MKB Presentation + Supplement

TUNING YOUR ENGINE OF INNOVATION & GROWTHDRS. ROBERT DE BRUIJN, MBA @ MKB CONGRESS, UTRECHT, MARCH 2014BUSINESS SCHOOL UTRECHT, LECTURER MANAGEMENT & INNOVATIONFOUNDER, PATH INSTITUTE FOR MANAGEMENTRobert de [email protected]

"Somewhere out there is a bullet with your company's name on it. Somewhere out there is a competitor, unborn and unknown, that will render your strategy obsolete. You can't dodge the bullet – you're going to have to shoot first. You're going to have to out-innovate the innovators."

Gary Hamel

DISRUPTIVE INNOVATION

93%

CEO’S ON INNOVATION

LONG TERM SUCCESS DEPENDS ON ABILITY TO INNOVATE

ARE SEEING INVESTMENTS IN INNOVATION PAYING OFF

18% 46%

ARE BECOMING RISK AVERSE TO BREAKTHROUGH IDEAS

“ENTREPRENEURSHIP IS MANAGEMENT UNDER EXTREME UNCERTAINTY”

ERIC RIES

NEW VALUE CREATION IS ABOUT EXPERIMENTING NOT EXECUTING

“THE SAME PRODUCTS, SERVICES OR TECHNOLOGIES CAN FAIL OR SUCCEED DEPENDING ON THE BUSINESS MODEL. EXPLORING POSSIBILITIES IS CRITICAL TO FINDING A SUCCESSFUL BUSINESS MODEL. SETTLING ON 1ST IDEAS RISKS THE POSSIBILITY OF MISSING POTENTIAL THAT CAN ONLY BE DISCOVERED BY PROTOTYPING AND TESTING DIFFERENT ALTERNATIVES.”

ALEXANDER OSTERWALDER

LEAN INNOVATION METHODOLOGY

LEAN INNOVATION METHODOLOGY

LEAN INNOVATION METHODOLOGY

W.L. GORESELF DIRECTING TEAMS & EMERGENT LEADERSHIP

AT&T FOUNDRY “VENTUREPRENEURSHIP”

THANK YOU FOR YOUR ATTENTION

DRS. ROBERT DE BRUIJN, MBA @ MKB CONGRESS, UTRECHT, MARCH 2014BUSINESS SCHOOL UTRECHT, LECTURER MANAGEMENT & INNOVATIONFOUNDER, PATH INSTITUTE FOR [email protected]

SUPPLEMENTARY SLIDES

BEST SOLUTION IS MISSED

REFINE

TIME SPENT BUILDING STUFF * RISK FROM BUILDING WRONG STUFF

EXPERIMENTATION

"I AM ALWAYS DOING THAT WHICH I CANNOT DO, IN ORDER THAT I MAY LEARN HOW TO DO IT."

Pablo Picasso

REFINE FROM HERE

MANY ALTERNATE SOLUTIONS SEARCH