Mitel Applications Suite (MAS) 2 · Mitel will enforce its right to protect its confidential and proprietary information and failure to comply with the foregoing may result in legal

Mitel Applications Suite(MAS) 2.1

HOW TO SELL GUIDE

JUNE 2010

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The information conveyed in this document is confidential and proprietary to Mitel and is intended solely for Mitel employees and members of Mitel’s resellerchannel who specifically have a need to know this information. If you are not a Mitel employee or a Mitel authorizedPARTNER, you are not the intended recipientof this information. Please delete or return any related material. Mitel will enforce its right to protect its confidential and proprietary information and failure tocomply with the foregoing may result in legal action against you or your company.

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Table of Contents

Introduction.....................................................................................................2

Why Sell the Mitel Applications Suite...................................................2

MAS Solutions Portfolio Guide .............................................................3

Positioning the 5000 CP and MCD with MAS .......................................8

Five Key Reasons to Buy the Mitel Applications Suite .........................9

Questions to Ask Your Customer / Prospect........................................11

Resources ...........................................................................................16

Appendix – Get to Know Your Customer ............................................16

CHAPTER IDENTIFIER MITEL 1

MITEL APPLICATIONS SUITE (MAS) 2.1

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IntroductionSimply Communicating®

Uncovering opportunities in a highly competitive market requires a communications strategy.Knowing when, where, and how the customer wants to communicate is essential to businesssuccess. Mitel understands the unique needs of small to medium-sized business (SMB). It iswith these needs in mind that the Mitel® Applications Suite (MAS) was created to enablebusinesses to leverage their IT investment and streamline operations with simple, reliablebusiness communications.

Business Communications Made SimpleMAS is a robust communications solution that unifies business-critical applications intoan easy-to-use, cost-effective solution. MAS simplifies communications while increasingproductivity, enhancing customer service and collaboration, as well as reducing total cost ofownership. MAS delivers capabilities like unified messaging, speech-enabled auto-attendant,mobility, teleworking, sophisticated audio and web conferencing, contact centers, andbusiness reporting.

MAS integrates seamlessly with Mitel’s product portfolio such as Mitel CommunicationsDirector (MCD) software, Mitel 5000 Communications Platform (CP), and Mitel Axxess; allof which provide call control, extensive features, and support for a wide range of innovativedesktop devices and applications. MAS is also supported as a virtual appliance within theVMware® vSphere™ environment and by MCD. Virtual Mitel Applications Suite (Virtual MAS)delivers capital cost savings associated with the reduction in server hardware and real estate;operational savings related to the reduction in power and server provisioning costs; as well asproductivity improvements and resource efficiencies in data center management and riskmitigation for business continuity and disaster recovery plans.

Mitel How to Sell GuideThe How to Sell Guide is designed to help Mitel sales representatives to identify opportunitiesand engage strategically with businesses in the SMB market.

Why Sell the Mitel Applications SuiteCore Differentiators1. Offer Mitel’s most popular Unified Communications (UC) applications on a single server

• MAS offers unified messaging, speech-enabled auto-attendant, mobility, teleworking,audio and web conferencing, entry level contact center, and business telephony reportingall in one box – of the customers’ choosing

• Customers have access to all applications with the purchase of the base package atno additional cost

• The MAS base packages with application licensing offer SMB customers the ability to trialnew UC applications and invest in the applications based on their business environment

• The Mitel Teleworker Solution (Teleworker Service on Mitel Border Gateway) is easy todeploy and remotely managed, making it attractive to businesses who want to supportsmall remote sites that do not have dedicated lines coming in

MITEL 2HOW TO SELL GUIDE



• Mitel Customer Service Manager (CSM) and Mitel Business Dashboard provide a richerset of functionality at a more affordable price point than other competitive solutions withembedded applications (Nortel®, Avaya®, ShoreTel®)

• Virtual MAS leverages VMware VSphere 4 to enable businesses to consolidate Mitel’sleading unified communications applications in the data center.

