FMCG Industry1. http://www.exchange4media.com/45390_cadbury-abp-leave-a-sweet-aftertaste-of-success.htmlAnandabazar PatrikaGroup and Cadbury India embarked on an initiative called ‘Cadbury MishtiShera Srishti’ in Kolkata to build greater brand connect. Bengalis’ sweet tooth is well documented and they are known for their obsession for ‘Mishti’. ‘Cadbury Mishti Shera Shrishti’is the first platform, which has created a fusion of traditional and western form of sweets. Joining the bandwagon were the top ‘Mishti’ chains of the city, which have created an innovative “Cadbury Mishti” - using Cadbury Dairy Milk as one of the key ingredients. The top 9 leading ‘sweet making chains of Kolkata (Balaram Mullick & Radharaman Mullick, Girish Chandra Dey and Nakur Chandra Nandy, Bhim Chandra Nag, K.C. Das , Sen Mahasay, Jadab Chandra Das, Hindusthan Sweets, Ganguram Sweets and Gupta Brothers) competed against each other across the city. Consumers tasted the “Mishti” at each store and voted for their favouri tes. 2. http://articles.economictimes.indiatimes.com/2012-02-19/news/31075300_1_ksdl-karnataka- soaps-detergents-wccl Karnataka Soaps & Detergents (KSDL), the state-run firm holds a GI right, geographical indicator trademark, which means anyone can market a sandalwood soap, but only KSDL can claim ’MysoreSandalwood' soap. The government-owned personal-care company has its sights trained on more than doubling sales: S Shekar, managing director of KSDL, plans to reach Rs 500 crore in revenue by 2015-16. Last month, KSDL launched the most expensive Indian soap called Millennium Mysore Sandal. At Rs 720 for a 150-g piece, the company says French company Hermes, which markets luxury soaps, inspired it . Millennium is being positioned as a brand for spas, boutiques and five-star hotels. KSDL is projecting 30% revenue increase to Rs 260 crore this fiscal. Last year, its sales only inched up to Rs 205 crore and profits halved. It was forced to take an 8-9% price increase but still was not able to accommodate the 40% increase in palm oil prices, a key raw material. The company is also wrestling against limited availability of sandalwood, which led to prices shooting up 10 times to Rs 40-50 lakh a tonne in 10 years. 3. http://articles.economictimes.indiatimes.com/2012-02-25/news/31099752_1_hul-s-rin-detergent- brand-laundry-brand Yet again. Deja vu for P&G as exactly two years ago, HUL had launched an advertising attack on them in similar fashion blatantly sho wing their brand Tide, and claimed that HUL's laundr y brand Rin was better. And this time, in a print ad, HUL has compared prices of its detergent brand Rin with its rival brand P&G's Tide, appealing to the readers which brand is better . Two months ago, P&G raised the price of Tide Plus powder (950g pack) by Rs 6, to Rs 80, while Rin's price is still lower at Rs 70 for one kg pack which is now being shown in the new ad. This is exactly what happened in 2009 when P&G launched a low priced variant of its detergent brand Tide at Rs 50 per kg to take on HUL's Rin, which was priced at Rs 70 per kg. 4. http://www.business-standard.com/india/news/kissan-makesfarmer-outits-customer/466705/Hindustan Unilever’s packaged foods brand, Kissan is proposing to make a farmer, or more aptly a kisanout of its consumer. The latest from the brand: A chance for its consumers to grow a
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8/2/2019 Mktg Headlines - A Snapshot - 9th March, 2012
Karnataka Soaps & Detergents (KSDL), the state-run firm holds a GI right, geographical indicator
trademark, which means anyone can market a sandalwood soap, but only KSDL can claim ’Mysore
Sandalwood' soap. The government-owned personal-care company has its sights trained on more
than doubling sales: S Shekar, managing director of KSDL, plans to reach Rs 500 crore in revenue
by 2015-16. Last month, KSDL launched the most expensive Indian soap called Millennium
Mysore Sandal. At Rs 720 for a 150-g piece, the company says French company Hermes, which
markets luxury soaps, inspired it. Millennium is being positioned as a brand for spas, boutiques
and five-star hotels. KSDL is projecting 30% revenue increase to Rs 260 crore this fiscal. Last year,its sales only inched up to Rs 205 crore and profits halved. It was forced to take an 8-9% price
increase but still was not able to accommodate the 40% increase in palm oil prices, a key raw
material. The company is also wrestling against limited availability of sandalwood, which led to prices
shooting up 10 times to Rs 40-50 lakh a tonne in 10 years.
