke engine technology, it is sure to stir a lot of enthusiasm and excitement among the young and the hep crowds

TVS Flame DS 125 Price: Rs. 47,500/-

Engine: Type :CCVTi,3 Valve with Dual Spring plug Displacement :124.8 cc Max.Power :7.7 KW[10.3 BHP]@ 7500 RPM Max.Torque :10 Nm @ 6000 RPM Gear Box :4 Gear constant mesh Bore X stroke,mm:54.5 x 53.5 Mileage :60km/ltr Brakes Front :240 mm petal disc Rear : 130 Drum dia Dimensions: Length(mm): 2030 width(mm): 760 Height(mm):1070 Saddle height:790 Ground clearance(mm):165 Wheelbase(mm):1320 Kerb weight(kg):123 Suspension: Front : Telescopic oil damped Rear : 5 step adjustable hydraulic

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TVS Apache 

TVS Apache RTR 160 (Self Start) (160 cc)

Best-in-class, be it field of power pick-up, performance, reliability, mileage or style, the variant is attracting the attention of youth for its design upgrades on levers, pedals, grips, bar-end dampers, lights, dash.

TVS Apache RTR 160 Price in India: Rs. 59,900/-

Engine: Type :4-stroke Displacement :159.7 cc Max.Power :11.19 KW[15.2BHP]@ 8500 RPM Max.Torque :13.1 Nm @ 6000 RPM Mileage : can deliver 45-50km/ltr in city Brakes Front :270 mm petal disc Rear : 130 mm Drum Dimensions: Length(mm): 2020 width(mm): 730 Height(mm):1050 Saddle height:790 Ground clearance(mm):180 Wheelbase(mm):1300 Kerb weight(kg):136

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Suspension: Front : Telescopic Fork, 105 mm Rear : Stroke mono tube inverted gas filed shox with spring aid

TVS Apache RTR 180 Price: Rs. 66,000/-

Engine: Type :4-stroke Displacement :177.4 cc Max.Power :12.52 KW[17BHP]@ 8500 RPM Max.Torque :15.5 Nm @ 6500 RPM Mileage : can deliver 35-40km/ltr in city and 45-50km/ltr on the highway Brakes: Front :270 mm petal disc Rear : 200 mm Petal disc Dimensions: Length(mm): 2085 width(mm): 730 Height(mm):1100 Saddle height:790 Ground clearance(mm):180 Wheelbase(mm):1326 Kerb weight(kg):137 Suspension Front : Telescopic Fork, 105 mm Rear : Stroke mono tube inverted gas filed shox with spring aid

TVS Scooty 

TVS Scooty Pep+ (87.8 cc)

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The quintessential queen of her segment, the spirited, sporty TVS Scooty Pep Plus is light in weight, and has other amazing features like auto choke, power economy mode, mobile charger socket, and many other features. No wonder, the count of females fans keeps growing.

TVS JIVE 

TVS JIVE (109.7 cc)

TVS Jive Bike features 110cc engine with innovative T-Matic technology and automatic clutch which makes it very easy to drive in congested roads.

TVS Jive mileage is around 60 km/Litre on Petrol. It also offers anti-stall mechanism which makes smooth riding at lower speeds in high gears and without the engine shutting off.

TVS Jive Price: Rs. 41,000/-

Engine: Type :4 Stroke, single cylinder, Air cooled Displacement :109.7 cc Max.Power :6.18KW (8.4 Bhp) @ 7500 rpm Max.Torque :8.3 Nm @ 5500 rpm Ignition digital IDI Mileage :60km/ltr Brakes Front : 130 Drum Rear : 110 Drum Dimensions: Length(mm): 1975 width(mm): 700 Height(mm):1060 Saddle height:780 Ground clearance(mm):165 Wheelbase(mm):1260

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Kerb weight(kg):105 Suspension Front : Inline Telescopic Suspension Rear : Hydraulic Twin Shock Absorber

