MKT 2210 A04 INTRODUCTION TO MARKETING WINTER 2020

MKT 2210 A04 INTRODUCTION TO MARKETING

WINTER 2020 Fletcher Argue - 100, Mondays & Wednesdays, 10:00 - 11:15

CONTENTS INSTRUCTOR ......................................................... 1

COURSE DESCRIPTION........................................... 2

COURSE OBJECTIVES ............................................. 2

COURSE MATERIALS .............................................. 2

COURSE FORMAT .................................................. 3

ASSESSMENT OF LEARNING .................................. 4

MISSED EXAM AND LATE SUBMISSION POLICY .... 8

ATTENDANCE POLICY ............................................ 8

ELECTRONIC DEVICE POLICY ................................. 9

OUT-OF-CLASS COMMUNICATION ....................... 9

IMPORTANT DATES ............................................... 9

CLASS SCHEDULE ................................................. 10

INTENDED LEARNING OUTCOMES ...................... 11

ACADEMIC INTEGRITY POLICY ............................ 12

STUDENT SERVICES AND SUPPORTS ................... 14

ABOUT THE INSTRUCTOR .................................... 15

INSTRUCTOR Name: Dave Kernaghan Office: 664 Drake Centre Email: [email protected] Office hours: Tuesday – 12:00-1:00 pm.

(Please email me to make an appointment; that will confirm my availability).

Contact: Email is fastest for a quick question. But for a more in-depth conversation, a meeting works best.

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COURSE DESCRIPTION

This course is focused on the analysis of marketing problems, emphasizing various alternatives available

for achieving economic efficiency in the distribution process and public policy with respect to marketing.

The course surveys the marketing practices of organizations. It includes analysis of customer behavior and

markets, and methods of satisfying them. Students will be introduced to theories, applications and case

studies relating to: Customer Satisfaction, Consumer Behaviour, Market Segmentation, Product

Development, Pricing/Promotion models, Marketing Logistics, Personal Selling, and Strategic Marketing

processes.

COURSE OBJECTIVES

To develop a general overview and understanding of marketing practices.

To understand customer behaviour and markets and how to satisfy them.

To discuss the theories, applications and case studies relating to product development,

pricing/promotion models, marketing logistics, personal selling, and strategic marketing.

To introduce an appreciation of political, economic, social, and psychological influences that

affect marketing decisions.

COURSE MATERIALS There is a course package available at the Bookstore which includes the powerpoints for this course.

There are various options regarding reference material that are acceptable for this course. They will be

discussed in class.

Copyrighted works, including those created by the Instructor, are made available for private study and

research and must not be distributed in any format without permission. Do not upload copyrighted

works to a learning management system (such as UM Learn), or any website, unless an exception to the

Copyright Act applies or written permission has been confirmed. For more information, see the

University’s Copyright Office website at http://umanitoba.ca/copyright/ or contact

[email protected].

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COURSE FORMAT

Expectations: I Expect You To . . .

All the knowledge and information necessary for successful completion of this course with a high mark

does not come from any one of lectures, assigned readings, or suggested assignments alone. They are all

an integral part of the course. The readings form the “backbone” of your course knowledge. The lectures

are designed to amplify, clarify and in some instances supplement the readings.

It is expected that students will read the relevant slides prior to the class.

Students are responsible for any course-related handouts, assignments or announcements made in class,

even if they are not present for the particular session in which the announcement is made.

Students are expected to conduct themselves in a professional manner in this course. The following behaviour

in the classroom is not acceptable for a business environment:

Being late for class on a regular basis.

Sleeping in class or reading materials that are not part of this course.

Cell phone usage or surfing the Web or sending email.

Using a laptop for uses other than reviewing course-related PowerPoints.

Constantly chatting with other students or being loud and/or disruptive.

Class time is a critical component of learning course material. Attendance is not considered optional;

missing several classes will affect your overall participation grade.

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Expectations: You Can Expect Me To

I believe that it is my responsibility to prepare you to be successful in the business world.

For that reason, I will conduct my classes similar to a pre-planned business meeting.

