MK004

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Marketing Research –MK0004

PART A

Q1.What is the main criteria to choose the best of the given alternatives for good research study?(a) long run sales(b) brand-name recognition(c) trail purchase by users of competing brands(d) all of the above

Q2.What is the key points to be considered while doing research design in case of descriptive and diagnostic research studies?(a) formulating the objective of study(b) selecting the sample(c) collecting the data(d) all of the above

Q3.What is the main types of research designs?(a) experimental, historical and inferential designs(b) historical method, and case and clinical studies(c) both a and b(d) none of the above

Q4.What is the benefits of telephone interviewing?(a) quality of response is good(b) less costly(c) both a and b(d) none of the above

Q5.What is the limitations of secondary data?(a) may not meet the specific needs(b) may not be as accurate as desired(c) non up-to-date(d) all of the above

Q6.Which of the following is included in demographic and socio-economic characteristics?(a) race(b) intention(c) resources(d) cities

Q7.What is the key stages of marketing research?(a) situation analysis(b) strategy development(c) implementation(d) all of the above

Q8.What is the questions to be considered in strategy development?(a) What business should we be in?(b) What will we compete?(c) What are the objectives for the business?(d) all of the above

Q9. What is the right of any respondent who participates in a research project?(a) the right to privacy(b) the right to safety(c) the right to the research results(d) all of the above

Q10. Which of this is included in the advertising and promotion decisions?(a) what customer types have the most potential?(b) what sales should be offered during the year?(c) what appeals should be used in the advertising?(d) how can brand loyalty be increased?

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Q16.what is the important conceptQ11.Which of this is included in the segmentation decisions?(a) how should the price be positioned?(b) what should be the mark up policy?(c) which segment should be the target?(d) none of the above

Q12.What is the feature of research report?(a) narrative and authoritative document(b) simple(c) readable(d) all of the above

Q13. Which of this is included in the price decisions?(a) what customer types have the most potential?(b) what sales should be offered during the year?(c) what appeals should be used in the advertising?(d) how can brand loyalty be increased?

Q14.How many parties are involved in a marketing project?(a) 5(b) 3(c) 2(d) 6

Q15. What are the key features of secondary data?(a) they are ready made(b) they consist of data over which a researcher has no original control, over collection(c) both a and b(d) none of the above

relating to research design?(a) dependent and independent variables(b) extraneous variable(c) control(d) all of the above

Q17.It provides protection, when we conduct an experiment, against the effect of extraneous factored by randomization.(a) the principle of replication(b) the principle of randomization(c) principle of local control(d) all of the above

Q18. Which of the fooling is included in the territorial data?(a) race(b) intention(c) resources(d) cities

Q19. What are the main sources of data?(a) primary(b) secondary(c) both a and b(d) none of the above

Q20.What is the basic need of research design?(a) for research inquiry(b) for research projects(c) both a and b(d) none of the above

Q21.What is the components of measurement accuracy?(a) validity(b) reliability(c) sensitivity(d) all of the above

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Q22.What all is included in the measurement accuracy and measurement development?(a) questionnaire designing(b) plan what to measure(c) both a and b(d) none of the above

Q23.What is the key features of good research design?(a) it is a series of guide posts to keep one going in the right direction(b) it reduces wastage of time and cost(c) it encourages coordination and effective organization(d) all of the above

Q24.This does not involve control over extrinsic and intrinsic variables.(a) direct observation(b) uncontrolled observation(c) participant observation(d) uncontrolled observation Q25.What is the basic guidelines for sequencing a questionnaire ?(a) open the interview with an easy and non threatening question(b) for most topics it is better to proceed from broad, general questions to the more specific(c) both a and b(d) none of the above

Q26.This may take the form of a dairy or cards.(a) mechanical devices(b) field observation log(c) both a and b(d) none of the above

Q27.It means selecting sample units in a juts “hit and miss” fashion.(a) accidental sampling(b) purposive sampling

(c) quota sampling(d) snow-ball sampling

Q28.Which of the following is included in the organizational data?(a) race(b) intention(c) resources(d) cities

Q29.What is the main types of data?(a) data pertaining to human beings(b) data relating to organization(c) data pertaining to territorial areas(d) all of the above

Q30.What is the benefits of group interview?(a) the client can watch the interview unobserved(b) respondent comment freely(c) both a and b(d) none of the above

Q31.What is the advantages of proportionate stratified sampling?(a) easiest methods(b) enhances the representative ness to each sample(c) less time consuming(d) all of the above

Q32.What is the disadvantages of simple random sampling?(a) impractical(b) does not ensure proportionate representation(c) both a and b(d) none of the above