PLACEStrong dealer network, increasing geographical presence and flurry of new product launches to aid volume growth TVS which was earlier thought of as a regional player (on account of its concentration in south India) has rapidly established a national footprint by aggressively expanding its dealer network in the north Indian markets. Currently North India accounts for 44% if its total network of 650 dealers. This dealer network (aptly supported by more than 2000 sales and service points) is on par with that of its peers Hero Motors and Bajaj Auto. Having established a Pan India presence, we expect this network to substantially aid TVS to ramp up volumes in the long term

Dealers in Delhi

Dealer : CPL TVSAddress : S-4, Okhala Ind Area, Phase - 2 

Delhi South 110020Delhi  

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Phone : 011 - 41036001 41036002Email ID :

[email protected]

Dealer : DYNAMIC TVSAddress : A/15, Rajapuri, Main Nazafgarh Road Opp -

Sector 5 Delhi South 110058Delhi

Phone : 011 - 45500113 9811049505Email ID : [email protected]

Dealer : CPL TVS

Address : Khasra No -207, Mahabir Dharam Kanta Near Kondli Mod Delhi South 110022Delhi

Phone : 011 - 8447737151 8447737151

Email ID : [email protected]

Dealer : TANYA TVS

Address : A-166, Main Devoli Road,khanpur Delhi South 110062Delhi

Phone : 011 - 64687054 29912363

Email ID : [email protected]

Dealer : AK TVS

Address : B-24, Swarn Cinema Road Kanti Nagar Delhi East 110051Delhi

Phone : 011 - 22099082 22099083

Email ID :

[email protected]

Dealer : BINSAR TVS

Address : 954 E, 100 Foot Road Babarpur Ext. Shahdra 

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Delhi East 110032Delhi

Phone : 011 - 22831100 22831400

Email ID :

[email protected]

Dealer : GK TVSAddress :

S 526, School Block, Shakarpur,vikar Marg Delhi East 110092Delhi

Phone : 011 - 22481631 22481633Email ID :

[email protected]

Dealer :J R TVS

Address : Sector 4, Rk Puram, Main Markit Delhi North 110022Delhi

Phone : 011 - 26170055 26170033

Email ID :

[email protected]

Dealer :KK TVS

Address : A-1, Adhyapak Nagar, Najafgarh Road,nangloi Delhi North 110041Delhi

Phone : 011 - 25945334 9811084504

Email ID :

[email protected]

Dealer : MCR TVSAddress : C 568, Outer Ring Road,

Saraswathi Vihar Delhi North 110088Delhi

Phone : 011 - 27035066 27034954Email ID :

[email protected]

Dealer :OM TVS104

Address :

A-5, Molarband Extn., Jaitpur Road, Badarpur Delhi North 110044Delhi

Phone : 011 - 64515555 65704444Email ID :

[email protected]

Dealer :RAJPOOT TVSAddress :

A-3 G T,karnal Road,adarsh Nagar Azadpur Delhi North 110003Delhi

Phone : 011 - 27682137 27682137Email ID :

[email protected]

Dealer : BBB TVSAddress : 757, Faiz Road,karol Bagh 

Delhi West 110005Delhi

Phone : 011 - 23511362 23614499Email ID :

[email protected]

Dealer : SK TVSAddress :

4a/13, Tilak Nagr Near Flyover Delhi West 110018Delhi

Phone : 011 - 25999061 25999062Email ID :

[email protected]

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. Honda Motor Co., Ltd. (Honda) develops, produces and manufactures a variety of motor products,

ranging from small general-purpose engines and scooters to specialty sports cars. Its business

segments are the motorcycle business, automobile business, financial services business, and power

product and other businesses. Honda produces a range of motorcycles, ranging from the 50 cubic

centimeters class to the 1,800 cubic centimeters class in cylinder displacement. The Company’s

automobiles use gasoline engines of three, four or six cylinder, diesel engines and gasoline-electric

hybrid systems. Honda also offers alternative fuel-powered vehicles, such as natural gas, ethanol

and fuel cell vehicles. Honda offers a variety of financial services to its customers and dealers

through finance subsidiaries. Honda manufactures a variety of power products, including tillers,

portable generators, general-purpose engines and grass cutters. Honda conducts its operations in

Japan and worldwide.

