Company review - Strengths Patents System -Octopus Clearing House Architecture -Octopus Clearing House Application Components Cards and products -Multi-application contactless smart card or product Reader and writer -It can apply to many different sectors Retail, Transportation, Parking, Schools, Leisure facilities etc.
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Company review - Strengths
PatentsSystem-Octopus Clearing House Architecture-Octopus Clearing House Application Components
Cards and products-Multi-application contactless smart card or product
Reader and writer-It can apply to many different sectorsRetail, Transportation, Parking, Schools, Leisure facilities etc.
Company review - Strengths
Octopus Rewards Programme
Shops
Company review - Strengths
Strong brand name and good reputation among customers One of the world's most extensive smart card payment systems. Developing in Hong Kong, China and international services.
In Hong Kong…- 95% of people in Hong Kong aged 16 to 65 use Octopus
- Over 4500 service providers
- Over 1 million customers currently enjoy the hassle-free Automatic Add Value Service
- Over 2.6 million registered Octopus under the widely adopted Octopus Rewards programme
Company review - Strengths
In China… The joint venture with Digital China Octopus made over 30 retail outlets in Shenzhen
The Netherlands… A multi- purpose contactless smart card system OV-chipkaart More than two million passengers benefit
Dubai… A multi-purpose contactless smart card system Nol cards New Metro, public buses, waterbuses and parking
Company review - Strengths
Cost advantage
- Concentrate on developing more extensive and diverse applications.
- For the Octopus technology the system, the cards and products and the reader/writer
- They already have the technology and it can apply to different industries and sectors.
- Not a big difference.
Company review – Weaknesses
Incompletely privacy system for customer Leak reward programme customer’s information Some customers afraid losing their personal information
The lack of "instant lock card" featureValue-added Octopus card illegallyAs the transactions is fast so without central certified
Limitation of value in Octopus card
4P’s - Product
Octopus Card
1. Octopus Ornament
2. Mini Octopus
3. Octopus Watch
4. Special Edition for Enterprise
4P’s - Product
4P’s – Price
$200 = 1$ Reward$
From Central to Sunny Bay
4P’s – Place
Authorized distribution outlets of Standard Octopus• MTR Customer Service Centres
Light Rail Customer Service CentresFirst Ferry Customer and Octopus Service CentresNew World First Bus Customer Service Centre
Where can use it ?
School Campuses
Retail
Self Service
Access ControlTransportation
4P’s – Promotion
Customer service centerMaintain the public relation
iPhone App
Competitors review - EPS1 2
3
45
EPS – S&WStrengths Weaknesses
Patents: Risk-free, efficient and economical way of settling transactions
Product inflexible: Users need to deposit amount to their bank account
Strong brand names and good reputation among customers: over 40,000 acceptance locations in Hong Kong, Macau and Shenzhen.
Age and user limitation: If you have not bank account you cannot sign EPS service (Children cannot apply bank account)
Cost advantage: Same technology to address the EPS transaction, same EPS POS terminals, used by different bank card
Limited application: Most providers are retail no transportation
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