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Q33.This method deliberate selection of sample units that conform to some pre- determined criteria.(a) accidental sampling(b) purposive sampling(c) quota sampling(d) snow-ball sampling

Q34.This is a form of convenient sampling involving selection of quota groups of accessible sampling units by traits such as age, social class etc.(a) accidental sampling(b) purposive sampling(c) quota sampling(d) snow-ball sampling

Q35.What is the advantages of cluster sampling?(a) easier(b) more convenient(c) does not require more time(d) all of the above

Q36.What is the key features of table of random numbers?(a) less cumbersome(b) equally valid procedure(c) both a and b(d) none of the above

Q37.What is the key features of good hypotheses?(a) objectivity(b) simplicity(c) consistency(d) all of the above

Q38.What is the considerations for the choice of null hypotheses?(a) usually the in which wishes to prove and the null hypotheses is one that wishes to disapprove

(b) if the rejection of a certain hypotheses when it is actually term involves great risk(c) both a and b(d) none of the above

Q39.Which of the following is the important parametric test of hypotheses?(a) z-test(b) t-test(c) f-test(d) all of the above

Q40.What is the points to be considered for effective report writing?(a) use the present tense as mush as possible to communicate information(b) us informative headings(c) us variations to communicate respondent’s comments(d) all of the above

Q41.What is the main guidelines for successful presentations?(a) communicate to a specific audience(b) be specific and visual(c) address validity and reliability issues(d) all of the above

Q42.What is the considerations for preparing oral presentations?(a) don’t read(b) use visual aids(c) involve the audience(d) all of the above

Q43.What is the various categories of brand equity?(a) brand equality(b) name awareness(c) perceived quality(d) all of the above

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(a) to maintain high standards ofQ44.What is the features of Ethical Issues –Code of Conduct, Data – Protection Act?(a) the code of professional ethics and practices(b) to maintain high standards of competence and integrity in marketing and survey research(c) both a and b(d) none of the above

Q45. What is the right of any respondent who participates in a research project?(a) the right to privacy(b) the right to safety(c) the right to the research results(d) all of the above

Q46. Thinking of the phases through which a group passes, which ONE of the following steps comes after the others?

(a) Forming(b) Norming(c) Performing(d) Storming

Q47.What is the common ethical issues for the research supplier?(a) violating lined confidentially(b) improper execution of research(c) both a and b(d) none of the above

Q48.What is the features of the Code of professional Ethics and practices instituted by the Marketing Research Association?

competence and integrity in marketing and survey research(b) to exercise all reasonable is and to observe the best standards of objectivity and accuracy in the development, collection, processing and reporting of maintaining and survey research information(c) both a and b(d) none of the above

Q49. A systematic search for a supplier includes various steps. Which ONE of the following steps should come before the others?

(a) Rejecting or accepting a proposal(b) Shortlisting of agencies(c) Creating a brief(d) Receiving proposals

Q50. Why might we have a qualitative stage at the end of a project?

(a) To generate a sampling frame(b) To investigate issues found in the field(c) To help in naire development(d) To fine-tune the objectives

Q51. Who produces the research brief?

(a) An informant(b) A research agency(c) A client(d) A respondent

Q52. The brief does NOT contain:(a) background.(b) objectives.(c) reporting details.(d) fees.

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Q53. Which ONE of these services isNOT a search engine?

(a) Archie(b) Google(c) Dewey(d) Yahoo

Q54. The Freedom of Information Act2000 concerns:

(a) data privacy.(b) personal data.(c) public authorities.(d) something other than the options given.

Q55. Which ONE of these is the best description of secondary data?

(a) Ordinary data(b) Existing data(c) Omnibus data(d) Ordinal data

Q56. Which ONE of these is a good example of tertiary data?

(a) An article(b) A book index(c) A complaint letter(d) A research report

Q57. Secondary data is LEAST helpful in:

(a) developing naires.(b) interpreting tables.(c) formulating hypotheses.(d) evaluating new products.

Q58. Which ONE is the most damaging problem for the researcher with secondary data?

(a) It may not be accurate(b) It may be biased(c) It may not address the aims(d) It may only provide part of the answer

Q59. Which ONE of these types of secondary data sources is internal?(Consider them from the viewpoint of a computer games software seller.)

(a) Magazine reviews of games(b) Past sales to specialist stores(c) Competitor price lists on the web(d) Published market reports

Q60. Which ONE of these types of secondary data is external? (Consider them from the viewpoint of a computer games software seller.)