Honda Motor Co., Ltd. operates under the basic principles of "Respect for the Individual" and "The

Three Joys" — commonly expressed as The Joy of Buying, The Joy of Selling and The Joy of

Creating. "Respect for the Individual" reflects our desire to respect the unique character and ability

of each individual person, trusting each other as equal partners in order to do our best in every

situation. Based on this, "The Three Joys" expresses our belief and desire that each person working

in, or coming into contact with our company, directly or through or products, should share a sense

of joy through that experience. In line with these basic principles, since its establishment in 1948,

Honda has remained on the leading edge by creating new value and providing products of the

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highest quality at a reasonable price, for worldwide customer satisfaction. In addition, the Company

has conducted its activities with a commitment to protecting the environment and enhancing safety

in a mobile society.

The Company has grown to become the world's largest motorcycle manufacturer and one of the

leading automakers. With a global network of 492* subsidiaries and affiliates accounted for under

the equity method, Honda develops, manufactures and markets a wide variety of products, ranging

from small general-purpose engines and scooters to specialty sports cars, to earn the Company an

outstanding reputation from customers worldwide.

PRODUCT

HONDA BIKES AND SCOOTERS

Honda Bikes India, in order to differentiate them from Hero Honda products are going high on innovative technology. Honda bikes and Honda scooters today are sure to provide you with something different from the average two-wheeler on the road. Honda bikes needs to do that to compete against its own collaboration, Hero Honda, and build its separate market share. So right now, Honda consumers have everything going for them.

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Honda's bikes in India have fuel injection technology which is designed to realize ideal combustion, which results in delivering maximum power output, greatly improved fuel efficiency and yet be environment-friendly. Honda Bikes India have been well received in the market and have created new benchmarks in their respective categories.

Bikes from Honda :

Honda Shine Honda Unicorn Honda Eterno Honda Dio Honda Activa Honda CBR Honda Stunner Honda Aviator Honda Dazzler

Honda Shine 

The Honda Shine is a companion that understands & fulfills the rider’s need to do more in life

by delivering superior performance that is nothing short of a dream come true. Honda Shine is

powered by a newly developed 125cc ’Optimax’ engine, which maintains Optimum input for

maximum output and incorporates cutting edge technologies to deliver best balance of

mileage and pickup.

HONDA SHINE FEATURES AND SPECIFICATIONS :VEHICLE SUMMARY

Name: CB Shine

Top Speed: 140kph

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Fuel Consumption: City 58.00

Fuel Consumption: Highway 73.00

ENGINE SPECIFICATIONS

Displacement: 124.6cc

Engine: 124.7cc, 4-Stroke

Maximum Power: 10.3 Bhp @ 7500 rpm

Maximum Torque: 10.9 Nm @ 5500 rpm

Gears: 4 Speed

0 to 60: 5.30 sec.

DIMENSIONS

Length: 2015.00 mm

Width: 730.00 mm

Height: 1070.00 mm

OTHER SPECIFICATIONS

Weight: 122.00 kg

Ground Clearance: 175.00 mm

Fuel Tank: 11.00 ltrs

Wheelbase: 1265.00 mm

Honda CB Twister 

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Honda India has launched the much talked about new 110cc bike – The “CB Twister”. Previously it was expected to be launched at the Auto Expo 2010. CB Twister has been launched with basic model which features kick start and drum brakes. After doing a twist with its last launch – the 110 cc Twister.

HONDA CB TWISTER FEATURES AND SPECIFICATIONS

:VEHICLE SUMMARY

Name: CB Twister

Type: Commuter

Fuel Consumption:

City 55.00

Fuel Consumption: Highway 70.00

ENGINE SPECIFICATIONS

Displacement: 109cc

Engine: 109cc, 4-Stroke

Maximum Power: 9 Bhp @ 8000 rpm

Maximum Torque: 9 Nm @ 6000 rpm

Gears: 4 Manual

Chassis Type: Advance Design Diamond, twin pipe type

Cooling Type: Air Cooling

DIMENSIONS

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Length: 1972.00 mm

Width: 742.00 mm

Height: 1075.00 mm

OTHER SPECIFICATIONS

Weight: 108.00 kg

Ground Clearance: 180.00 mm

Fuel Tank: 8.00 ltrs

Wheelbase: 1262.00 mm

Electrical System: Battery – 12 V:5 AH

Headlamp: Halogen 12V 35/35 W

Battery Type: Maintainance Free

Battery Voltage: 12V

Battery Capacity: 3 AH

Wheel Type: Alloys

Wheel Size: 70/100 -17 – 80/100 -17 mm

Tubeless: YES

Honda Unicorn

 Unicorn is powered with Honda 4-stroke, 150cc engine and incorporates many cutting-edge

