Mixmag’ magazine analysiss

‘Mixmag’ Magazine analysisBy : Evelina Vysniauskaite

Use of colour?

Front cover Between blue and green colour –

something you don’t see everyday

Colourful, playful, COOL. Looks ‘friendly’, bright colours used such as white and pink

Main image drags our attention from the actual background colour, because the model wears bright colours, pink and black (outstanding, catchy)

Contents Black colour, related to the T.A,

as they are used to be in a dark environment(going to clubs, nights out, tripping with friends etc.)

‘Party’ impression, at the same time very neat and connoting about maturity

Use of colour (Double Page Spread)

‘Technology open’, modern and looking serious (mature)

Well fits into EDM world (it is still quite a new type of music, not everyone understands it

Design

Front cover Sans serif font

The biggest thing on the page – main model’s name ‘Tiga’ which shows he is the most important person here

There are also some ‘plus’ features and etc., however there is not many cover stories which is in my opinion very good connotation of maturity, seriousness and T.A

Contents page Sans serif font

Divided into some sections like : cue/ features/ tunes/ fashion and directory.

Just a few images used

White colour of lettering stands out of the dark page

Titles of story lines are bold to catch T.A attention

Design (DPS)

Sans serif font (the whole magazine) which connotes about modernism

Easy readable

Bold font used just for masthead and underlines for very important bits of text (just before the main text starts)

Images

Front cover Represents young people, but

not teenagers. Aged between 18 and 25, for sure interested into EDM, modernism, newest fashion

And males and females

The best explanation for that, even though the main model is a man, but the colour of jacket connotes about females (light pink)

Contents

Couple of images used just to catch T.A eye. Such as a beautiful girl in mid close up on the left side (the title says : sort your night life out). They used it on the left side cause we read from left to right, it would catch men eyes, females are mostly more patient, so they would keep reading, and on the right side there is a close up of the guy called Gui Beratto – to attract female audience.

Couple of small images from EDM festivals (Creamfields 2014)

Design (DPS)

Very bright image used, the guy sitting on some kind of thing which looks like bricks. The page itself has a background image under the original image, created from small squares just to make an impression as if the image goes and never ends.

Young audience between 18 and 25 year old interested into EDM music for sure

Some other images underneath the text, other artist’s albums etc.

Pose, style, hair, make-up

Front cover Pink jacket, black cap –

connotation of being cool.

The other thing that cathes T.A’s eye is the word on his hat ‘ACTION’ because the page itself is not overcrowded with cover lines

Contents Clear images

Bright but not with ONE particular colour, which lets all the images to go into one thing, otherwise they wouldn’t fit together

Pose, style, hair, make-up (DPS)

The model looking sideways, not using direct gaze connotes about mystery and breaking limits, breaking rules (in general it breaks conventions)

Also the model is not smiling, which connotes about seriousness

Dressed super fashionably, with small details such as watch, necklace, pierced ear. Females would describe him as being sexy, modern, fashionable, while men would like to be HIM.

Use of words?

Front cover The masthead represents the

magazine is about EDM ‘Mixmag’ DJ magazine

‘I was the guy wearing gas mask to parties’ lets T.A to relate themselves with the main character, as he wasn’t a ‘normal, simple’ guy

Sub line on the top of magazine shouts : The world’s biggest dance music and club culture magazine

Which means it is impossible to miss it. Direct information

Contents Modern lettering used for

‘contents’, also on the right side small copy of masthead and a small image of the front cover

Short very attractive titles such as ‘Paris Hilton’, ‘Secondcity’ basically titles that mean something for T.A. After this connotation T.A wants to read the whole story

Left side – not direct gaze, mid close up – random girl

Right side – direct gaze, close up, well known artist. Direct gaze allocates T.A attention

Use of words? (DPS)

The anchorage text under masthead says : These Lung’s for hire.

This tells us that the text is about singer.

‘Meet the vocalists behind some of EDM’s biggest hits.’ straight away we understand what kind of audience this product is aimed at, as not everyone would even understand such abbreviation like EDM.

Language

Front cover Double meaning language for

young people like ‘put it all on the line’

Contents Small but very effective titles

that means a lot for T.A specifically ‘Acid techno’, ‘Escape to New York’

Identifies young people using not slang but everyday’s language, colloquial language. It is used in this magazine so T.A would identify easier with this magazine

Language (DPS)

Double meaning masthead, which shows T.A. is older than 16 for sure

Abbreviations which are very well known for T.A catches their eyes, and makes the product for specific niche market

Overall

Magazine connotes about modernism, young people, different needs, but for sure partying, raving, fashion and stuff like that. When they still don’t have many problems like health or family problems. Mostly connotes about people being in serious relationships or being single, not the ones who cheat on each other. Interested into piercings, tattoos, fashionable clothes, accessories. Probably still in university or college studying but working at the same time. Not living with parents. Income might be about £10000-25000 per year.