2. Consistent integrated administration across all applications• Unlike other competitor solutions, MAS provides a single point of access to administer all

applications and optionally manage users on MCD.

3. Single access point to UC applications via Mitel Unified Communicator® (UC) Advanced Client • Rather than having multiple application clients, Mitel customers with UC Advanced can

launch all MAS applications including the MAS “My Unified Communications” portal• A single point of user access and preference management.

4. Choice of software and pre-integrated server appliance• Customers are given the unique ability to purchase MAS as:

– A software download and install it on their own CPE (Mitel certified industrystandard PC server);

– A pre-integrated Software Appliance; or– Consolidated call control and applications in one box, by installing the software on

an APC card and inserting it into a Mitel 3300 CXi II Controller.


1. Customer Challenge: Need to leverage IT investment to streamline operations and cost

Business Pain Point

• Maintain separate voiceand data networks

• PBX reaching end of life• Centrex contract coming

to an end

Solution

• Digital / IP Communications

Product / Application

• Mitel Applications Suite• Virtual MAS for MCD• Mitel Communications

Director (MCD)• Virtual MCD• Mitel 3300 CXi II Controller• Mitel 5000 Communications

Platform (CP)

Business Benefit

• Single server consolidation• Simplified management• A core set of Unified Communications applications• Delivers strategic ROI

– Enhances customer responsiveness– Improves multi-site communications– Decreases business travel costs– Improves employee accessibility

MAS Solutions Portfolio Guide



HOW TO SELL GUIDE MITEL 4


Business Pain Point

• Inability to access mobileemployees

• Costly monthly mobileservice / data, longdistance charges

Solution

• Mobility


• Unified CommunicatorMobile on MAS

• Unified CommunicatorMobile Client on MAS

• 5000 CP• MCD• 3300 CXi II• IP DECT Wireless Phones• SpectraLink NetLink SVP

Server, NetLink WirelessTelephones, SVP compatibleaccess points

Business Benefit

• Have a single phone number and a single voice mailbox while providing access to the businesscommunications features employees need – anywhere, anytime

• Twin an extension with mobile device, home phone, or just about any other telephone number• Incoming calls simultaneously ring both employee’s extension and the twinned device• Mobile users seamlessly hand over cell phone calls to their desk phone, reducing in-building

cellular minutes• Mobile employees simply dial four- or five-digit extension numbers to access in-call PBX features • All outbound calls from the mobile device can display the enterprise CLID or CLID of the user’s

desk phone• OfficeLink feature enables a remote worker to place calls via the PBX

Business Pain Point

• Complex management ofmultiple, disparate voice anddata systems

Solution

• Simplified Administration


• Mitel Applications Suite

Business Benefit

• Wizard-based software installation and system setup• Consolidated user management and system configuration from your browser• Admin reach-through to Mitel Border Gateway and 3300 IP Communications Platform (ICP)

local administration• Standard user templates enable quick user setup• Flexible system access by either IP Address or Fully Qualified Domain Name• Enhanced security with Server Certificate Management• Fully integrated system language selection

1. Customer Challenge: Need to leverage IT investment to streamline operations and cost (cont’d)




2. Customer Challenge: Getting the Business Information Needed to Drive Revenue

Business Pain Point

• High monthly telephony costs

Solution

• Business Telephony Reporting


• Mitel Business Dashboardon MAS

Business Benefit

Long-Term Cost Savings• Real-time and historical reporting solution • Analyze customer service offers to identify opportunities for business process improvement and

cost savings• Complete cradle to grave view of every internal and external call• Optimize use of employees and system resources• Measure customer response to marketing and sales campaigns• Monitor employee performance and identify opportunities for improvement

Business Benefit

Customer Value• Provide personalized service with first call resolution• Real-time and historical reports to measure the quality of customer service • Ability to monitor marketing activities, customer trends, and departmental analysis