technologies developed by Honda’s global R&D team. It sets new benchmark in the uppper

majority motorcycle segment in India with its swift acceleration, superior mileage, international

styling, riding comfort and convenience. 

HONDA CB UNICORN FEATURES AND

SPECIFICATIONS :VEHICLE SUMMARY

Name: CB Unicorn

Type: Commuter

Top Speed: 101kph

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ENGINE SPECIFICATIONS

Displacement: 149.1cc

Engine: 149.1cc, 4-Stroke

Maximum Power: 13.3 Bhp @ 8000 rpm

Maximum Torque: 12.7 Nm @ 5500 rpm

Gears: 5 Speed

Clutch: -

Bore: 57.3

Stroke: 57.8

Chassis Type: Advanced Design Diamond Frame

Cooling Type: Air Cooling

Carburetor: CV Type

0 to 60: 5.00 sec.

DIMENSIONS

Length: 2095.00 mm

Width: 750.00 mm

Height: 1100.00 mm

OTHER SPECIFICATIONS

Weight: 146.00 kg

Ground Clearance: 179.00 mm

Fuel Tank: 13.00 ltrs

Wheelbase: 1340.00 mm

Headlamp: Halogen (12V – 35W/35W)

Battery Type: 12V – 7 Ah

Battery Capacity: 12V

Horn: Yes

Wheel Type: Black Alloys

Wheel Size: 2.75 x 18″, 3.00 X 18″ mm

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Honda Stunner

 The pemium entry level segment has recently seen new additions like Bajaj Pulsar 135,

Gladiator SS and TVS Flame DS 125. Manufacturers are increasingly turning to the (so called

premium) 125cc segment for profit. With a strategic move by Honda (HMSI) to augment the

12% market share it holds in this segment, the company is like to introduce an all new

motorcycle in125cc segment in addition of its existing 125cc Shine. Honda India has launched

the new upgraded CBF Stunner, which was showcased at the 2010 Auto Expo in New Delhi.

HONDA CBF STUNNER FEATURES AND

SPECIFICATIONS :VEHICLE SUMMARY

Name: CBF Stunner

Type: Commuter

Top Speed: 112kph

Fuel Consumption:

City 52.00

Fuel Consumption:

Highway 65.00

ENGINE SPECIFICATIONS

Displacement: 124.7cc

Engine: 124.7cc. 4-stroke

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Maximum Power: 11 Bhp @ 8000 rpm

Maximum Torque: 11 Nm @ 6500 rpm

Gears: 5 Speed

Clutch: 0

Chassis Type: Advanced Design Diamond Frame

Cooling Type: Air Cooling

0 to 60: 5.20 sec.

DIMENSIONS

Length: 2012.00 mm

Width: 734.00 mm

Height: 1113.00 mm

OTHER SPECIFICATIONS

Weight: 128.00 kg

Ground Clearance: 173.00 mm

Fuel Tank: 10.00 ltrs

Wheelbase: 1271.00 mm

Electrical System: Battery – 12 V:5 AH

Headlamp: Halogen 12V/35W

Wheel Type: Alloys

Wheel Size: 80/100-17 – 100/90-77 mm

Tubeless: Yes

Honda Dio

Honda Dio is stylish aerodynamic, sleek, wedge design body is really compatible with the body mounted multi reflector head light. Light weight of this fibre body does not only look good but also enhances riding comfort and fuel efficiency. Passenger’s comfort is the assurance of its

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specially designed seat with enough leg room and ample space in under seat luggage box for storing helmet, lunch box, spare parts, raincoat etc inside it. Its under seat bag hook is also very effective for holding briefcase or bags.

