MLB (major league baseball) mobile presentation

Major League Baseball

America’s Past Time

MLB Goes Mobile

iPad Disrupts MLB Distribution

MLB and iPad Market

iPad Enhances User Experience

BAM Pricing

MLB Goes Mobile

iPad Disrupts MLB Distribution

MLB and iPad Market

iPad Enhances User Experience

BAM Pricing

10M+ 5-10M

1-3M3-5M

Media Stakeholders

Media Stakeholders

Revenue = $500M annually

Private Equity Throws A Billion Dollars At MLB.Com, Gets Stonewalled

BAM

BAM is a STAR

MLB Goes Mobile

iPad Disrupts MLB Distribution

MLB and iPad Market

iPad Enhances User Experience

BAM Pricing

#2 App of All Time

Market & Segmentation

MLB Goes Mobile

iPad Disrupts MLB Distribution

MLB and iPad Market

iPad Enhances User Experience

BAM Pricing

• Interactive

• Enhanced

• Mobile

“On-Base” Content

“On-Base” Interacts

“On-Base”: More than “At-Bat”

Not just “At-Bat”,Fans are now “On-Base”

“On-Base”: More than “At-Bat”

“On-Base” on the Move

“On-Base” on the Move

MLB Goes Mobile

iPad Disrupts MLB Distribution

MLB and iPad Market

iPad Enhances User Experience

BAM Pricing

“On-Base” Pricing

• Same price for MLB.TV ($100, $120)

• Charge $19.95 a month / $49.95 season for the In-market streaming

• Charge $14.99 for “At-Bat” on the iPhone

“On-Base” Pricing

“On-Base” Pricing

• Charge $19.99 for the iPad App for the 1st year

• Charge $29.99 for the Bundle of “On-Base” and “At-Bat”

• $1.99 A-la-carte games for non-MLB.TV and non-in-market game subscribers

“On-Base” Pricing

Consumers Demand Convenience