Mixmag

MIXMAG

By Stan Shirokiy

General Information

Mixmag is a British dance music and clubbing magazine. It styles itself as "the world's biggest selling dance music magazine. Launched in 1982 in the United Kingdom, Mixmag covers dance events, and reviews music and club nights.

Circulation Levels

an Audit Bureau of Circulations (UK) audited circulation of approximately 21,250 (01 Jan 2010 - 31 Dec 2010)

Mixmag

Editor Nick Decosemo Categories Music Magazine Frequency Monthly Publisher Development Hell Ltd First Issue 1 February 1983 Country UK Website www.mixmag.net

Current Content

In addition to the change in editorial tone, the relaunched Mixmfeatures a fashion section, larger size and, according to Mixmag,improved production valuesag.

Mixmag carries a covermount mix CD each month by a different DJ or artist. These have included Richie Hawtin, Sven Väth, Erol Alkan, Tom Neville, Smokin' Jo, Ferry Corsten and DJ Touche. Soulwax released This Is Radio Soulwax into the magazine in 2006.

History

The first issue was printed on February 1, 1983 as a 16-page black and white magazine published by Disco Mix Club — the DJ mailout service. The first cover was Shalamar, the first editor DMC’s Tony Prince and the first advertiser was a company called Technics Panasonic

In 2001, the magazine teamed up with Virgin Records to release a double album titled B!g Tunes. In the album were forty two dance songs selected "the best" by Mixmag themselves.

MIXMAG Brazil

Since 2009 the magazine have a Brazilian version, as a result of South American's dance music market growth. The launch party was held in Pacha São Paulo (September 2009) for 4000 people with DJ Gui Boratto, after the last minute cancellation of Deadmau5 for the night. So far, the magazine have worked with Brazilian clubs and dance events such as Planeta Atlantida Festival, Ultra Music Festival Brazil, Reveillon Boutique Florianopolis, Warung Beach Club, XXXperience Festival, MOB Festival, Green Valley, D-Edge, Blue Coast, Anzuclub, Creamfields Brazil, Tribe Festival, Pacha and many others

Cover Pages

This is the example of the magazine which is published in Brazil. As you can see, on the background there is an image of David Guetta, who is arguably one of the best DJ’s on the planet at the moment. This certainly helps to attract more customer as there would be an article or an interview with this particular DJ.

In the next blog, I would analyse the content and cover pages of the same magazine, but different issues. as its fits with the same genre which I would use for my music magazine

Cover Pages ( UK)