MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict What’s Next?

MANAGING DIRECTOR

WHAT’S NEXT

ARE WE

SOURCES: EMARKETER, “THE STATE OF US DIGITAL ADVERTISING 2015,” 3/30/15EMARKETER, “US MOBILE VIDEO ADVERTISING 2015”, 6/2/15

$-

$5

$10

$15

$20

$25

2014

2015

2016

BIL

LIO

NS

DESKTOP DISPLAY MOBILE DISPLAY VIDEO

DESKTOP

59%

MOBILE

41%

SOURCE: EMARKETER, “US MOBILE VIDEO ADVERTISING 2015”, 6/2/15

SOURCE: EMARKETER, “THE STATE OF US DIGITAL ADVERTISING 2015,” 3/30/15

MOBILE WEB

27%

IN-APP

73%

Percent of total digital ad spending in Canada

Desktop/Laptop Ad Spending

Canada, 2014-2018

(please specify)

(e.g. too many vendors, too many layers in the value chain)

TRENDS TO WATCH

SOURCES: POLITICO, “THE NEXT BIG THING IN CAMPAIGNS”, 8/26/14AD AGE, “PROGRAMMATIC BUYING COMING TO THE DIGITAL ARENA IN 2016”, 6/3/15

The leading programmatic media & technology platform

50 Offices

950 Million spend managed

2800 + Clients130 Engineers

42 Markets

1,000 Employees