Therefore, you can expect me to:

start classes on time. (Assume that you just ‘insulted’ your Manager if you arrive late or leave

early).

never end a class beyond its normal time period; I will respect your tight timetables.

share stores from my business background to prove (or disprove) a theory from the textbook.

discuss a case study in class about every second week. I will always invite the class (as a group)

to comment on the cases.

be personally offended if you come to class to: (i) check your emails, (ii) cruise the Internet, (iii)

do homework from another other class. Obviously, these activities will reflect in your

participation scores (just as they would affect our chances of promotion in the business world).

ASSESSMENT OF LEARNING

Due Date: Assessment Tool Value of Final Grade

February 12, 2020 Mid-term Test 20 %

Start of class, March 23, 2020 Group Project: Paper 20 %

March 25, 30 & April 1 Group Project: Presentations 10 %

Throughout course Participation 20 %

To be arranged Final Exam 25 %

Ongoing PhD Survey 5%

I will be using the following letter-grading scheme:

Marks Letter Grade

90 and above A+

85 – 89 A

80 – 84 B+

75 – 79 B

70 – 74 C+

60 – 69 C

50 – 59 D

Below 50 F

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Assignment Descriptions

This course uses a variety of methods in order to give all types of learners an opportunity to

demonstrate their various skill-sets. For example:

- The Mid-term will test your recall of course material.

- The Group paper gives you the opportunity to develop a marketing plan for a real business.

- The Presentation allows you to refine your presentation skills as part of a team.

- Participation marks are a measure of class (and group) contributions.

- The final exam includes a case study that allows you to apply all material covered in this course.

Mid-term Test (20%):

This test covers Chapters 1-9. It will take 70 minutes and will include multiple choice as well as short-

answer questions. The short-answer questions will require you to understand and explain your answers

using proper sentence and paragraph structures. ‘Bullet points’ are acceptable providing each point also

has a supporting statement.

For any student who should miss a quiz for exceptional circumstances, the weight of the quiz will be

added to the final examination. Absence due to illness or other legitimate reasons will require a medical

certificate or other appropriate documentation. If you miss the test for non-legitimate reasons, the

missed grade will automatically be zero. There will be NO make-up tests. The instructor must be

advised within 7 working days of the examination date and receive suitable documentation.

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Participation

There are two components to the Participation Score: (i) Group Contribution, (ii) Class time.

Group Contribution – Group and Course Assessment (10%)

At the end of the course, each student will receive a confidential email from the Instructor which will invite

you to comment on the performance of each team member. Your performance as a valuable team member

is worth up to ten marks.

Class Time (10%)

In some classes, you will participate in case studies or group work (including team evaluations during

group presentations). Your involvement in these activities is essential to the success of the activities and

also as learning tools. They also reflect on your participation mark.

Group Project: Paper - 20%

In teams of five to six, your challenge is to create a one-year Marketing plan for an existing (B2C or B2B)

business or service-based company. The components that are critical to marketing success (and should

be addressed in your paper) are:

1. Executive Summary (discusses as-found condition and recommendation).

2. Brief Company Description – the business name, location, primary business, who you interviewed

and their title/positon.

3. Existing Strategic Plan/Focus – the owner’s existing ‘vision’ (ie: their long-term plan) for the

business.

4. Existing Situational Analysis – your assessment of the existing SWOT and 4P’s.

5. Proposed product/service focus – your proposed changes in the product or service offerings.

6. Proposed Marketing strategy – your modified vision (long-term plan) for the business.

7. Proposed Marketing Mix – your modified 4P’s.

8. Financial projections – the estimated costs/profits related to your proposal (not the business’s

current financial status) in terms of: (i) any initial capital outlay, (ii) any ongoing operational costs,

(iii) when I can expect to see additional profits as a result of your proposed changes.

9. Implementation Plan – the specific details related to your plan.

10. Monitoring and Evaluation – as the owner, what should I watch for that will tell me how successful

your new plan has been for my business?

Note: Groups will choose their own company but must first get approval of their selection from the

Instructor. Given that groups cannot select the same business, businesses are reserved on a ‘first come,

first serve’ basis.

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REFERENCING STYLE FOR WRITTEN WORK

Students can use the reference style they find to be most comfortable. My only requirement is that you

are consistent throughout your paper.

Group Project: Presentation -10%

Groups will prepare a presentation to promote their Marketing plan to the instructor (who plays the role

of the business owner who hired you to evaluate this opportunity). The presentation must include a

PowerPoint presentation and will be 15-20 MINUTES. IN ADDITION, ALL MEMBERS OF THE GROUP

MUST BE ACTIVELY INVOLVED IN THE PRESENTATION.

