QR CODES IN QR CODES IN MARKETING MARKETING By: Brian, Amandeep, By: Brian, Amandeep, Terrence, and Adam Terrence, and Adam
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QR CODES IN QR CODES IN MARKETINGMARKETING
By: Brian, Amandeep, By: Brian, Amandeep, Terrence, and AdamTerrence, and Adam
The history of QR Codes
• Started in the auto industry by Toyota
• Used for finding items in storage
• Also to keep track for goods
#QRCodesMarketing#QRCodesMarketing
QR Codes in Retail• Started in 2011
• Related to the us of smart phones
• Smarts phones allowed people to scan codes anywhere anytime
#QRCodesMarketing#QRCodesMarketing
New QR/ Future CodesNew QR/ Future Codes
• Can put pictures into the bar codes
• Company logos • Brand awareness
• Easy access to info• Coupons/sale information• Simple and quick
Uses in MarketingUses in Marketing• Flyers, Posters, Brochures
• Business Cards
• Postcards
• Event Displays
• Etc.
#QRCodesMarketing#QRCodesMarketing
Why should Why should organizations use QR?organizations use QR?
• Convenient
• Cost effective
• Measurable
• Environmentally friendly
#QRCodesMarketing#QRCodesMarketing
Effective uses of QR Effective uses of QR CodesCodes
∀ Tracking & Reporting
∀ Mobile Landing Page
∀ Instruction/Call to Action
∀ Context and Content
#QRCodesMarketing#QRCodesMarketing
StatisticsStatistics
14 million mobile users in the USA have scanned 14 million mobile users in the USA have scanned a QR code on their mobile devicea QR code on their mobile device
Only 6.2% of the total mobile consumers in USAOnly 6.2% of the total mobile consumers in USA
That leaves That leaves 93.8% of mobile users in the USA that have not even scanned or used QR codes.
#QRCodesMarketing#QRCodesMarketing
QR CodesQR CodesQR codes are mostly used when a person is stationary.
Scanning a code is quite time consuming
People may be turned off into even scanning a code if time and effort is a big factor.
QR codes have the ability to be such a great marketing tool yet many companies are misusing it.
Question, if it’s everywhere, why are they deteriorating in our society?
#QRCodesMarketing#QRCodesMarketing
Whats to gain?Whats to gain?
When a person scans it, it takes the user to the brand’s website where they can browse their catalog.
overload them with unimportant information.
interact with its customers more by offering an added value.
By giving consumers an additional incentive, regular clients and even new-comers to the brand would be interested
#QRCodesMarketing#QRCodesMarketing
#QRCodesMarketing#QRCodesMarketing
Worlds First Animated Worlds First Animated TattooTattoo
#QRCodesMarketing#QRCodesMarketing
Thank You Thank You
Pinterest.com/qrcodesprojectPinterest.com/qrcodesproject
twitter.com (@bribritheflyguy)twitter.com (@bribritheflyguy)• http://marketingland.com/8-great-ways-to-use-qr-codes-for-marketing-5650
http://www.fastcompany.com/1720193/13-creative-ways-use-qr-codes-marketinghttp://www.socialmediaexaminer.com/mobile-marketing-with-qr-codes-and-ms-tags/http://blog.kissmetrics.com/genius-qr-codes/http://www.invokemedia.com/qr-codes-why-they-are-failing-and-what-the-future-holds/
#QRCodesMarketing#QRCodesMarketing
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