Mission Statement To provide healthy, organic foods efficiently and conveniently to the busy, health-conscious population.

Mission Statement

To provide healthy, organic foods efficiently and conveniently to the busy, health-conscious population.

Figure 1. Conceptual sketch of automatic food service system1 – Billing, ordering, and delivery unit(s)2 – Food plate(s)3 - Robotic arm(s)4 – Oven5 – Railing or transportation unit(s)6 – Food ingredients container (refrigeration

underneath)

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3

6

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Income StatementYear 1

Revenue Sales: $548,000

Gross Profit: $548,000 Operating Expenses: COGS: $140,000 Engineering, R&D: $150,000 Maintenance: $101,000 Labor & Packaging: $385,000 Capital Equipment: $75,000 Other: $27,000 Total Operating Expenses: $877,000

Net Profit / Loss: $-357,000

Year 2Revenue Sales: $1,369,000

Gross Profit: $1,369,000 Operating Expenses: COGS: $533,000 Maintenance: $12,000 Labor& Packaging: $424,000 Capital Equipment: $90,000 Other: $125,000

Total Operating Expenses: $1,183,000

Net Profit / Loss: $147,000

Marketing Plan

Quick Healthy

Convenient

Our Brand

EfficiencyWell

Being

Reliability

Sales Plan - Where?

PHASE ONE:

Waiting Area

Baggage Claims

Near Gates

PHASE TWO: Businesses Colleges Hospitals Commercial

CentersSmall Regional Airports

Sales Plan - How?

PHASE ONE:

Airport Advertisement

PHASE TWO:

Web Sites and Social Media

Talent Management

Executive Salary

Medical / Dental Coverage

Culture

EthicalHealth Conscious

Productive

Innovative Fun

Operations Plan

Food Service DistributorCleaning / Maintenance Crew

Food Selection

Food Selection

Food SafetyFood SourcingQuality Control / Public RelationsPartnership: World Tomato

Society

Exit Strategy

Acquisition Sysco Aramark United Natural Foods