MKT 405 FSG Presentation

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★ Increase mobile video-streaming★ Move towards convenience★ Increase use of live-streaming

platforms

★ Awareness ★ Use

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They seek for adventure.

They expect technology to work simply.

They are a socialgeneration, and socialize

while consuming. 3

Encourage prospective customers to download the application and log in with their TV provider credentials.

Create awareness that Fox Sports GO is a free way to watch live sports on the go, no matter where you are, by signing in with your TV provider information

Encourage new and existing users to use the app frequently, rather one time only.

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Bathroom creates a lot

of buzz

98%(40% more than

any other media)

78% recalled 1 or more bathroom ads

=

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$350,000

75%

$350,000 3 times3 times($1,750 per urinal + α)

of customers at the venue

75%

(views necessary to call to action)

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- In order to provide memorable moments through special experiences

- Unconsciously increase awareness of the public

- Long rides will allow our

message to resonate with

passengers

- Metro Users - Pedestrians

- No interruption from any other brands to fully engage the rider

- Wrapping the entire interior

will ensure your message is

viewed by the riders no

matter where they are

seated, thus making a lasting

impression

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$200,000 +/- 3,000,000 per month (Blue + Expo line)

- This only accounts for inside ads. Outside will have exponentially more views

Around $8,500 per bus per month

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: Geared towards hard-core sports fans

: Geared towards average shoppers/ visitors of The Grove

- High volume due to Holiday season

: helps develop positive attitude towards the product and the brand by reinforcing the exclusive content in the app and the emotional appeal of accessing content of your favorite players and teams.

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+/- $76,000$20,000 for Blake Griffin$6,000 on-site rep$50,000 for hardware, software, and installation

18 Million shoppers throughout the year

- Highest volume center on the West Coast

-

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“Engagement with Promoted Tweets translates to higher

brand favorability and purchase intent.”

+53%

+30%

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Start: September 2016End: September 2017

Duration: 12 months

Start: September 2016End: March 2017

Duration: 6 months 19

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