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Online Fundraising@MelissaRyan

@MelissaRyan

Let’s talk about your inbox

What makes a fundraising

email great?

A great fundraising email

Seizes the moment (or creates one)

Contains a clear hard ask

Empowers a community of supporters

Demonstrates a solid theory of change

Build Your List

Build Your List

Online Listbuilding

Homepage signups

Petitions & online actions

Asks on social media

Online ads

Partnerships & joint campaigns

Offline Listbuilding

Train staff and volunteers to collect email sign ups at every opportunity (including fundraisers)

Require email addresses for RSVP and admission at all events

Encourage supporters to visit your website at every opportunity. Make sure the website address is included on all materials and mentioned in all remarks.

Know Your List

Know Your List

#Trending

#Winning

Plan Campaigns

Fundraising Campaigns

Plan as a series

Set a clear goal with a theory of change

Set Deadlines

Update supporters on your progress

Thank them at the conclusion

Get a grid.

Donors Love Deadlines

Seize Moments

The $10 Million Dollar Email

Sometimes it’s better to be the

1st than to be the best.

Donation Pages

Donation Page 101’s

Make it as easy as possible for supporters to donate

Don’t stand in the way!

Thank supporters after they donate

Encourage donors to spread the word

@

Making the Ask

A Solid Ask

Is Transparent

Is easy to understand

Has a goal and a deadline

Builds Community

Upcoming Trainings

Leverage Social Media

Raise on All Fronts

Raise on All Fronts

Takeaways

Build a permission based email list

Respect your relationship with your list & treat them as a community

Plan campaigns and seize moments

Work all channels to ensure no money is left on the table

www.neworganizing.com

@neworganizing