Yet again. Deja vu for P&G as exactly two years ago, HUL had launched an advertising attack on
them in similar fashion blatantly showing their brand Tide, and claimed that HUL's laundrybrand Rin was better. And this time, in a print ad, HUL has compared prices of its detergent
brand Rin with its rival brand P&G's Tide, appealing to the readers which brand is better. Two
months ago, P&G raised the price of Tide Plus powder (950g pack) by Rs 6, to Rs 80, while Rin's
price is still lower at Rs 70 for one kg pack which is now being shown in the new ad. This is exactly
what happened in 2009 when P&G launched a low priced variant of its detergent brand Tide at Rs 50
per kg to take on HUL's Rin, which was priced at Rs 70 per kg.
The Asha series, positioned as a cross between a feature and smart phone, bridges a big gap in
Nokia's portfolio. The Finnish company launched the Asha series of phones in India earlier this year.
What makes this launch so important is the brand's positioning and the time of launch. Priced
between Rs 4,000 and Rs 6,000, the Asha series is positioned as a cross between a feature andsmart phone. Till now, Nokia's smart phone range started from Rs 11,000. Compare this with
Samsung: Smart phones in its portfolio started at Rs 7,360 and went all the way up to Rs 38,290.
Seen against this, it becomes clear the Asha range (two variants, Asha 200 and Asha 300, are
currently available in the market, and a third, Asha 303, is expected soon) is aimed to bridge a huge
Almost a month after the Supreme Court cracked the whip on telecom majors of India, cancelling 122
telecom licenses that were issued by the Ministry of Telecommunications, several telecom operatorshave intensified advertising campaigns to convince consumers and not lose ground. The latest
affected operator to join the bandwagon is Uninor Telecom, which has intensified its advertising
across all media platforms. The Supreme Court had recently cancelled21 licenses of the company
pan India. As per industry estimates, Uninor’s annual ad spend is to the tune of Rs 100-125
crore. The ‘We Love Uninor’ campaign, which has gone pan India, actually started online and
was initiated by the company’s employees to motivate the entire management – both in India
and at Telenor Group headquarters at Oslo. The management of the company is simultaneously
leveraging multiple communication channels to not just make clear its position on the recent
developments, but also to reach out to stakeholders and assure them of continued services. Started
with a small number of fans and likes, the Facebook page today has positive response. Over
the weeks since the launch of the Facebook page, Uninor saw a number of business partners,
including distributors and retailers, coming on board to show their support.
can defy pricing logic, it is mobiles. So, can you pack in an efficient operating system, apps and email
at a much lower cost and still turn in a profit? Yes, with lots of help from processor manufacturers
like Qualcomm and MediaTek. The processor and LCD display panels make the bulk of a smartphone
cost. As Sunil Raina, Chief Marketing Officer at Lava says, get the chipset cost down and everything
else follows. According to In-Stat, a global research firm, the integration of GPS, Bluetooth, Wi-Fi and
sometimes FM radio onto a single chip dramatically cut costs in 2010. More innovation from chipsetmanufacturers is in the offing. This is why the research firm predicts Android will ship 339 million
With a series of high-decibel launches in the last one year, the most recent one being the government
supported Aakash , tablet computers were expected to obliterate the notebook market in India sooner
than later. The initial sales numbers have been small. India sold close to 2 lakh units in 2011,
compared to 65 million units globally. With a range of big and small players, the market has become
extremely competitive, but no clear leader is in sight. While various estimates indicate Samsung,Apple and RIM (Research in Motion) lead the pack, followed by IT companies like DELL and
Acer, the entry of low-cost manufacturers like Beetel that jumped into the fray to ride the
anticipated boom, has fragmented the market (the last count being 70 different models) blurring
product differentiation. While players are trying to grapple with the clear value proposition that they
can offer a consumer, their experiences offer some interesting lessons.
In the last three years, STAR India’s revenue has doubled and profit has more than doubled. The
company’s revenue today is pegged in the vicinity of Rs 4,500 crore, making it one of the largest, if
not the largest, media companies in India.
3. http://www.afaqs.com/news/story.html?sid=33171_IPL+advertisers+drag+their+feetThe spectre of lower advertiser interest is looming large over the fifth edition of the Indian Premier
League (IPL).
India's largest consumer durables company, LG Electronics, will not be an on-air sponsor this year
during the tournament, which begins from April 4 in Chennai. The official broadcaster of the event is
SET Max. But LG is not the only one. IPL regulars such as Coca-Cola, PepsiCo, Micromax and
Samsung are all saying they are yet to take a call on whether to advertise on the property .