Productivity Savings• Empower managers, supervisors, and employees with the tools they need to increase productivity,

reduce expenses, and provide outstanding customer service• Ability to better understand, manage, and service customers through a wide range of multimedia

contact touch points• Hire customer support expertise anywhere in the world – seamless support for work-at-home agents

Business Pain Point

• Frustrated customersencountering busy signalswhen they try to contactthe company

• No way to keep track ofcustomer inquiries forfollow-up

• Experiencing high calldrop-off rates due to longcall waiting times

• Cannot track effectiveness ofdirect marketing campaigns

Solution

• Customer Service


• Mitel Customer ServiceManager on MAS




2. Customer Challenge: Getting the Business Information Needed to Drive Revenue (cont’d)

Business Pain Point

• Missing customer callsafter hours

• Company budget doesn’tallow for a live phoneattendant

• Administrative staffoverburdened byincoming calls

Solution

• Automated Attendant


• Mitel Speech Auto-Attendant

Business Benefit

• Extend hours of operation – 24/7/365• Increase communications and service levels (multi-language capability ensures this benefit also applies

to limited-English-proficient callers)• Place calls by simply saying a name, department, or phone number• Improve customer service levels and offload the company receptionist from routine calls with a speech

auto-attendant • Reduce costs through trunk consolidation

3. Customer Challenge: Need to Work Effectively and Efficiently from Anywhere

Business Benefit

Productivity Savings• A single-system solution for voice, unified messaging, and speech that resides on a single

industry-standard server • Allow users to manage all forms of messages (including voice mail, email, and fax) from desk

phone, mobile device, or PC• Empower employees to control how and when calls reach them with personal call routing options,

such as find-me-follow-me, schedules, and caller ID filtering• Employees can access their messages directly via the internet

Business Pain Point

• Limited ways for customersto access company contacts(phone / voice mail only)

Solution

• Messaging


• NuPoint Unified Messaging(UM) on MAS




Business Pain Point

• High monthly hosted audioand web conferencing fees

• High corporate travel costsdue requirement for nationalor global training or meetingrequirements

• Inability to track client callsfor monthly billing purposes.

Solution

• Conferencing andCollaboration


• Audio & Web Conferencingon MAS

• MAS and Mitel BorderGateway

Business Benefit

• IP collaboration tools allow instant meeting and conferencing, reducing corporate travel and longdistance expenditures

• Affordable alternative to hosted conferencing service providers• Deliver internal and external training sessions using lecture mode tools, polling, and sidebar chats• Share sensitive information with clients and / or co-workers in a secure environment• Track client calls and bill accurately• Access personal conference bridge directly from the Internet

3. Customer Challenge: Need to Work Effectively and Efficiently from Anywhere (cont’d)

Business Pain Point

• Non-productive employeeswho work remotely due tolimited access to corporateapplications

• Security concerns aboutaccess corporate networkexternally

• Difficult to set up andmanage employees workingat remote locations

Solution

• Teleworking


• Teleworker Solution on MAS• Mitel Border Gateway

Business Benefit

• Connect to the campus from a remote site or from home securely without a VPN connection• Communicate across geographic boundaries and time zones• Reduce long distance charges


Axxess

X

X

X

X

X

5000 CP

X

X

X

X

X

MCD / 3300CXi II Controller

X

X

X

X

X

X

X

Key Considerations

Greenfield vs. existing site

System capacity / growth

Number of locations

Digital vs. IP centric

High availability

5000 CP

Axxess – 5000

Fewer than 250 users

Local single site ormultiple small siteswith simple networking(175 IP or fewer)

Digital – 5000

MCD

Mitel SX 2000 – MCDAxxess – depending onnumber of users and highavailability requirement

Require over 175 IP users

Large mid-sized company(up to 1000 users),multi-site, comprehensivenetworking

IP – MCD

MCD

MAS Applications Available

Mitel Teleworker Service

Mitel UnifiedCommunicator Mobile

NuPoint Unified Messaging™

Mitel Speech Auto-Attendant

Mitel Customer Service Manager

Mitel Business Dashboard

Mitel Audio & Web Conferencing


Positioning the 5000 CP and MCD with MASPositioning the Mitel 5000 Communications Platform (CP) and Mitel CommunicationsDirector (MCD) with Mitel Applications Suite (MAS) is based on a few key customer profileconsiderations along with communications requirements. MCD is positioned for largemid-sized companies with up to 1000 users in North America (and for ROW SMB platform).The 5000 CP is positioned as small business platform (less than 175 IP users) for coremarkets in the US and the UK.





