Missionary Disciples and New Media - Part I

MISSIONARY DISCIPLES AND NEW MEDIA – PART I

Forming Missionary Disciples in a Digital Age

Tuesday, August 9, 2011

Sponsored by CSCC

Emmaus Retreat Centre – Port of Spain, Trinidad

Part I Focus

Some Media History

What is New Media?

Stages of Social Media Adoption

Facebook and LinkedIn

The Challenge of Social Media Policies

Once upon a time, long, long ago …

• There was, in a land far away …

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A Handsome Print(s)

Meet the Handsome Print(s) • Print(s) is the oldest ruler of Medialand

• He was born around 1450, when Gutenberg invented the printing press

• At first he was a “high brow” ruler, courting and pleasing the gentry only (bibles, academic texts, etc)

• Later in his career he embraced the masses, making literature and news widely and cheaply available

• He is intellectual, proud, sometimes stuffy, though a generally popular leader. He’s not afraid to buck authority, is sometimes mischievous, and like, the rest of us, is fallible. Yes, he can get stuff wrong.

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Print Definition

• Definition of print media:

– “Printed [media], as distinguished from broadcast or electronically transmitted communications, includes all newspapers, newsletters, booklets, pamphlets, magazines, and other printed publications, especially those that sell advertising space as a means of raising revenue.”

– (http://www.answers.com/topic/print-media)

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Print Timeline • 618 to 906: T’ang Dynasty - the first printing is done in China, using ink on

carved wooden blocks.

• 1423: In Europe, block printing is used to print books.

• 1452: In Europe, metal plates are first used in printing. Gutenberg begins printing the Bible, which he finishes in 1456.

• 1476: William Caxton begins using a Gutenberg printing press in England.

• 1605: First weekly newspaper published in Antwerp.

• 1702: Multi-colored engraving invented by German Jakob Le Blon. The first English language daily newspaper is published called the Daily Courant.

• 1800: Iron printing presses invented.

• 1846: Cylinder press invented by Richard Hoe. Cylinder press can print 8,000 sheets an hour.

• 1891: Printing presses can now print and fold 90,000 4-pg papers an hour.

• 1903: The first tabloid style newspaper, the Daily Mirror is published.

• 1933: A war breaks out between the newspaper and radio industries. American newspapers try to force the Associated Press to terminate news service to radio stations.

• 1954: There are more radios than there are daily newspapers.

• 1967: Newspapers use digital production processes and began using

computers for operations.

(http://inventors.about.com/od/pstartinventions/a/printing_3.htm)

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Gutenberg, 1398 - 1468

Now, enter another character … • She’s new,

she’s cool, she’s rocking the world…

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She’s Princess Broadcast!

Meet the lady of the show, the Sassy Princess of Broadcast

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• Her date of birth is unclear (a lady never tells): Morse code and telegraphs of the C19th are types of broadcasting, too, but our princess rose to prominence in the 20th century with the rise of radio and TV

• She was a popular leader from the beginning, ruling by appealing to the masses, providing entertainment, and breaking down barriers

• She is brassy, bold, AMBITIOUS, sexy, alluring, accessible, dominant, and able to tap into popular culture.

Broadcast Definitions

1. To transmit (a radio or television programme) for public or general use.

2. To send out or communicate, especially by radio or television

3. To make known over a wide area

4. To send a transmission or signal; transmit. (http://www.thefreedictionary.com/broadcast)

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Broadcast Timeline • 1906 :Reginald Fessenden invents wireless telephony, a means for radio waves to carry signals

a significant distance. • 1923: Vladimir Kosma Zworykin patents the iconoscope, the first television transmission tube. • Radio broadcasting begins in South Africa. • 1925: Radio's The Smith Family introduces the soap opera format. • 1927: Philo Farnsworth transmits the first all-electronic television image. • 1928: John Baird beams a television image from England to the United States. • 1931: There are nearly 40,000 television sets in the United States; 9,000 of them are in New

York City alone. • 1936: The British Broadcasting Corporation (BBC) debuts the world's first television service

with three hours of programming a day. • The SABC is formed. • 1944: The first instance of network censorship occurs. The sound is cut off on the Eddie Cantor

and Nora Martin duet, “We're Having a Baby, My Baby and Me.” • 1945: The FCC creates the commercial broadcasting spectrum of 13 channels, and 130

applications for broadcast licenses follow. • 1951: Colour television introduced in the U.S. • 1956: The Wizard of Oz has its first airing on TV. • 1971: TV finally allowed in SA • 1975: First national TV broadcasts in SA • 1980: Ted Turner launches CNN, the first all-news network. • 1992: There are 900-million television sets in use around the world; 201-million are in the

United States. • 2000: Reality TV mania hits the world.