(a) Magazine reviews of games(b) Past sales to specialist stores(c) Employee feedback(d) Own production figures

Q61. Which ONE of these will best help us to assess the reliability of information found in desk research?

(a) The source(b) The search engine used(c) The price we pay(d) The time it takes to obtain

Q62. Desk research plans should start with:

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(a) primary data.(b) external secondary data.(c) tertiary data.(d) internal secondary data.

Q63. Which ONE of the following decades marks when group discussions were fully accepted in marketing research?

(a) 1920s(b) 1930s(c) 1950s(d) 1970s

Q64. At what point does the analysis of qualitative data begin?

(a) Before data collection(b) During data collection(c) After data collection(d) None of the options given

Q65. Which ONE of the following is NOT the purpose of qualitative research?

(a) To discover the existence of opinions(b) To measure the 'amount' of opinion(c) To indicate different viewpoints(d) To gather unexpected data

Q66. The face-to-face focus group is the best tool to:

(a) probe intimate situations.(b) trigger unexpected views.(c) interview geographically dispersed respondents.(d) administer a naire.

Q67. Which ONE of the following statements is TRUE of non-verbal communications?

(a) Awareness of body language does not help inquiry in any way(b) Single signs have specific single meanings(c) We must consider a cluster of individual signs(d) It is what is said that matters, not how it is said

PART B

Q1._____________ is done to test different decision alternatives such as new product concept testing, advertising coy testing, pre-test marketing and test marketing.(a) selective research(b) programmatic research(c) evaluative research(d) none of the above Q2.____________ is performed to develop marketing options through market segmentation, market opportunity analysis or consumer attitude and product usage studies.(a) selective research(b) programmatic research(c) evaluative research(d) none of the above Q3._______________is carried out to evaluate performance of programs, including tracking advertising recall, corporate and brand image studies, and measuring customer satisfaction with the quality of the product and service.(a) selective research(b) programmatic research(c) evaluative research(d) none of the above

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Q4.___________ is an improvement over the CR design.(a) randomized block design(b) Latin square design(c) factorial design(d) none of the above Q5.____________ happens to be the most simple and fruitful method of formulating precisely the research problem or developing hypotheses.(a) the survey of concerning literature(b) experience survey(c) besides, the bibliographical survey of studies(d) all of the above Q6.___________ is the difference between a measure obtained from asample representing the population and the true measure that can be obtained only from the entire population.(a) Design error(b) sampling error(c) selection error(d) non-sampling error

Q7. __________ is based on the normal probability distribution and is used for judging the significance of several statistics measures, particularly the mean.(a) z-test(b) t-test(c) f-test(d) none of the above

Q8.__________ is measured as a percentage of total industry sales over a specified period.(a) Market share(b) Recall share(c) Advertising share(d) R & D share

Q9. _________ is based on chi-square distribution and as a paramedic test is used for comparing a sample variance to a theoretical population variance is unknown(a) z-test(b) t-test(c) f-test(d) all of the above Q10.____________ is based on t- distribution and is considered an appropriate test for judging the significance of sample mean or for judging significance of difference between the two means of the two samples(a) z-test(b) t-test(c) f-test(d) all of the above

Q11.___________ is already made in one’s is of interest may as well as made by the researcher for precisely formulating the problem.(a) the survey of concerning literature(b) experience survey(c) besides, the bibliographical survey of studies(d) all of the above

Q12.___________ may be defined as a method of collecting primary data in which number of individual with a common interest interact with each other.(a) personal interview(b) telephone interview(c) mail survey(d) group interview

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Q13._________ describes as fully as possible the kind of information the decision maker needs.(a) exploratory research(b) clear research objectives(c) both a and b(d) none of the above

Q14.In __________ method, sampling is carried out in two or more stages.(a) Probability or random sampling(b) systematic random sampling(c) multi-stage and sub-sampling(d) proportionate stratified sampling Q15.In a _________objects is assigned to mutually exclusive, labeled categories,but there are no necessary relationships among the categories.(a) nominal scale(b) ordinal scale(c) interval scale(d) ratio scale

Q16.____________ is suitable in is as where there is little experience to serve as a guide.(a) the survey of concerning literature(b) experience survey(c) besides, the bibliographical survey of studies(d) analysis of ‘insight –stimulating’ Q17.______________ is those that have only one item to measure a construct.(a) single item scale(b) itemized scale(c) comparative scale(d) rank order scale

Q18.____________ will suggest further relevant variables and help the researcher absorb the vocabulary and point of view of the typical respondent.(a) exploratory research