4 Key Reasons to Buy the Mitel Applications Suite1. Simplicity

• Consolidated footprint, integrated administration, consistent user experience• Multiple productivity enhancing applications on a single server• A single point of access to UC applications via the MAS End User Portal and

UC Advanced Client• Easy to implement and manage.

2. Flexibility• MAS is designed to grow with a business, making it simple to add additional

users as required• Ability to offer employees the specific communications tools they need to perform

their role.

3. ChoiceCustomers can choose to:• Download MAS software to Mitel certified servers like Sun Microsystems, IBM®,

HP, and Dell®;• Purchase the MAS small business appliance, which consolidates the MCD call

control and the MAS software (installed on an APC card and then inserted into a3300 CXi II Controller);

• Or optionally purchase the software pre-integrated on an industry standard PC server.

4. Business ValueUnified Messaging

From basic voice mail to advanced unified messaging, Mitel NuPoint UnifiedMessaging™ (UM) allows you to manage voice, email, text, and fax messages using thedevice that suits you best, be it a phone or a PC. A single message box is used across allmediums, ensuring that your messages are synchronized across your communicationsdevices. Enable busy field staff like regional managers and service support workers to stayconnected wherever they are by accessing important messages through the device of theirchoosing. With NuPoint UM, workers on the go now have the freedom to listen to emailthrough text-to-speech or play a voice mail through their email client.

Professional First Point of ContactProvide a professional “front door” to your business with the Mitel SpeechAuto-Attendant. Enable customers to quickly access key resources by saying aperson’s name, a department name, or a telephone number. Speech Auto-Attendantcan provide a significant return on investment by decreasing hold times, freeing upreceptionists to do more productive tasks, and potentially decreasing telephony costsby reducing the number of trunks required to support incoming calls.


Enhance Customer ServiceIncrease the quality of your customer support by facilitating customer interaction withthe Mitel Customer Service Manager (CSM). Mitel CSM is an entry-level contact centersolution that provides basic contact center features required by many smaller businesses,in an incredibly cost-effective package. CSM is a business tool, which delivers real-timereporting, agent productivity tools, and system wide management to ensure customerservice goals are measured, maintained, or exceeded.

If You Can’t Measure It, You Can’t Manage ItProvide operations-wide call reporting on all workers, from the front office to the backoffice, to help manage your day-to-day operations. Mitel Business Dashboard deliversa complete view of all internal and external calls. Real-time and historical reports areavailable for call costing, trunk usage, traffic patterns, extension-based workgroupreporting, traffic levels, peaks, and frequencies of calls. Deliver real-time and historicalreports on everything happening on your Mitel communications system. BusinessDashboard enables reporting on direct marketing campaigns, monitors employeeperformance, and identifies opportunities for improvement and cost savings.

Collaborate Across the Country and Around the WorldImprove collaboration and information with Mitel Audio & Web Conferencing (AWC),sharing amongst employees, customers, partners, and suppliers with audio and webconferencing. Deliver online presentations and conduct highly interactive meetings aswell as brainstorming and training sessions. It is simple to set up high quality meetings,whether scheduled or unscheduled. All you need is an Internet-connected computer anda web browser. You can easily record and save sessions for later viewing.

