MKTG&COMMUNICATION activities

#radicigroup

PERFORMANCE

PLASTICS

MKTG&COMMUNICATION ACTIVITIES

#radicigroup

RELATIONS TO OTHER OFFICES

M K T G & C O M M U N I C A T I O N

&

STAKEHOLDERS

STAKEHOLDERSSALES

MKTG&TECHNICAL ASSISTANCE

PERFORMANCE PLASTICS STAFF worldwide

INPUT FROM

RadiciGroup | Performance Plastics

B U

P E R F O R M A N C E

P L A S T I C SC O R P O R A T E

OUTPUT TO

#radicigroup

FAIRS & EVENTS

ADVERTISING CAMPAIGNS (ONLINE AND PRINTED

SPECIALIZED MAGAZINES)

PROMOTIONAL MATERIAL

SPONSORSHIPS

MARKET STUDIES AND REPORTS ACQUISITION

MKTG&COMMUNICATION PERFORMANCE PLASTICS.

ANNUAL COMMUNICATION BUDGET PLANNING

RadiciGroup | Performance Plastics

MAIN ITEMS:

#radicigroup

ANNUAL COMMUNICATIONFAIRS & TECHNICAL EVENTS

RadiciGroup | Performance Plastics

COMMUNICATION CAMPAIGN (its definition and

implementation through various tools)

DEFINTION OF BOOTH DESIGN/IMAGE

(INPUT: corporate identity & technical mktg& sales)

CONTACTS WITH SUPPLIERS (for booth

contraction, catering, gadgets, hotels, evenings)

EXHIBITORS DOCUMENTATION (evaluation and preparation

of all the necessary documentation with the fairground)

LOGISTICS ISSUES FOR ALL THE PARTICIPANTS

STAND COORDINATION DURING THE FAIR

FOLLOW-UP

ORGANIZATIONAL ACTIVITIES:

#radicigroup

TECHNICAL EVENTS

RadiciGroup | Performance Plastics

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#radicigroup

RADICIGROUP

CHEMICALS, ENGINEERING PLASTICS, SYNTHETIC FIBRES & NONWOVENS

Will be exhibiting:

On 27TH and 28TH of January 2016

on “The Street” at Gaydon

FOCUS ON INNOVATION AND SUSTAINABILITY

PRESENTATION OF ENGINEERING PLASTICS AND FIBRE SOLUTIONS

IN THE AUTOMOTIVE INDUSTRY

www.radicigroup.com

Jaguar&LandRover Supplier

Event,

December 2015, Germany

AMI Performance polyamides congress,

June 2016, Germany

#radicigroup

FAIRS

RadiciGroup | Performance PlasticsN

PE

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Orla

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SA

FAKUMA 2015,

Friedrichshafen, Germany

K 2016, Duesseldorf, Germany

PLAST 2015, Milan, Italy

#radicigroup

SALES GLOBAL MANAGERS

MKTG&TECHNICAL

ASSISTANCE MANAGERS

COMMUNICATION PLANS

RadiciGroup | Performance Plastics

PRESS RELEASES

ADVERTISING PAGES (online,

at printed specialized magazines)

SOCIAL MEDIA POSTS

NEWS LETTERS

GADGETS GIFTS ON

VARIOUS OCCASIONS

MAIN TOOLS:INPUT FROM:IN COLLABORATION WITH:

THROUGH

CORPORATE:

Press office, Social media,

Mktg&Communication

NEWSLETTERS & BANNERS

ADVERTISING PAGES

#radicigroup

TECHNICAL & PROMOTIONAL MATERIAL

RadiciGroup | Plastics

TEMPLATE PREPARATION:

CATALOGUES

LEAFLETS

PRESESENTATIONS

PACKAGING

OFFICIAL DOCUMENTATION

BUSINESS CARDS

#radicigroup

WEBSITE AND INTRANET

RadiciGroup | Performance Plastics

EG. UPLOADS OF:

APPLICATION SOLUTIONS (RECEIVED FROM MKTG

&TECHNICAL Assistance)

PRESENTATIONS

REPORTS

WEBSITE INTRANET (SHAREPOINT)

CONTENT UPDATES

CREATION OF NEW SECTIONS

MONITORING

CORPORATEIN COLLABORATION WITHGRAPHICAL AGENCY

http://www.radicigroup.com/en

#radicigroup

OTHER ACTIVITIES

RadiciGroup | Performance Plastics

ORGANIZATION OF CLIENTS’ VISITS OF OUR SITE (preparation

of meeting room, gadgets, catering, restaurant booking, plant visit)

LOGISTICS (pick-up, hotels reservation for the clients and

colleagues visiting italian site)

ORGANIZATION OF VARIOUS EVENTS (apart from technical

events)

OTHER OFFICE AND ORGANIZATIONAL ACTIVITIES