Students are encouraged to be creative in the manner in which their presentation is conducted.

However, the inclusion of any video clips from any source is not allowed. Finally, students are to be

attired in professional business clothing (‘business casual’ attire) when making their presentation.

This score is based on your individual performance as a presenter; it is not based on the group’s total

performance. The Instructor will provide additional details in class in regard to the key features of

successful presentations.

Finally, this project is to provide as much exposure to a real life situation as is possible within a

classroom setting. Therefore, each member of the group is expected to be prepared to fulfill the role of

any group member who may be absent on the day of the presentation.

Final Exam (2 hours) (30%):

The final exam will be a 2-hour (120-minute) exam. It will cover material taken from throughout the

entire course. This exam will consist of multiple-choice questions or short-answer questions, plus a case

study. Also:

Students WILL BE REQUIRED to show photo ID at the final exam

Cell phones must be turned off.

The use of electronic translators or dictionaries by students with English as a second language is

permitted but must be approved and checked by the instructor.

Students must be punctual. Those who enter the test room ten minutes later than the starting

time scheduled MAY NOT be allowed to write the tests/exam.

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MISSED EXAM AND LATE SUBMISSION POLICY Group Paper – Late Submissions

Given that this is a group project, there is no acceptable excuse for an entire group being unable

to hand in this paper at the beginning of the class on its due date (as per the Class Schedule).

Mid-Term Test - For any student who should miss the mid-term test for exceptional circumstances, the

weight of the test will be added to the final examination. Absence due to illness or other legitimate

reasons will require a medical certificate or other appropriate documentation. If you miss a quiz for non-

legitimate reasons, the missed grade will automatically be zero. There will be NO make-up tests. The

instructor must be advised within 7 working days of the examination date and receive suitable

documentation.

Deferred final exam - Students have to apply for a deferred final exam through the Undergraduate

Program Office in 268 Drake (or their home Faculty if they are not Asper students). Instructors are not

permitted to arrange makeup final exams on their own.

Grade Appeal for Mid-Term Test

Requests for re-grading must be made in writing to the Instructor within one week of the return of your

paper. The process is:

(i) send an email to the Instructor which identifies the question you wish rescored complete with a

detailed justification,

(ii) print out your email, attach it to the test and return both documents to the Instructor.

Please note the Instructor reserves the right to remark the entire test or assignment so your mark

may go up or down.

Do not make travel plans before the Final Exam. The University will normally not allow for a deferred

exam because you booked a flight ticket that conflicts with a scheduled final exam. In the event you have

to miss the Final Exam for a valid reason, a request for a deferred exam must be made at your home

Faculty’s Undergraduate Program Office (268 Drake, if you are an Asper student).

ATTENDANCE POLICY Attendance will be taken on a random basis. Arriving in class over 10 minutes late or leaving more than 10 minutes early (without my prior approval) will be considered absent for that class. Marking attendance for a friend who is absent is Academic Dishonesty and will be dealt with severely. Finally, be aware that ‘attendance’ is not’ ‘participation’. Attending a class does not assure a credit towards an overall participation score. From my perspective, ignoring the class will earn the same recognition as not attending it.

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ELECTRONIC DEVICE POLICY It is the general University of Manitoba policy that all technology resources are to be used in a

responsible, efficient, ethical and legal manner. The student can use all technology in classroom setting

only for educational purposes approved by instructor and/or the University of Manitoba Disability

Services. Student should not participate in personal direct electronic messaging / posting activities (e-

mail, texting, video or voice chat, wikis, blogs, social networking (e.g. Facebook) online and offline

“gaming” during scheduled class time. If a student is ‘on-call’ (emergency), the student should switch

his/her cell phone on vibrate mode and leave the classroom before using it.

It is also worth noting that an improper use of technology in the classroom will reflect in any

participation marks.

No audio or video recording of lectures or presentations is allowed in any format, openly or

surreptitiously, in whole or in part without permission from the Instructor.

OUT-OF-CLASS COMMUNICATION Any announcements outside of class will be posted on UM Learn. It is your responsibility to check your U of M e-mail account frequently.