Work Effectively from AnywhereExtend the corporate voice and data network with Mitel Teleworker Solution tovirtually any location through a broadband, access-based, secure “plug and work”solution. Employees retain all of the features and functionality that they enjoy at theoffice by using a Mitel IP Phone or a Softphone. For enhanced mobility in the home, userscan take advantage of the cordless handset accessories from Mitel. Cordless accessories,unique to Mitel, include the cordless handset and the cordless headset, designed for theMitel 5330, 5340, and 5360 IP Phones. The cordless handset and headset have a rangeof 300 feet from the desk.

No More “Out of Office”Allow your executives and sales teams to stay in touch with co-workers, suppliers, andcustomers no matter where they are or what type of phone they are using. Mitel UnifiedCommunicator (UC) Mobile provides a single phone number and single voice mail box tobe reached at and to manage.

Reduce Total Cost of OwnershipAdministering MAS is simple and does not require dedicated IT staff. IT managers have asingle interface for adding new users and adding or modifying the applications they need,which is ideal for limited resources and budgets.




Simplified AdministrationFrom a management perspective, it is easy to introduce new applications, and features ofMAS are delivered on a single server reducing hardware costs, the need for additional rackspace, and the associated management and energy consumption of several servers.

A Single Launch Pad for an Employee’s Communications Tools The “My Unified Communications” portal is designed with employees in mind and iseasy to understand and use. It provides a single point to manage your communicationspreferences. Users can add or modify application settings – by the click of a mouse – tocustomize how they want to be reached. For even greater convenience, employees withMitel Unified Communicator (UC) Advanced can launch the MAS end-user portal or MASapplications directly within UC Advanced.

Questions to Ask Your Customer / ProspectGeneral Questions

1. What type of voice solution exists today?� Centrex � PBX � Key systems � a mix

2. Are leases of current PBX(s) or voice mail systems in the near future?

3. What is the company paying in annual maintenance costs for its PBXs / key systems?

4. How much is spent in long distance calling between locations?

5. Would you like to be able to offer the same applications to all locations?

6. Would you like to be able to provide employees with only the applications they require toperform their specific job function?

7. What kind of flexibility do you have when provisioning new users or have to make changes?

8. Do you need additional capabilities beyond those available on your current telephony system?

9. Would you like to reduce the cost of deploying new applications as your businessrequirements evolve?

10. Do customers struggle to know how to contact your people – mobile, office phone,home phone, email?

11. Do all of your sites have the same access to the phone system? Are they joined up?

12. Is there linkage to the organization?

13. Is there linkage to back-office?

14. Can you transfer calls?




15. Do you have central call logs?

16. Are you spending a fortune on cell phone bills?

17. Do disconnected devices make it difficult and time consuming to communicate withcolleagues and clients?

18. How do you manage incoming calls from customers?

19. Do you have an informal call center?

20. Do you use hunt-groups?

21. Do you have a communications strategy in place?

22. What you are trying to achieve?

23. What communications problems exist that you are trying to resolve?

24. What type of workers do you have?

25. What is the existing technology you have in place and your investment in this?

26. Does your staff work a lot of overtime and on weekends?

27. Can I help you develop an integrated communications strategy that is in line with yourbusiness objectives?

Role Specific QuestionsWhen undertaking a needs analysis with a client, it is important to define the different rolesthat employees play and their communications requirements in a business. One of the keyvalues that the Mitel Applications Suite delivers to the SMB market is the ability to meet therespective communications requirements across role types in the company.

For example:• The sales and service support staff can be provided with Unified Communicator Mobile

to ensure that they are always accessible when off site;• Company knowledge workers who need to collaborate with colleagues as well as partners

and customers externally can be provided with applications such as NuPoint UnifiedMessaging and Audio & Web Conferencing; and

• The IT manager can be provided with applications such as Business Dashboard in orderto be to produce real time reports.





Office AdministratorSpeech Auto-Attendant1. Is an auto-attendant in place?

2. Does the auto-attendant provide multi-language support to meet regional requirements(French, Spanish, etc.)?

3. Is the company capable of updating the auto-attendant to reflect changes in operatinginformation (e.g., business / seasonal operating hours, upcoming sales)?