HONDA DIO FEATURES AND SPECIFICATIONS :VEHICLE SUMMARY

Name: Dio

Type: Scooterette

Top Speed: 78kph

ENGINE SPECIFICATIONS

Displacement: 102cc

Engine: 102cc, 4-stroke

Maximum Power: 7 Bhp @ 7000 rpm

Maximum Torque: 7.80 Nm @ 5500 rpm

Chassis Type: High rigidity Under Bone type

Cooling Type: Air Cooling

DIMENSIONS

Length: 1760.00 mm

Width: 710.00 mm

Height: 1110.00 mm

OTHER SPECIFICATIONS

Weight: 110.00 kg

Ground Clearance: 145.00 mm

Fuel Tank: 6.00 ltrs

Wheelbase: 1235.00 mm

Electrical System: Yes

Headlamp: Yes

Battery Type: 12V, 5Ah

Horn: Yes

Honda Activa

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Honda Activa is very popular bike comes with very outstanding features at affordable

price. Honda Activa have new 110C engine offers 15% extra mileage, 18 litre storage capacity.

This was the first scooter launched in India by the company which is equipped with CLIC

mechanism. This engine generates maximum power of 8bhp at 7500 rpm and 0.9 kgm of

torque at 5500 rpm.In Honda Activa, upgraded features sort out problems of the users.

HONDA ACTIVA FEATURES AND SPECIFICATIONS : Puncture Resistant Tuff-up tub

Lift entire rear body for easy maintenance

Fuel Capacity: 6 Litre

Fule tupe: Petrol

EngineType: Single Cylinder AirCooled OHC

Displacement: 102CC

Compression Ration: 9:0:1

Maximum power: 7.0@7000 BHP@RPM

Maximum Torque: 7.85@5500Nm @rpm

Cylinder Bore: 50 mm

Stoke 52mm

Ignition: CDI

Self Start Kick Start

Brakes : Front Drum, 130 mm Dia, Rear Drum, 130 mm Dia

Honda Eterno

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Any Honda Scooter is a great product to covet and own. The Honda Eterno price in India is

reasonable and the Scooter surely appeals to all youngsters as a personal choice and as

an ideal city commute. The Eterno Scooter has a neat look along with a great rev-up and

acceleration.Honda Eterno has revolutionized the concept of scooters in its segment. Honda

Eterno has everything that can ever be expected from a scooter.

HONDA ETERNO FEATURES AND SPECIFICATIONS : Name: Eterno

Type: Scooter

Top Speed: 85kph

Displacement: 147.7cc

Engine: 147.7cc

Maximum Power: 8.3ps@6000rpm

Maximum Torque: 10.60nm@4000rpm

Gears: 4 Speed

Clutch: Wet Multiplate

Cooling Type: Air Cooling

Length: 1810.00 mm

Width: 716.00 mm

Height: 1132.00 mm

Weight: 139.00 kg

Ground Clearance: 161.00 mm

Fuel Tank: 4.50 ltrs

Wheelbase: 1247.00 mm

Electrical System: 12V

Headlamp: 35/ 35 W

Wheel Size: DRUM, 130 mm DIA mm

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Colors: Black, Silver Beige Metallic, Plasma Silver Metallic, Geny Grey Metallic

Honda CBR 250

Honda CBR250R is latest sports bike from Honda with sporty aerodynamic design, 250cc

powerful engineand option for ABS system for extra safety @ attractive price in India.It

comes with very unique features and affordable price. Honda CBR 250R is featuring with 250cc

powerful engine, ABS system,sporty design, brake front and rear with hydraulic disk.