(b) clear research objectives(c) both a and b(d) none of the above

Q19.___________ means that we should plan the experiment in a manner that we can perform a two-way analysis of variance.(a) the principle of replication(b) the principle of randomization(c) principle of local control(d) all of the above

Q20._______ is obtained by ranking or by arranging them in order with regard to some common variable.(a) nominal scale(b) ordinal scale(c) interval scale(d) ratio scale

Q21.___________ involves selection of a certain number of sub-samples rather than one full sample from a population.(a) Probability or random sampling(b) systematic random sampling(c) Stratified random sampling(d) replicated or interpenetrating sampling

Q22.___________ is the difference or variation between the information required for a marketing research study and the information being sought by the researcher.(a) surrogate información error(b) sampling error(c) selection error(d) non-sampling error

Q23. _________refers to the subsection of the final sample form a pre-selected larger sample that provided information for improving the final selection.(a) Probability or random sampling

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(b) systematic random sampling(c) double sampling and multiphase sampling(d) proportionate stratified sampling

Q24.____________ can occur when data from the questionnaire is coded, edited.(a) Design error(b) sampling error(c) data analysis error(d) non-sampling error Q25._____________ means the survey of people who have had practical experience with the problem to be studied.(a) the survey of concerning literature(b) experience survey(c) besides, the bibliographical survey of studies(d) all of the above

Q26._________ is one of the prominent methods of data collection .(a) personal interview(b) telephone interview(c) mail survey(d) all of the above

Q27. These may include cameras, tape recorders, videotape.(a) mechanical devices(b) field observation log(c) both a and b(d) none of the above

Q28.What is the pre-requisites of effective observation?(a) observations must be done under conditions which will permit accurate results

(b) observation must cover a sufficient number of representative samples of the cases(c) recording should be accurate and complete(d) all of the above

Q29. What are the benefits of observation?(a) the main virtue of observation is its directness(b) data collected by observation may describe the observed phenomena as they occur in their natural settings(c) both a and b(d) none of the above Q30.What is the limitations of observation?(a) no use for studying past events or activities(b) not suitable for studying and attitudes(c) both a and b(d) none of the above

Q31.__________ , also called researcher-induced errors.(a) Design error(b) sampling error(c) selection error(d) non-sampling error Q32.___________ occurs when a sample obtained through a non- probability sampling method is not representative of population.(a) Design error(b) sampling error(c) selection error(d) non-sampling error

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Q33.What is the main understanding between the manager and the researcher for the research purpose?(a) users of the research results(b) problems or opportunities to be studied(c) decision alternatives being studied(d) all of the above Q34.___________ is directory of population members from which a sample is selected.(a) Design error(b) sampling frame error(c) selection error(d) non-sampling error Q35.___________ includes all other errors associated with a research project.(a) Design error(b) sampling error(c) selection error(d) non-sampling error

Q36.What is the uses of secondary data?(a) reference purpose(b) bench marks against which the findings of research may be tested(c) sole source of information for a research project studies as securities(d) all of the above

Q37. __________ is a non-personal method of data collection.(a) personal interview(b) telephone interview(c) mail survey(d) all of the above

Q38.In ___________ the respondents is asked to sort the various characteristics or objects that is being comprised into various groups.

(a) single item scale(b) itemized scale(c) Q-sort scaling(d) rank order scale

Q39. ____________ require respondents to allocate a fixed number of rating points among several objects to reflect the relative preference of each object.(a) single item scale(b) itemized scale(c) constant sum scale(d) rank order scale

Q40. In the _________, the various categories of the scale are depicted pictorially.(a) single item scale(b) itemized scale(c) comparative scale(d) pictorial scale

Q41.____________ is a special kind of interval scale that has a meaningful zero point.(a) nominal scale(b) ordinal scale(c) interval scale(d) ratio scale

Q42.______________ requires the respondent to arrange a set of objects with regard to a common criterion.(a) single item scale(b) itemized scale(c) comparative scale(d) rank order scale

Q43.___________ requires a respondent to indicate a degree of agreement or disagreement with a variety of statement related to the attitudes or objects.(a) single item scale(b) Liker scale(c) comparative scale

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(d) rank order scale

Q44.The procedure of ______________ is also known as the method of equal appearing intervals.(a) single item scale(b) Thurston scale(c) comparative scale(d) rank order scale

Q45.In _______ the numbers used to rank the objects also represent equals increments of the attribute being measured.(a) nominal scale(b) ordinal scale(c) interval scale(d) ratio scale

Q46.____________ is used widely to describe the set of beliefs that compromise a person’s image of an organization or brand.(a) semantic-differential scale(b) ordinal scale(c) interval scale(d) ratio scale