4. Do administrative staff answer calls on behalf of Senior Executives? What is the processby which administrative staff notify management of high priority calls (e.g., does theoffice secretary have to place the caller on hold and walk over to management’s office toverbally notify him / her of the call, thereby interrupting a meeting or a call currently inprogress)? Would the ability for the office secretary to see management’s presence andavailability profile help to improve this process?

NuPoint Unified Messaging1. What type (vendor / carrier, model) of voice mail does the company have?

2. How long has the voice mail system been in place?

3. What are the limitations of this solution (e.g., centralized management capabilities,mail box size, etc.)?

Customer Service Customer Service Manager 1. In what ways can your customers / prospects get in touch with you?

(e.g., phone, email, fax, web)

2. Do you need to offer multiple ways to interact with customers? (e.g., telephone, email, SMS, web)

3. What is the process to follow up with customers?

4. How do you currently manage the information your customers provide for follow-up purposes?

5. Do your customers frequently encounter busy signals when trying to get information,buy product, or contact customer service?

6. How long does it take to answer a customer query?

7. How are call waiting and call handling times being managed?

8. Is there a need to monitor or record customer calls for future reference or for regulatorycompliance purposes?



9. How do you monitor and manage customer service today?

10. Does your marketing person conduct marketing campaigns? Do they want to be able totrack how many people are calling based on a recent campaign they have run?

Senior Executive / Business Development / Sales / Field SupportUnified Communicator Mobile1. Do you have a group of employees who are on the road often, travelling to meet with

prospects, customers, business partners, or vendors, or provide service and support?

2. Is there required communication between the company and mobile workers throughoutthe day and if so, how often and easily is it done?

3. How much does the company pay in monthly / annual mobile / data service charges tosupport road warriors?

4. Do employees need to be reachable at different numbers or via a single number thattwins their desktop phone and their mobile device?

5. Does the company have an interest in: • Reducing the cost of calling on cellular carrier networks for employees that have

mobile devices?• Having calls placed from a mobile device processed as calls outbound from the

office communication system?• Seamlessly handing over calls on mobile device to a desktop phone?

6. Does the company have an interest in improving mobile worker productivity by extendingcommonly used PBX features to the mobile device, such as three-party conference, split,swap, hold, and transfer?

7. Does the company have an interest in improving customer service by having oneextension number as the focal point for all voice communication needs, so thatemployees will always be reachable and avoid missing calls?

Knowledge Worker / ManagerAudio & Web Conferencing1. Is the company using a hosted audio and web conferencing and collaboration solution

to host meetings, customer demonstrations, and / or training sessions?

2. Do employees participate in meetings that require them to travel to and from meeting sites?

3. If yes, how often? (i.e., number of times per month or per year)

4. Do you only need to communicate verbally, without sharing visual data?

5. Do you need to communicate with a large audience immediately?




6. What level of interactivity is required? Do you need to collaborate on documents orshare information?

7. Would chat features – where participants can interact with one another individuallywithout disrupting the meeting – make the gathering more functional?

8. Do you need web tours, which allow the presenter to control the participants’ browsers?

9. Do you require playback features for participants who may have missed the seminar?

10. Will you need a standing virtual conference room – a dedicated dial-in telephone numberthat is accessible 24/7?

Teleworker Solution1. Does the company have employees who work off-site at remote locations or from home

offices that could benefit from access to company applications?

2. Do team members need to find each other right away (e.g., no more telephone tag)?

3. Are your employees productive when mobile? Or does productivity become less dueto lack of access to company resources or no visible management?

4. Do you want to grow your number of employees but not your physical location?

5. Do you hold meetings from remote locations using audio, video, or web technology?

6. Is the company expanding and not wanting to increase its real estate footprint? Or, doesthe company have an interest in reducing its real estate footprint by increasing thenumber of remote workers?

7. Are you concerned about safeguarding your business from hackers, viruses, and othersecurity risks, while wanting to be able to allow employees to work from anywhere?

