Mktg 3410 Powerpoint-1 revised

Nintendo for Seniors

Alvin J. MacadangdangDarrel Adams

Yibo YuanYi Zhang

Xuan Ming ChenMktg 3410Spring 2011

Table of Contents

• Brief History of Nintendo• Current Trends of Nintendo• Nintendo geared for Seniors• Benefits for Seniors• Future Outlook of Nintendo• References

Its Beginnings…

• Nintendo started as early in 1887 as a small business in trading cards.

• Evolved into a video game company in the early 1980’s.

• Continued success new prototypes in video games and video game consoles.

Nintendo Today

• A Japanese multi-national corporation eventually becoming one of the most prominent figures in today’s video game industry.

Now & Then Trends

• Nintendo has been part of our American culture.

• It has evolved as time progressed.

Examples:

-FamiCom (Family Computer), July 1983.

-Nintendo 64, June 1996.

-Wii, November 2006.

Nintendo for Seniors

• The Nintendo Wii has been a popular gaming console for families.

• Our target market – Senior Citizens.

Senior Citizens

• Senior Citizens range from 55 years old and above.

• As technology becomes a vital impact in society today, many Senior Citizens are willing to learn it.

The increase of usage

• The number of gamers over the age of 50 increased by 15% from 1999 to 2007 (Entertainment Software Association).

• Positive outcome:• An increase in sales

of electronic games, suitable for age group

• Wide variety of games they would like

• Convenience

Nintendo values Seniors

• The goal of Nintendo for Senior Citizens is to not feel intimidated by technology.

• Nintendo values customer relationships, and seniors are also part of that demographic aspect.

It’s Play time!

• A popular fixture in many senior centers & elder care facilities

Nintendo Wii

Variety for Fun

• Wii Sports & Wii Sports Resort get senior citizens on their feet and moving

• Promotes healthy lifestyle by exercising

• Improves balance & self-confidence

• The Wii makes it easy for seniors in the following ways:

• Intuitive motion controls

Ex:

Much more than playing…

• Physical Therapy for senior citizens

http://app1.kuhf.org/houston_public_radio-news-display.php?articles_id=23340

“It allows us to look at their cognition, their vision, their physical – whether it’s endurance, strength, balance, coordination – all of those aspects are provided using Wii and it gives you immediate feedback.”- Alicia Lohman(Memorial Hermann Home Health)

Ex: Wii Basketball Free Throw in Wii Sports has you raise both hands in a free-throw motion

References

• Johnson, Laurie. “Senior Citizens Use Video Games for Therapy”, 17 March 2008. http://app1.kuhforg/houston_public_radio-news-display.php?articles_id=23340

• Leonard, John. “Electronic Games for Senior Citizens”. http://www.ehow.com/list_5950766_electronic-games-senior-citizens.html

• Lorie, Anouk. "Wii-habilitation 'could prevent elderly from falls'." CNN Health (2008): Web. 10 May 2011. http://edition.cnn.com/2009/HEALTH/02/11/wii.fit.elderly/index.html

• Stevens, Tim. “Study Shows Video Games Make Senior Citizens’ Brains Sharper”, 21 November 2007. http://www.switched.com/2007/11/21/study-proves-video-games-help-seniors-brains/