Advertisers as well as organisers are worried about diminishing viewer interest. Last year, the
average viewership for IPL as a whole was 3.91, the lowest for the league since its start in the
summer of 2008. The first season of the tournament had a rating of 5.39, the second had 4.66, and
the third had 5.51. This year, media planners again do not expect average ratings to be over 4, given
the general fatigue with cricket and India's poor performance on foreign soil.
Zee New Media, the digital arm of Zee Entertainment Enterprises Ltd, has launched Over-The-Top TV
(OTT) distribution platform, Ditto TV, which will offer Live TV channels and video on demand to
consumers across various devices. OTT will enable ZEEL’s content from leading genres such as
GEC, sports, lifestyle and news to be taken across platforms such as mobile phones, tablets,
laptops, desktops, entertainment boxes and connected TVs. Zee is expecting this digital initiative
to be around 10 per cent of its overall revenues. Currently hosting a total of 21 channels, Ditto TV hasalready partnered for content with Multi Screen Media (Sony Entertainment Television), TV Today
Samsung Mobile Phones is at the top of the list of the top 20 brands that have mostsuccessfully generated social media buzz and positive online public sentiment, finds the
Social Media Brand Equity Ranking (SMBER) index, launched by NM Incite, a
Nielsen/McKinsey company. SMBER uses an innovative model of analysis to measure and rank
brands based on the volume of associated buzz on social media sites and public sentiment
surrounding the brand in the online world.
NM Incite analysis identifies broad patterns of volume, sentiment, frequency and content themes
from publicly available social media sources that can include blogs, blog comments, boards, forums,
groups, Facebook, Twitter and other online services. Analytics for volume, topics and sentiment are
derived from a combination of advanced algorithm-driven text analysis and human scoring of
messages that contain relevant keywords, phrases, brands, products, and issues.
At this year's edition of ad:tech in New Delhi, Shiv Singh, Global Head, Digital, PepsiCo delivered the
keynote address, speaking on real-time marketing and how digital marketing promises a healthierreach compared to traditional advertising. With 30 billion Facebook status updates, 250 million
tweets being published and 5.3 billion views on YouTube every day, Singh says that the world
has just become a lot more challenging for brands and digital marketing . Singh explained the
power of real-time marketing with a simple example. He said that if Lady Gaga was spotted with a can
of Pepsi at a particular place, and someone captured the video immediately, mashed it into a creative
and broadcasted it online in the next five minutes to Lady Gaga fans all over the world, it becomes a
very powerful and immediate connect for the brand with the fans. He compared the same to the
traditional communication procedure, which takes a lot of time to be produced and eventually
distributed, thereby further emphasising the power of real-time marketing.
For the last couple of months, forecasters have been predicting that 2012 would be a better year forMadison Avenue and media companies as more marketers increased advertising budgets. That
outlook is starting to brighten further as some of the biggest spenders reveal plans to open their
wallets even wider than had been expected. The skies seem to be sunnier as marketers including
Coca-Cola, Kraft Foods, PepsiCo, Procter & Gamble, Reckitt Benckiser and Unilever step up
spending or product introductions or both. Example: Procter & Gamble started last week what it
described as the “intrigue phase,” or teasers, for its introduction of Tide Pods, a one-step laundry
tablet that will be promoted with a marketing budget estimated at $150 million for the first year. The
“reveal phase” is to begin on Sunday, with a commercial for Tide Pods during the ABC broadcast of
Full-page ads scream ‘Global’, ‘India’ and ‘Adani’, waking up the morning reader to a brand new
group. The Rs 33,000-crore, Ahmedabad-based Adani conglomerate is in the throes of a
makeover aimed at transforming it into an Indian multinational that has operations across the
globe. Its refurbished identity boasts of three colours - green, blue and orange - representing
its three main businesses — resources, logistics and energy — that morph into the colour
purple, the group shade. While the Adanis have employed the services of Omnicom-controlledbrand consultancy Wolff Olins to recast its identity, the question is: can the makeover help change the
image of the group battling tax authorities, environmentalists and the government?
Breaking the near monopoly of Chinese bicycle manufacturers, the Pankaj Munjal-promotedHero Cycles has clinched an agreement with Walmart, the world's largest retailer, to supplybicycles across the world. It will supply bicycles priced at $200 (roughly Rs 10,000) a piece.
Studying the needs of customers and identifying the best ways to deliver the key elements of
engagement will help businesses connect with them better. Razorfish, one of the largest global
interactive marketing and technology agencies, studied how Virgin America engages customers in a
groundbreaking study, “Liminal: A Razorfish Analysis of Customer Engagement in Transition.” Thereport was designed to surface the answers for any brand seeking new customer insights.