Q47._____________ can be applied to various populations such as students in a class ,houses in a street etc.(a) Probability or random sampling(b) systematic random sampling(c) Stratified random sampling(d) proportionate stratified sampling Q48.____________ is based on the theory of probability.(a) Probability or random sampling(b) Simple random sampling(c) Stratified random sampling(d) proportionate stratified sampling Q49.The probability of ________ is usually determined in advance and is

understood as the level of significance of testing the hypotheses.(a) Null hypothesis(b) The level if significance(c) Decision rule of hypotheses(d) Type I errors

Q50. What are the factors that affect the level of significance?(a) the size of the sample(b) the variability of measurements within samples(c) the magnitude of the difference between samples(d) all of the above Q51._________ is designed for publication in professional journal.(a) Popular reports(b) Technical reports(c) Research article(d) Summary reports

Q52.In ___________ the reader is less interested in the methodological details, but more interested in the findings of the study.(a) Popular reports(b) Technical reports(c) Research article(d) Summary reports Q53.___________ narrates what has been done so as and what was its outcome.(a) Interim reports(b) Technical reports(c) Research article(d) Summary reports Q54.____________ is magnet for lay audience i.e. the general public .(a) Popular reports(b) Technical reports(c) Research article

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(d) Summary reports

Q55._________ is a short summary of technical report .(a) Popular reports(b) Technical reports(c) Research abstract(d) Summary reports

Q56. In _____________, comprehensive full report of the research process and its outcome.(a) Popular reports(b) Technical reports(c) Research article(d) Summary reports

Q57.__________ is a company’s research and development expenditure as a percentage of total industry R & D expenditures.(a) Market share(b) Recall share(c) Advertising share(d) R & D share

Q58.__________ is the percentage of media space or time a brand has of the total media share of that industry, often, measured simply as dollars the total media share for that industry.(a) Market share(b) Recall share(c) Advertising share(d) R & D share

Q59.__________ is the percentage of customers who name the brand when they is asked to name the first brand that

comes to mind when they consider buying a particular type pf product.(a) Market share(b) Recall share(c) Advertising share(d) R & D share

Q60. What is the difference between the terms market research and marketing research?(a) Market research concerns strategic decisions, marketing research does not(b) Market research concerns operational decisions, marketing research does not(c) Marketing research looks at academic matters, market research does not(d) None of the above

Q61. Which one of these is NOT an element of the MKIS?

(a) Internal Records(b) Marketing Insight System(c) Marketing Research System(d) Analysis System

Q62. Which one of these has less to do with marketing research than the others?

(a) FIS(b) CAPI(c) MKIS(d) MDSS

Q63. Most qualitative research money goes into...

(a) Depths(b) Group Discussions(c) Delphi(d) Ethnography

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(b) what sales should be offered during the year?

Q64. Which of these quantitative methods is favoured in Europe?

(a) Telephone(b) Postal(c) Face to Face(d) Online

Q65. Which is the odd one out?

(a) IPSOS(b) MRS(c) GFK(d) TNS

Q66. Which is the odd one out?

(a) CIM(b) ESOMAR(c) MRS(d) NRS

Q67. Semiotics refers to:

(a) the analysis of signs.(b) body language.(c) a projective technique.(d) syndicated.

Q68. Semiotic analysis is criticised for being:

(a) objective.(b) old-fashioned.(c) subjective.(d) too simple.

PART C

Q1.Which of this is included in the personal selling decisions?(a) what customer types have the most potential?

(c) what appeals should be used in the advertising?(d) how can brand loyalty be increased?

Q2.What is the benefits of secondary data?(a) can be secured quickly and cheaply(b) longer reference(c) both a and b(d) none of the above

Q3. Which of this is included in the product decisions?(a) how should the price be positioned?(b) what should be the mark up policy?(c) which segment should be the target?(d) none of the above

Q4. Which of this is included in the branding decisions?(a) what customer types have the most potential?(b) what sales should be offered during the year?(c) what appeals should be used in the advertising?(d) how can brand loyalty be increased? Q5. Which of the following is correct statement?(a) marketing is the processes of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to crate exchanges that satisfy individual and organizational objectives(b) the marketing concept requires that customer satisfaction rather than profit maximization, be the global of an organization.