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http://www.infoplease.com/ipea/A0151956.html and http://en.wikipedia.org/wiki/South_African_Broadcasting_Corporation

Now, meet the most memorable character of them all …

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• He’s ugly but he’s cute

• He’s popular and one of us

• He has weird ears and magical powers …

Super-quick

Humungous

Rough

Ever-evolving

Kool

And his name is NEW MEDIA.

The Birth of the Internet

• 1989: Tim Berners-Lee completes the original software for the World Wide Web (WWW). He envisions the WWW as a shared information space within which people communicate with each other and with computers.

• From 1991 to 1994 use of the original WWW server grows by a factor of ten each year as the world begins to take note of a new information phenomenon.

• The Internet does not consist of a physical network. It is a loose system of connections between different computers, located all over the world.

• The seed of “new media” is planted.

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New Media Ogre

• He is a huge, new, popular king of Medialand, born at the same time as the internet

• He is the champion of the “every man and woman”.

• He is a growing power, largely accessible, popular, fractured, and many voiced.

• He empowers his users to define their own news agendas.

• Some say he’s just a buffoon.

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New Media Definition

• New media is a catch-all term for all forms of electronic communication that have appeared or will appear since the original mainly text-and-static picture forms of online communication. New media usually includes any and all of these: Online news, streaming video and streaming audio, 3-D and virtual reality environments and effects, highly interactive user interfaces, mobile presentation and computing capabilities, CD and DVD media, telephone and digital data integration, online communities, live Internet broadcasting

Source: http://searchsoa.techtarget.com/sDefinition/0,,sid26_gci213507,00.html

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Denial

Fear

Resistance

Reluctant

Toe-Dipping

Immersion Dog Paddling

Swimming

Stages of “Swimming” in Social Networking

Rogers Adoption Curve

• 2% Innovators

• 14% Early Adapters

• 34% Early Majority

• 34% Late Majority

• 16% Laggards

Adapting new technology Scot Landry, “Innovative Shepherding: New Media in the Diocese,” The Church and New Media, Our Sunday Visitor, 2011, pg. 116

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MESSAGE OF THE HOLY FATHER

BENEDICT XVI

FOR THE 43rd WORLD

COMMUNICATIONS DAY

"New Technologies, New Relationships.

Promoting a Culture of Respect,

Dialogue and Friendship.“

Facebook

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Facebook

• One of the most popular social networking services in the world: over 700-million people have joined Facebook!

• Networks: Regional, national and interest group based. Eg: South Africa, Wits University, TAC support group, fans of “Freshly Ground”

• Uses: 1. Search for groups related to your story 2. Put you in touch with sources 3. Search for events

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Value of Facebook

• Provides a single place to gather.

• One-stop shop for: blogging, media, calendaring, communication, sharing ideas, work together.

• Keep in touch with family and friends.

• Used to make announcements.

• Organize groups (e.g., Peace Song)

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http://www.youtube.com/watch?v=jea2-jGUbRs

Facebook Tutorials

• http://www.allfacebook.com/facebook-tutorials/facebook-profile-tutorial

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FB Help

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http://www.facebook.com/help/

LinkedIn

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LinkedIn

• World’s largest professional network

• Over 100 million members

• Trusted Contacts

• Exchange Knowledge, ideas, and opportunities

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Value of LinkedIn

http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#axzz1T4yvUqTK

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http://learn.linkedin.com/what-is-linkedin/

Saint Petersburg Diocese

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Social Media Policy a Challenge

St. Petersburg Times, Saturday, July 16, 2011, Pg. 11F.

• In US – Law isn’t always clear

• High profile case of Connecticut woman fired from her job as an ambulance driver after calling boss a name on Facebook – ambulance company wound up agreeing to change its policy, which restricted employees from discussing work when not on the clock.

Questions

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Social Media Resources

• Use http://www.youtube.com and search for facebook tutorial, facebook privacy settings, facebook

• http://www.facebook.com/help/

• To learn more about facebook - http://www.delicious.com/ccerveny/facebook

• Saint Petersburg Diocesan Guidelines - http://home.catholicweb.com/dosp/files/Resources/SocialMediaPolicy.pdf

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Credits

• Introduction to New Media - http://www.slideshare.net/kate.thompson.sa/introduction-to-new-media-presentation

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