HONDA CBR250R FEATURES AND SPECIFICATIONS : Available in two variants Standard and with Anti-braking system

Comfortable riding position and excellent handling performance

Slim and compact single-cylinder engine to minimize the front projection

Y-shaped headlight offers wide spread and high visibility

Special silencer with an irregular pentagonal section

Light 5-spoke aluminum-cast wheels with a simple H-shaped section

HONDA CBR250R SPORTS BIKE TECHNICAL

SPECIFICATION: 249cc Liquid Cooled 4 Stroke DOHC SIngle Cylinder Engine

Programmed fuel injection system (PGM-FI)

Displacement: 249 cm3

Bore × Stroke: 76.0 × 55.0mm

Compression ratio: 10.7

Self-starter118

Ignition type: Full-transistor battery ignition

Clutch type: Wet multi-plate with coil springs

Transmission: Constant mesh 6-speed return

Tire size Front: 110/70-17M/C and Rear: 140/70-17M/C

Brake Front and Rear: Hydraulic disk

Suspension Front: Telescopic and Rear: Swing arm (Pro-link suspension system)

Minimum turning radius: 2.5m

Fuel tank capacity: 13 Litres

Length: 2035mm

Width: 720mm

Height: 1125mm

Wheelbase: 1370mm

Ground clearance: 145mm

Seat height: 780mm

Curb weight: 161 Kg (STD) and 165 Kg (ABS)

Honda CBR 125

The existing CBR125R is an enormously popular motorcycle, one that has schooled a

generation of riders. But while its small size is a tremendous asset in many instances,

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guaranteeing easy handling, a low weight and the ability to slice through urban traffic, the

demand has emerged for a 125cc machine that is in every way a full-sized performance bike.

HONDA CBR 125R FEATURES AND SPECIFICATIONS :VEHICLE SUMMARY

Name: CBR125R

Type: Sports

ENGINE SPECIFICATIONS

Displacement: 124.7cc

Engine: 124.7cc, 4-stroke

Maximum Power: 13.14 Bhp @ 10000 rpm

Maximum Torque: 10.41 Nm @ 8000 rpm

Gears: 6 Manual

Clutch: Wet, multiplate with coil springs

Bore: 58

Stroke: 47.2

No. of Cylinders: 1

Valve Per Cylinder: 2

Chassis Type: Pentagonal; steel twin-spar

Cooling Type: Liquid Cooling

Carburetor: PGM-FI electronic fuel injection

DIMENSIONS

Length: 1946.00 mm

Width: 704.00 mm

Height: 1089.00 mm

OTHER SPECIFICATIONS

Weight: 136.90 kg

Ground Clearance: 185.00 mm

Fuel Tank: 13.00 ltrs

Wheelbase: 1313.00 mm

Headlamp: 55W x 1 (low)

Horn: Dual

Wheel Type: Alloys

Wheel Size: 100/80-17M/C – 130/70-17M/C mm

Tubeless: YES

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Honda CBR 150

onda CBR150R looks very promising and many prospective buyers were waiting for this 150cc

bike from last 2 years. If Honda CBR150R is launched then it is going to compete head on with

Karizma ZMR & R15 if Honda India keeps the price of CBR150R around 1.2 lakh rupees. Honda

has launched the 2012 model of the CBR150R in Thailand and the design of new bike seems to

be inspired from the Honda’s VFR series which gives look of a big engined bike

HONDA CBR 150R FEATURES AND SPECIFICATIONS :VEHICLE SUMMARY

Name: CBR150R

Type: Sports

ENGINE SPECIFICATIONS

Displacement: 149.4cc

Engine: 149.4cc, 4-stroke

Maximum Power: 19.5 Bhp @ 10500 rpm

Maximum Torque: 17 Nm @ 8500 rpm

Gears: 6 Manual

Clutch: Wet Multi Plate

Bore: 63.5

Stroke: 47.2

No. of Cylinders: 1

Valve Per Cylinder: 4

Chassis Type: Twin Tube Diamond

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Cooling Type: Liquid Cooling

DIMENSIONS

Length: 1977.00 mm

Width: 695.00 mm

Height: 1130.00 mm

OTHER SPECIFICATIONS

Weight: 138.00 kg

Ground Clearance: 185.00 mm

Fuel Tank: 13.10 ltrs

Wheelbase: 1310.00 mm

Headlamp: Halogen

Battery Type: Maintainance Free

Battery Voltage: 12V

Battery Capacity: 5 Ah

Horn: Dual

Wheel Type: Alloys

Wheel Size: 100/80-17 – 130/70-17 mm

Tubeless: Yes

Honda Aviator

Honda India has launched New Aviator 110 to compete with the likes of recently launched

Mahindra Rodeo & Mahindra Duro. When Honda launched the New Activa with a 109cc engine, it was

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obvious that they would soon launch the Aviator with same 109cc engine. The 109cc engine is super

refined, has absolutely no transmission judder and is also a tad more fuel efficient.

