MIstakes podcasters make + How to launch your podcast to #1 on iTunes

Mistake #1I can start a show

and quickly make a lot money.

Your Media

Your audience, list, platform

People who know, like and trust you

Mistake #2My A-list guests will become my ticket to large audiences

….and will save my show.

Your guests don’t drive your show. YOU drive your show.

Build great relationship even before the show.

How best should I market this particular episode so I can expand my reach?

How can I grow and leverage this awesome relationship?

http://ReLaunchShow.com/2emails

Mistake #3Spending too much time

editing audio files and writing show notes.

SPEND MORE TIME Marketing your show Connecting with audience and Building your business

Give yourself a time limit preparing and editing the show

Follow best practices. What can I outsource?

Mistake #4My quality content is attractive by itself.

It will grow on it’s own without me trying to

promote it

In this world of information overload, how do you

Be SEEN Be HEARD Be

Recognized

KNOW YOUR TARGET AUDIENCE Learn copywriting Learn marketing platforms Market it CONSISTENTLY

How to Get Your voice Out There

Mistake #5“My message is for a lot of

people” or “I am launching a show for entrepreneurs”

Find your unique brand and

STAND OUT

“In Marketing Clarity Trumps

persuasion”Stephen Woessner RelaunchShow.com/145

Branding for success - checklist Looking INSIDE yourself

• Your career path

• Major life event

• Existing connections or affiliations.

• Your age, gender, ethnic background...

• What can you not NOT DO?

• Look OUTSIDE - what others say about you








John Ramstead RelaunchShow.com/204








DR. DAVID MADOW








WHAT CAN YOU NOT NOT DO?

YOUR GUIDING VALUES






• What can you not NOT DO? Pick your top 3 values.


Branding for success - checklist

Looking INSIDE yourself

Your career path

Major life event

Existing connections or affiliations.

Your age, gender, ethnic background...

What can you not NOT DO? Pick your top 3 values.

Look OUTSIDE - what others say about you

“Your Brand is what other people say about you when you are not there.”

CHRIS BROGAN

“You should charge the most for what comes the easiest to you.”Kelly O’neal RelaunchShow.com/293

BUILD MORE CONNECTIONS

Receive MORE COMPLIMENTS

Mistake #6

Quietly Launch Your Show…

Haven’t convinced yourself that you can pull it off;

You’re not excited about your topic or subject matter;

Aren’t excited about podcasting; You want to get on #1 - but think

actions are only needed after launch.

Myths

MYTH #1

You need tons of downloads to get on #1 New and Noteworthy.

MYTH #2

You need a big social media following.

HOW WE LEARNED

Our combined business background;

Our humble beginnings;

Podcast trainings;

Book launch success - tips from Jack Canfield, Steve Harrison, Mike Koenigs...

A SUCCESSFUL LAUNCH TIMELINE

MAKE A LIST OF POTENTIAL LAUNCH MEMBERS (4-6 WKS

PRIOR)

EMAIL TO GET A YES

RECORD SHOWS, BUILD UP BUZZ

SUBMIT TO ITUNES (5-7 DAYS PRIOR)

ITUNES APPROVAL

CALL TO ACTION EMAIL

FOLLOW UP!!!#1 NEW AND NOTEWORTHY

RIDE THE MOMENTUM

Mistake #7

Waiting too long to launch

There will never be a PERFECT time.

Set a DATE!

Action Brings Clarity