IMPORTANT DATES

Attendance recording - on a random basis

Midterm Exam - Feb 12

Group Paper due - March 23

Presentations - March 25, 30, April 1

Final Exam - TBD

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CLASS SCHEDULE Please note; Note: Although I make ‘best efforts’ to maintain this schedule, unanticipated events can force changes with minimal notice (based on time availability).

Week Coverage Lecture / discussion topic

Jan 6, 8

Chapter 1

Chapter 2

Review Course Outline.

An Introduction.

A Marketers’ Perspective on Strategic Planning.

Jan 13, 15 Chapter 3

Chapter 4

A Marketer’s Environmental Assessment.

Ethics and Social Responsibility in Marketing

Jan 20, 22 Chapter 5

Chapter 6

Consumer Behaviour.

B2B (Organizational).

Jan 27, 29 Chapter 7 International Marketing

Feb 3, 5 Chapter 8

Chapter 9

Market Research

Market Segmentation, Targeting and Positioning (start)

Feb 10 Chapter 9 Market Segmentation, Targeting and Positioning (finish)

Feb 12 Mid-Term

Test Chapters 1 – 9

Feb 17 & 19 NO CLASS

Feb 24, 26 Chapter 10

Chapter 11

Managing Products

Managing Services

March 2, 4 Chapter 12 Pricing Products and Services

March 9, 11 Chapter 13

Chapter 14

A Marketers’ Perspective on Supply Chain Management

Retailing

March 16, 18 Chapter 15

Chapter 16

Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

March 23 Chapter 17

Personal Selling and Sales Management

Group papers due March 23rd.

March 25, 30 Group Presentations

April 1 Group Presentations

April 6 Course Review - Closing Comments

Final Exam Location ‘to be determined’.

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INTENDED LEARNING OUTCOMES

AACSB Assurance of Learning Goals and Objectives The Asper School of Business is proudly accredited by AACSB. Accreditation requires a process of continuous improvement of the School and our students. Part of “student improvement” is ensuring that students graduate with the knowledge and skills they need to succeed in their careers. To do so, the Asper School has set the learning goals and objectives listed below for the Undergraduate Program. The checked goal(s) and objective(s) will be addressed in this course and done so by means of the items listed next to the checkmark.

Goals and Objectives in the Undergraduate Program

Goals and Objectives Addressed

in this Course

Course Item(s) Relevant to these

Goals and Objectives

1 Quantitative Reasoning

A. Determine which quantitative analysis technique is appropriate for solving a specific problem.

B. Use the appropriate quantitative method in a technically correct way to solve a business problem.

C. Analyze quantitative output and arrive at a conclusion.

2 Written Communication

A. Use correct English grammar and mechanics in their written work.

Class

presentations

B. Communicate in a coherent and logical manner

Class presentations

C. Present ideas in a clear and organized fashion.

Class presentations

3 Ethical Thinking

A. Identify ethical issues in a problem or case situation Case studies

B. Identify the stakeholders in the situation.

Case studies

C. Analyze the consequences of alternatives from an ethical standpoint.

Case studies

D. Discuss the ethical implications of the decision.

Case studies

4 Core Business Knowledge Entire course

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ACADEMIC INTEGRITY POLICY It is critical to the reputation of the Asper School of Business and of our degrees that everyone associated with our faculty behave with the highest academic integrity. As the faculty that helps create business and government leaders, we have a special obligation to ensure that our ethical standards are beyond reproach. Any dishonesty in our academic transactions violates this trust. The University of Manitoba General Calendar addresses the issue of academic dishonesty under the heading “Plagiarism and Cheating.” Specifically, acts of academic dishonesty include, but are not limited to:

using the exact words of a published or unpublished author without quotation marks and without referencing the source of these words

duplicating a table, graph or diagram, in whole or in part, without referencing the source paraphrasing the conceptual framework, research design, interpretation, or any other ideas of

another person, whether written or verbal (e.g., personal communications, ideas from a verbal presentation) without referencing the source

copying the answers of another student in any test, examination, or take-home assignment providing answers to another student in any test, examination, or take-home assignment taking any unauthorized materials into an examination or term test (crib notes) impersonating another student or allowing another person to impersonate oneself for the purpose

of submitting academic work or writing any test or examination stealing or mutilating library materials accessing test prior to the time and date of the sitting changing name or answer(s) on a test after that test has been graded and returned submitting the same paper or portions thereof for more than one assignment, without discussions

with the instructors involved Group Projects and Group Work

Many courses in the Asper School of Business require group projects. Students should be aware that group projects are subject to the same rules regarding academic integrity. All group members should exercise special care to ensure that the group project does not violate the policy on Academic Integrity. Should a violation occur, group members are jointly accountable unless the violation can be attributed to specific individuals.