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(c) both a and b(d) none of the above

Q6. Which of this is included in the distribution decisions?(a) how should the price be positioned?(b) what should be the mark up policy?(c) which segment should be the target?(d) none of the above

Q7. It is uses in agricultural research.(a) randomized block design(b) Latin square design(c) factorial design(d) none of the above

Q8.It is used in experiments where the effects of varying more than one factor are to be determined.(a) randomized block design(b) Latin square design(c) factorial design(d) none of the above

Q9. Arrange the fooling in the order as they are required in the research studies:(i) what research should be done? (ii) how should the research be designed to achieve the research objectives (iii) why should we do research? (iv) is it worth doing research?(a) ii,iii,iv,i(b) i,iii,ii,iv(c) iii,i, iv, ii(d) iv,ii,i,iii

Q10.Which of the following is included in the behavioral variables?(a) race(b) intention(c) resources(d) cities

Q11.This is an important form of cluster sampling.

(a) area sampling(b) systematic random sampling(c) Stratified random sampling(d) proportionate stratified sampling Q12.What is the circumstances for hypotheses construction?(a) it should be specific and precise(b) it should be empirically testable, where it is right or wrong(c) the statements in the hypothesis should not be contradictory(d) all of the above

Q13.What is the ways of avoiding distraction while presentation?(a) take everything’s out of your packet and make sure there is nothing on the lectern(b) try to avoid the extremes of either obvious pacing or hiding behind a lectern(c) both a and b(d) none of the above

Q14.Which of the following is false?(a) research report is a means for communicating research experience to others(b) the purpose of the research report is to communicate to interested persons the methodology(c) research report is a narrative and authoritative document on the outcome of a research effort(d) none of the above

Q15.What is the key features of proportionate stratified sampling?(a) provides a known non-zero chance of selection for each population element(b) easiest methods(c) involves drawing a sample from each stratum in proportion to the latter’s share in the total population

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(d) all of the above

Q16. This sampling technique gives each element an equal and independentchance of being selected.(a) Probability or random sampling(b) Simple random sampling(c) Stratified random sampling(d) proportionate stratified sampling Q17.Thus sampling involves drawing a sample from each stratum in proportion to the latter’s share in the total population.(a) Probability or random sampling(b) Simple random sampling(c) Stratified random sampling(d) proportionate stratified sampling Q18.This type of sampling is suited for a small homogenous population.(a) Probability or random sampling(b) Simple random sampling(c) Stratified random sampling(d) proportionate stratified sampling Q19.What is the benefits of disproportionate stratified random sampling?(a) easiest methods(b) enhances the representative ness to each sample(c) less time consuming(d) all of the above

Q20.This is an improved type of random or probability sampling .(a) proportionate stratified sampling(b) Simple random sampling(c) Stratified random sampling(d) none of the above

Q21.This does not involve the physical presence of the observer, and the

recording is done by mechanical; , photographic or electronic devices.(a) indirect observation(b) controlled observation(c) participant observation(d) uncontrolled observation Q22.This method is used when the population contains some small butimportant subgroups, when groups are quite heterogeneous.(a) Probability or random sampling(b) Simple random sampling(c) Stratified random sampling(d) disproportionate stratified random sampling

Q23.What is the considerations for framing the questions?(a) do any words have a vague or ambiguous meaning(b) is the question applicable to all respondents(c) is any questions double-barreled(d) all of the above

Q24.This method dies not give proportionate representation to the strata?(a) Probability or random sampling(b) Simple random sampling(c) disproportionate stratified random sampling(d) proportionate stratified sampling Q25.What is the major principles of experimental designs?(a) the principle of replication(b) the principle of randomization(c) principle of local control(d) all of the above

Q26.What is the main ways of collecting the data?(a) personal interview

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(b) telephone interview(c) mail survey(d) all of the above

Q27.What is the benefits of personal interview?(a) depth and detail of the information can be secured(b) interviewer can do more to improve the percentage of reposes(c) both a and b(d) none of the above

Q28.This is the colorful name for a technique of building up a list or a sample of a special population by using an initial set of its member as informants.(a) accidental sampling(b) purposive sampling(c) quota sampling(d) snow-ball sampling

Q29.This is the simplest and most familiar procedure of random sampling.(a) accidental sampling(b) purposive sampling(c) lottery method(d) snow-ball sampling

Q30.Arrange the following steps in the order as they are required to develop a good questionnaire:(i) plan what to measure (ii) formulate questions to obtain the needed answers(iii) correct the problems and pre-test again(a) i,ii,iii(b) iii,i,ii(c) ii,iii,i(d) iii,ii,i

Q31.In this observation the observer is a part of the phenomena or group which is observed and he acts as both an observer and a participant.(a) direct observation(b) controlled observation(c) participant observation(d) uncontrolled observation

