Mitt Romney

Mitt RomneyFebruary 1, 2012

Background Father was influential business man

and Michigan Governor Attended Brigham Young University Attended Harvard Business and

Law School, Soon founded the Investment firm

Bain Capital in 1984 Defeated by Edward Kennedy in the

1994 Mass. Senate Race Successfully managed the Salt Lake

Organizing Committee to host the Olympic Games in 2002

Successfully Ran for Mass. Governor in 2003

Lost the 2008 Republican Nomination to John McCain

Strategy Began immediately after

2008 Nomination loss Focus on previous success

in business Focus on attacking

Obama’s economic policies

Has refrained from attacking his nomination opponents

Has run a “defensive” and risk free nomination campaign

Strengths Largest fundraiser of

all candidates Personal success in

business has given his economic plans legitimacy

Bi-partisan history as Mass. Governor,

Navigated the Salt Lake Games into the black

Weaknesses A history of flip

flopping Too much defense,

not enough offense History of leaning

too far to the left Religion Bi-partisan

compromises

Themes Reiterate the

economy Attack Obama Downplay flip

flops

Primaries Iowa: Tied with Santorum

Spent $132 per vote, Santorum spent $15 New Hampshire: Never in Doubt South Carolina: Gringrich victory

Gringrich attacked, Romney faltered Florida: Romney victory

Romney outspends Has upper hand with older voters

SupportStrengths

Female Voters Moderates Liberals Voters focused on

“electable” candidates

Weaknesses Evangelical

Christians Tea Party Poor Strong

Conservatives

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