In the Asper School of Business, all suspected cases of academic dishonesty in undergraduate courses are reported to the Dean's office and follow the approved disciplinary process. See following table for typical penalties for academic dishonesty in the Asper School.

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Typical Penalties for Academic Dishonesty in the Asper School

If the student is from another Faculty and the academic dishonesty is committed in an Asper course, the student’s Faculty could match or add penalties beyond the Asper School’s.

F-DISC on transcript indicates the F is for disciplinary reasons.

ACADEMIC DISHONESTY PENALTY

Cheating on exam (copying from or providing answers to another student)

F-DISC in course Suspension from taking Asper courses for 1 year Notation of academic dishonesty in transcript

Sharing exam questions electronically during exam

F-DISC in course Suspension from taking Asper courses for 2 years Notation of academic dishonesty in transcript

Possession of unauthorized material during exam (e.g., cheat notes)

F-DISC in course Suspension from taking Asper courses for 1 year Notation of academic dishonesty in transcript

Altering answer on returned exam and asking for re-grading

F-DISC in course Suspension from taking Asper courses for 1 year Notation of academic dishonesty in transcript

Plagiarism on assignment F-DISC in course Suspension from taking Asper courses for 1 year Notation of academic dishonesty in transcript

Submitting paper bought online F-DISC in course Suspension from taking Asper courses for 1 year Notation of academic dishonesty in transcript

Inappropriate Collaboration (collaborating with individuals not explicitly authorized by instructor)

F-DISC in course Suspension from taking Asper courses for 1 year Notation of academic dishonesty in transcript

Group member had knowledge of inappropriate collaboration or plagiarism and played along

F-DISC in course Notation of academic dishonesty in transcript

Signing Attendance Sheet for classmate F-DISC in course Notation of academic dishonesty in transcript

Impersonation on exam Expelled from the University of Manitoba and reported to Winnipeg Police

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STUDENT SERVICES AND SUPPORTS

The University of Manitoba provides many different services that can enhance learning and provide support for a variety of academic and personal concerns. You are encouraged to visit the below websites to learn more about these services and supports. If you have any questions, please do not hesitate to contact your instructor or the Undergraduate Program Office.

For Information on… …follow this link

Admission, Registration, Tuition Fees, Important Dates, Final Exams, Graduation, and Transcripts

Registrar’s Office

Academic policies & procedures, regulations, Faculty-specific information, degree and major requirements

Academic Calendar

Help with research needs such as books, journals, sources of data, how to cite, and writing

Library Resources

Tutors, workshops, and resources to help you improve your learning, writing, time management, and test-taking skills

Writing and Learning Support

Support and advocacy for students with disabilities to help them in their academic work and progress

Student Accessibility Services

Copyright-related questions and resources to help you avoid plagiarism or intellectual property violations

Copyright Office

Student discipline bylaws, policies and procedures on academic integrity and misconduct, appeal procedures

Academic Integrity

Policies & procedures with respect to student discipline or misconduct, including academic integrity violations

Student Discipline

Students’ rights & responsibilities, policies & procedures, and support services for academic or discipline concerns

Student Advocacy

Your rights and responsibilities as a student, in both academic and non-academic contexts

Your rights and responsibilities

Full range of medical services for any physical or mental health issues

University Health Service

Information on health topics, including physical/mental health, alcohol/substance use harms, and sexual assault

Health and Wellness

Any aspect of mental health, including anxiety, stress, depression, help with relationships or other life concerns, crisis services, and counselling.

Student Counselling Centre

Support services available for help regarding any aspect of student and campus life, especially safety issues

Student Support Case Management

Resources available on campus, for environmental, mental, physical, socio-cultural, and spiritual well-being

Live Well @ UofM

Help with any concerns of harassment, discrimination, or sexual assault

Respectful Work and Learning Environment

Concerns involving violence or threats, protocols for reporting, and how the university addresses them

Violent or Threatening Behaviour

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ABOUT THE INSTRUCTOR Hello all: my name is Dave Kernaghan.