Q32. This means observation of an event personally by the observer when it takes place.(a) direct observation(b) controlled observation(c) participant observation(d) uncontrolled observation

Q33.In this method, the observer stand apart and does not participate in the phenomenon observed.(a) direct observation(b) controlled observation(c) non-participant observation(d) uncontrolled observation

Q34.This involves standardization techniques and experiences of maximum control over extrinsic and intrinsic variables by adopting experimental design .(a) direct observation(b) controlled observation(c) participant observation(d) uncontrolled observation Q35.What is the benefits of simple random sampling?(a) one of the easiest methods(b) can easily be computed(c) both a and b(d) none of the above

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Q41.It means random selection ofQ36.This method is sampling is an alternative to random selection.(a) Probability or random sampling(b) systematic random sampling(c) Stratified random sampling(d) proportionate stratified sampling Q37.What is the key features of probability or random sampling?(a) provides a known non-zero chance of selection for each population element(b) easiest methods(c) involves drawing a sample from each stratum in proportion to the latter’s share in the total population(d) all of the above

Q38.What is the factors considered in making the decision of census or sampling?(a) the size of population(b) amount of funds budgeted for the study(c) facilities(d) all of the above

Q39.What is the key features of simple random sampling(a) provides a known non-zero chance of selection for each population element(b) easiest methods(c) involves drawing a sample from each stratum in proportion to the latter’s share in the total population(d) all of the above

Q40.What is the criteria of sampling procedure?(a) purpose of the survey(b) measurability(c) degree of precision(d) all of the above

sampling units consisting of population elements.(a) cluster sampling(b) systematic random sampling(c) Stratified random sampling(d) proportionate stratified sampling Q42.This is very important concept in the context of hypotheses testing.(a) Null hypothesis(b) The level of significance(c) Decision rule of hypotheses(d) Type I and Type II errors

Q43.This step consist in making a formal statement of the null hypothesis.(a) Making a formal statement(b) Selecting a significant level(c) Deciding the distribution to use(d) Calculation of the probability

Q44.In this step, one has to calculate the probability that then sample result would diverge as widely as it has from expectations.(a) Making a formal statement(b) Selecting a significant level(c) Deciding the distribution to use(d) Calculation of the probability

Q45.What is the feature of hypotheses?(a) an assumption about relations between variables(b) a tentative explanation of the research problems or a guess about the research outcome(c) both a and b(d) none of the above

Q46. What are the functions of hypotheses?(a) determines the data needs

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(b) gives a definite point to the investigation(c) determines the most appropriate technique of theory(d) all of the above

Q47. What is the nature of hypothesis?(a) must consider the experience of other researches(b) must accurate reflect the relevant sociological fact(c) both and b(d) none of the above

Q48.Which of the following is included in prefatory items?(a) introduction(b) table of content(c) models if any(d) all of the above

Q49.Arrange the following in the order as they is in successful presentations ?(i) create audience interest (ii) communicate to a specific audience (iii) structure the presentation (iv) be specific and visual(a) ii,iii, i, iv(b) iv,ii,iii,i(c) ii,i.,iii,iv,i(d) iv, i,iii,ii

Q50.Which of the following is included in the body of the report?(a) list of tables(b) certificates(c) methodology(d) title page

Q51.What is the purpose of research work?(a) to communicate to interested persons the methodology and the results of the study(b) to convince what was done

(c) both a and b(d) none of the above

Q52. Which of the following is included in reference material?(a) appendix(b) bibliography(c) compiles tables(d) all of the above

Q53.Match the following :1.Comprehnsive full report of the research process a. research abstractand its outcome2.Short summary of technical report

b. technicalreports3. meant for lay audience

c. summary reports4. the research is less interested in the methodical details d. popular reports

(a) 1-d,2-a, 3-c, 4-b(b) 1-b,2-a, 3-c, 4-d(c) 1-b,2-c, 3-a, 4-d(d) 1-b,2-a, 3-d, 4-c

Q54.What is the key functions of research report?(a) it is a means for judging the quality of research project(b) it is a meant for evaluating researcher’s competency(c) both a and b(d) none of the above

Q55.What all is included in the process- based assessment?(a) marketing skill audio(b) comparison of relative to cost(c) brand equity(d) all of the above

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comes to mind when they consider buying a particular type of product(c) both a and b(d) none of the above

Q56.Match the following:1.the percentage of customers who name the brandwhen they is asked to name the first brand thatcomes to mind when they consider buying aparticular type pf product.

a. Recall share2. measured as a percentage of total industry salesover a specified period.

b. Market

Q58. What is data "which relates to a living individual who can be identified from the data, or from the data and other information in the possession of, or likely to come into the possession of, the data controller"?