HONDA AVIATOR FEATURES AND SPECIFICATIONS :VEHICLE SUMMARY

Name: Aviator

Type: Scooterette

ENGINE SPECIFICATIONS

Displacement: 109cc

Engine: 109cc, 4-stroke

Maximum Power: 8 Bhp @ 8000 rpm

Maximum Torque: 9 Nm @ 5500 rpm

Gears: Automatic

Clutch: 0

No. of Cylinders: 1

Chassis Type: High Rigidiry Under-bone type

Cooling Type: Air Cooling

DIMENSIONS

Length: 1802.00 mm

Width: 697.00 mm

Height: 1162.00 mm

OTHER SPECIFICATIONS

Weight: 102.30 kg

Ground Clearance: 145.00 mm

Fuel Tank: 6.00 ltrs

Wheelbase: 1256.00 mm

Headlamp: Multi Focal 35W Halogen

Battery Type: Maintainance Free

Battery Voltage: 12V

Battery Capacity: 3Ah

Wheel Type: Alloys

Wheel Size: 90/90-12 – 90/90-10 mm

Tubeless: Yes

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PRICE

Honda CBR 250R Price in India: Rs. 1,43,000/-

Honda CB Unicorn Dazzler Price: Rs. 64,121/-

Honda CBF Stunner PGM-FI Price: Rs. 65,845/-

Honda CB Unicorn Price: Rs. 61,369/-

Honda CBF Stunner Price in India: Rs. 51,452/-

Honda CB Shine Price: Rs. 45,441/-

Honda CB Twister Price: Rs. 43,907/-

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LIMITATIONS

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LIMITATION

Budget and finance are always been constraints in doing any project.

Less involvement of respondent was also a limitation of our research.

Respondents gave incomplete and incorrect answers.

Geographical area was very small for any conclusion.

Sample is collected from a limited part of whole country that is not much enough for

satisfy results.

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SUGGESTION

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SUGGESTIONS

These are the following suggestions which are based on my discussion with the respondent doing

the survey-

For sales promotion gifts should be given for the users.

More schemes like “Seasonal Schemes” should be given to the retailers.

Margin should be increased because competitors are giving more margins to retailers.

New look should be introduced time to time.

Most of the youth like 150 cc bike so company should take care for this segment.

Splendor is most trusted bike of Hero Honda and giving a tough challenge to Bajaj.

Customer considers quality as their first preference, so the company should give more stress

on product looks & features.

The Company should check the availability of service center for after-sales service.

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BIBLIOGRAPHY

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BIBLIOGRAPHY

In this project while finalizing and for analyzing quality problem in detail the following books,

magazines and websites have been referred.

BOOKS CONSULTED -

Kotler Philip – Marketing Management ( Pearson Education 12th Edition )

Beri – Business Statics ( Tata Mc Graw Hill 2nd Edition)

Newspapers -

Hindustan times

Times of India

The Hindu

Financial Express

Economics times

Websites

1 www.heromotocorp.com

2 www.honda2wheelersindia.com

3 www.bajajauto.com

4 www.tvsmotor.in

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5 www.yamaha-motor-india.com

6 www.google.com

7 www.indiainfoline.com

8 www.automobile.com

9 www.infibeam.com

10 www.wikipedia.org

Showrooms

ADARSH YamahaA-10, Devli RD, Khanpur, Delhi – 110062+(91)-(11)-65578802

TANYA TVSA-166 Main Deoli Road, KhanpurDelhi-110062ph.: 011-64687054,29912363

HERO MOTOCORPMALVA MOTORS PVT. LIMITED27 Pili Kothi, MC Road Khanpur,Delhi-110062Ph.: 011- 29963628,7

AMBEY BAJAJA-14, Khanpur Extn. Devli Road, New Delhi - 110062Phone : 011-41909090, 9910380635

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