IT ManagerBusiness Dashboard1. How does the company track, report, and disseminate information on your business’

telephony usage? Is this a manual process?

2. Can you track how many people called your business yesterday? Are you able to identifyif any of your trunks are underutilized – is this an opportunity for cost savings?

3. Do you know whether business hours are appropriate when customers are actuallycalling? Are you spending marketing dollars effectively, and do you know which programsare getting the best customer response? How quickly are calls being answered?




ResourcesThe following resources are available on Mitel OnLine, under Products > Mitel Applications Suite.

1.Mitel Applications Suite Base Packages

2.Mitel Applications Suite Customer Presentation

3.Mitel Applications Suite Brochure

4.Mitel Applications Suite Recorded Online Webinar

5.Mitel Applications Suite Frequently Asked Questions

Appendix – Get to Know Your CustomerThe Business• Majority of the SMB workforce is mobile. 42 percent of small businesses’ and 70 percent

of medium market businesses’ employee base is considered mobile.• No IT department, or IT needs are outsourced.• Small IT department who do their best just keeping up with day-to-day IT support and are

unable to manage remote workers effectively. • Limited budget resources to make tech purchases.• Purchase technology to address a specific business need when it arises.• Businesses in the services, healthcare, and construction industries are most likely to have

expanding customer bases.

Key Concerns • Hard to find and keep qualified, skilled workers.• Physical facilities costs.• Telephony costs and services.• Security and business continuity – lack of adequate security and back-up leaves the

business open to potential interruptions in service and loss of internal and customer data.With lower reserves than larger companies, any loss of service will have a critical effect onthe SMBs’ business outlook.

Employees• Overworked small business employees.• Employees tend to have multiple work roles.• Employees seeking productivity increases and ability to work remotely with access to

company systems.

Technology• Maintain separate voice and data networks.• PBX reaching end of life.• Centrex contract coming to an end.• Growth – expanding, moving, or adding additional locations.• Need to access mobile employees quickly, efficiently, and inexpensively.• Prefer to purchase data and voice from the same vendor.• Tend to work with their preferred service provider.• Will seek help (or outsource) the ongoing management of their telephony environments.





Key Decision Makers

Key Concerns

How to Engage

• On-going cost controland reduction

• Improved employeeaccessibility,productivity

• Increased sales• Need to be more

responsive• Effective business

communications

Demonstrate howMAS can:• Get employees

working moreeffectively

• No more “outof office” formobile employees

• Improve customerservice

• Gain controlof telephonyrelated costs

• Integrate with,consolidate, simplify,automate, and protectthe network

• Best technologyavailable forthe money

Highlight:• Integration with MCD,

5000 CP, or Axxess• Management

simplicity• Ability to

manage MCD• Access to a full range

of UC applications inthe base packages,including NuPoint UMand Audio & WebConferencing

• Scalability• Ease of Management• Cost

Highlight how MAS:• Sets the stage for

evolution to IP andto productivity-enhancing UCapplications

• Improvescommunicationsinternally and withremote / mobileemployees

• Allows them totransition to newapplications astheir businessand requirementsgrow and change

Business Leaders Data Network Voice Network



www.mitel.comTHIS DOCUMENT IS PROVIDED TO YOU FOR INFORMATIONAL PURPOSES ONLY. The information furnished in this document, believed by Mitel to be accurate as of the dateof its publication, is subject to change without notice. Mitel assumes no responsibility for any errors or omissions in this document and shall have no obligation to you as aresult of having made this document available to you or based upon the information it contains.

M MITEL (design) is a registered trademark of Mitel Networks Corporation. All other products and services are the registered trademarks of their respective holders.

© Copyright 2010, Mitel Networks Corporation. All Rights Reserved. GD 1094_6538

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Mitel Applications Suite (MAS) 2 · Mitel will enforce its right to protect its confidential and proprietary information and failure to comply with the foregoing may result in legal

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