(a) Impersonal data(b) Personal data(c) Behavioural data(d) Something else

Q59. How many principles are contained in the UK Data Protection Act 1998?

Share3. the percentage of media space or time a brandhas of the total media share of that industry,often, measured simply as dollars the total mediashare for that industry.

(a) Eight(b) Ten(c) Twelve(d) Fourteen

c. Advertising share4. company’s research and development expenditureas a percentage of total industry R & D

expenditures. d. R & D share(a) 1-b,2-a,3-c,4-d(b) 1-a,2-b,3-c,4-d(c) 1-a,2-c,3-b,4-d(d) 1-a,2-b,3-d,4-c

Q57.Which of the following is true?(a) Market shares are measured as a percentage of total industry sales over a specified time period.(b) recall share is the percentage of customers who name the brand when they is asked to name the first brand that

Q60. Which Job matches this description? "Responsible for specific parts of projects, may be part of a team. Will write naires and analyse results. May prepare reports and presentations."

(a) Spec Writer(b) Research Executive(c) Personal Interviewer(d) Moderator

Q61. Which ONE of these is NOT one of the four Ps of the original marketing mix proposed by McCarthy in the late1950s?

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(a) Product(b) Price(c) Publication(d) Place

Q62. Which ONE of these is a technique useful in project planning?

(a) SERT(b) SPERT(c) PERT(d) REPT

Q63. Which ONE is the odd one out?

(a) Aim(b) Goal(c) Objective(d) Subjective

Q64. Which ONE of these is one of the four Ps of the marketing research mix(MR Mix) proposed by Bradley in the early 2000s?

(a) Probability(b) Purpose(c) Parameter(d) Promotion

Q65. Which ONE of these needs to be decided before considering whether to take a census or sample?

(a) The method(b) The objectives(c) The reporting style(d) The Gantt chart

Q66. Which ONE of these should be used as a starting point for any research project?

(c) Omnibus data(d) Continuous data

Q67. The depth interview is the same as a:

(a) Delphi interview.(b) quantitative interview.(c) focused interview.(d) semiotic study.

Q68. Which ONE of the following is generally considered to be a forecasting method?

(a) Accompanied shopping(b) Delphi interview(c) Depth interview(d) Focus group

(a) Primary data(b) Secondary data

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Answers to Marketing Research (MK0004)

PART-A

Q.NO. Q.NO. Q.NO. Q.NO.1 D 18 D 35 D 52 D2 D 19 C 36 C 53 C3 C 20 C 37 D 54 C4 C 21 D 38 C 55 B5 D 22 C 39 D 56 B6 A 23 D 40 D 57 D7 D 24 B 41 D 58 C8 D 25 C 42 D 59 B9 D 26 B 43 D 60 A10 C 27 A 44 C 61 A11 C 28 C 45 D 62 C12 D 29 D 46 C 63 D13 B 30 C 47 C 64 B14 B 31 B 48 C 65 B15 C 32 C 49 C 66 B16 D 33 B 50 B 67 C17 B 34 C 51 C

PART-B

Q.NO. Q.NO. Q.NO. Q.NO.1 A 18 A 35 D 52 A2 B 19 C 36 D 53 A3 C 20 B 37 B 54 D4 A 21 D 38 C 55 C5 A 22 A 39 C 56 B6 B 23 C 40 D 57 D7 A 24 C 41 D 58 C8 A 25 B 42 D 59 B9 C 26 A 43 B 60 D10 B 27 A 44 B 61 B11 C 28 D 45 C 62 A12 D 29 C 46 A 63 D13 B 30 C 47 B 64 C14 C 31 A 48 A 65 B15 A 32 C 49 D 66 D16 D 33 D 50 D 67 A17 A 34 B 51 C 68 C

PART-C

Q.NO. Q.NO. Q.NO. Q.NO.1 A 18 B 35 C 52 D2 C 19 C 36 B 53 B3 A 20 C 37 A 54 C4 D 21 A 38 D 55 D5 C 22 D 39 B 56 B6 B 23 D 40 D 57 C7 B 24 C 41 A 58 B8 C 25 D 42 B 59 A9 C 26 D 43 A 60 B10 B 27 C 44 D 61 C11 A 28 D 45 C 62 C12 D 29 C 46 D 63 D13 C 30 A 47 C 64 B14 D 31 C 48 B 65 B15 C 32 A 49 A 66 B16 B 33 C 50 C 67 C17 D 34 D 51 A 68 B

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