Teaching is actually my ‘fifth’ career choice in life; it seems that I had to try four other occupations in the

industrial business world (covering over 30 years) before deciding to finally switch to teaching.

Very briefly, my business life could be summarized as:

- 1970’s: I started with the railway (and learned how to build real trains; every boy’s dream). After a

while, I switched to electrical work (and learned how to build hydro-electric stations). Training:

Manitoba certification as a ‘Power Electrician’; specializing in high-voltage installations.

- 1980’s: I transferred to Engineering and learned how to design electrical stations (after building

them for about ten years). Training: high-voltage transmission, low-voltage control systems, lighting

engineering, Canadian Institute of Management.

- 1990’s: I transferred to Project Management. This was my first introduction to managing clients and

their expectations. (It’s also when I decided to go back to university and get my MBA; that

additional knowledge made it much easier to understand and manage those clients).

- 2000’s: I transferred to Senior Client Management. My job was to ‘manage’ a small group of

politically-influential industrial clients. It was during this time period when business owners would

invite me to give presentations to their senior staff (on topics ranging from energy efficiency to

business-case development); I then realized how much I enjoyed teaching (possibly as a future

career).

- 2010’s: I was asked by various colleges and universities to teach some of their business courses. I

was also asked by a local organization (in 2015) to design a complete on-line training program (that

included over 400 individual modules).

And here we are today.

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Undergraduate Subject Pool Program 2020 Overview All students in Fundamentals of Marketing (MKT 2210) have the opportunity to participate in three (3) research studies during the term for credit. These research studies may involve participating in marketing experiments, completing a questionnaire, and/or a computer simulation. Participation in all 3 research studies earns you the full 5% component of your course grade. Participating in only 1 or 2 studies will earn you a proportional grade. Note that the 5% is part of the 100% for the course and is not extra credit. You may participate in each study only once. Benefits of the Program This program is designed to give students a glimpse into how marketing theory is developed by participating in marketing research studies. Fundamentals of Marketing (MKT 2210) is an introduction to the knowledge base of marketing generated in part by such studies conducted in universities and businesses around the world. This program will help students understand how such research is conducted here in the Asper School of Business. Through participation in academic research studies, students also increase the value of their degrees. Reputations of universities are based to a large extent on the quality of the research conducted by their faculty. By participating in these studies, you are helping your professors publish in scholarly journals, consequently improving the reputation of the university from which you earned your degree. Procedure First, you must create an account in SONA, the system we use to manage participation. 1. Go to http://manitoba-asper.sona-systems.com 3. Click on Request Account. 4. On the following page, complete the following “REQUIRED” information:

First Name Last Name Create a User ID (Use your UManitoba username) e-mail address (Please un-spam us, otherwise we may not be able to reach out to you with vital information) Enter a working telephone number

5. Click on request account 6. Your password will be e-mailed to you. 7. Once you get your password, go back to http://manitoba-asper.sona-systems.com and change

your password. For credit in MKT 2210, you must only complete studies for MKT 2210. All studies for MKT2210 will have the words “MKT 2210” in the Study Title. If you participate in other studies, you will not receive credit for MKT 2210.

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For each study, please sign-up for a session in which you will participate. The Behavioural Research Committee keeps track of your participation and will notify your instructor of your participation at the end of the term. If you have any questions, please email the coordinator at [email protected]. If you find yourself unable or are unwilling to participate in a particular study, please inform the coordinator at [email protected] that you would like to participate in the alternative assignment option (see details below). You will need to choose this option and complete this assignment prior to the completion of the study in which you will not participate. This choice cannot be made retroactively if you miss a study. There will be no makeup studies. Alternative Assignment for MKT 2210 In the case of a student not wishing to participate in a research study or being unable to attend the scheduled sessions, the following option is offered as an alternative assignment. This alternative assignment is designed to take approximately one hour of time, the same time that would be spent if you were participating in the research program. A separate assignment has to be completed for each study. Students are to find one research article in any of the following journals published in the last 2 years: Journal of Consumer Research Journal of Consumer Psychology Journal of Advertising Journal of Public Policy and Marketing Students will be required to read the article and submit a short one page summary of the main findings to [email protected]. Credit will be given to the student as if they participated in the research study. Any questions about the assignment should be directed to the Online Subject Pool Coordinator for the academic term at [email protected].