MISSION STATEMENT Our Mission Smithsonian magazine informs and inspires readers with knowledge they can trust through a balanced editorial blend of topical, relevant issues and historical perspective. Every month Smithsonian leads the conversation with coverage of culture in all its forms, including travel, the arts, history, biography, science and the natural world, through narrative, photography and first-hand reporting. Our Readers The Smithsonian audience is a group of influential thinkers who trust us to present factual, well-researched and insightful articles, giving them the tools to make well-informed decisions. Each month, Smithsonian reaches millions of well-rounded, discriminating individuals who have discerning tastes and a curiosity to know more. Our Writers Smithsonian only features writers and journalists who are experts in their fields. Always respecting the intelligence of the Smithsonian reader, our writers deliver the highest quality editorial, sharing knowledge and educating our readers.
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MISSION STATEMENTOur MissionSmithsonian magazine informs and inspires readers with knowledge they can trust through a balanced editorial blend of topical, relevant issues and historical perspective.Every month Smithsonian leads the conversation with coverage of culture in all its forms, including travel, the arts, history, biography, science and the natural world, through narrative, photography and first-hand reporting.
Our ReadersThe Smithsonian audience is a group of influential thinkers who trust us to present factual, well-researched and insightful articles, giving them the tools to make well-informed decisions. Each month, Smithsonian reaches millions of well-rounded, discriminating individuals who have discerning tastes and a curiosity to know more.
Our WritersSmithsonian only features writers and journalists who are experts in their fields. Always respecting the intelligence of the Smithsonian reader, our writers deliver the highest quality editorial, sharing knowledge and educating our readers.
2015 SMITHSONIAN EDITORIAL CALENDARJanuary (Closing: Nov 17 ; On Sale: Dec 20) EvotourismOur annual package includes stories on Darwin in Australia, the vestiges of marine life in the mountains of Texas, a trip to Dinosaur Provincial Park and an evotourism map. ALSO: Paul Theroux explores the life of Thomas Hart Benton. Sue Halpern and Bill McKibben get a taste of Filipino food in Las Vegas. Clive Thompson takes on the history of driving and driverless cars.
February (Closing: Dec 17; On Sale: Jan 27) Cover: Siberian tigers A new look at the Marquis de Sade and his reputation 200 years after his death. New study of an ancient Greek shipwreck. Possibly also a look at the battle of Gallipoli on the 100th anniversary of the campaign. And a profile of Bindi Irwin, the controversial daughter of the Crocodile Hunter who is carrying on his legacy. PLUS: National Treasure on the Malcolm X button for Black History Month.
March (Closing: Jan 16; On Sale: Feb 24) Cover: Lincoln’s Assassination A photo essay on the objects associated with the assassination, with an intro and captions by James Swanson. An excerpt of Terry Alford’s book considers whether Lincoln’s medium was also Booth’s friend. Paige Williams writes about Asia Booth, the sister of Lincoln’s killer. And Harold Holzen writes about newspapers changed their mind about Lincoln after his death. Nathaniel Philbrick also writes about whaling culture and the upcoming movie, “In the Heart of the Sea.”
April (Closing: Feb 17; On Sale: Mar 24)The Travel Issue (annual)Our list features “End of the Civil War” travel picks. Josh Hammer travels to Chauvet Cave and a new replica of the preserved prehistoric paintings that will open to the public. Josh Levine tags along on a recreation of Lafayette’s sea voyage to America aboard the Hermione in 1788. Francise Prose retraces the steps of Peggy Guggenheim in Venice.
May (Closing: Mar 17; On Sale: April 28)The Future Issue: The Future of You (annual) National Treasure is a crystal ball sculpture: The Oracle. Ariel Sabar heads to Ethiopia to see how remote sensing can track crises like famines. Matt Shaer reports on bioengineered organs. Jerry Adler tackles mind-to-mind communication. And Franz Lidz visits “Agriburbia,” the agricultural suburbs of the future. Fast forward is the Bigelow Expandable Activity Module, a temporary module for the International Space Station.
Edit Subject to Change 2/9/2015
2015 SMITHSONIAN EDITORIAL CALENDARJune (Closing: April 17; On Sale: May 26)The Lion Whisperer by Susan Orlean, pegged to a Channel show Dan Jones looks at the Magna Carta. Jeff MacGregor examines the jetpack scandal of the mid 1990s. Michael Lemonick profiles planetary scientist Alan Stern and his flyby mission to Pluto. Andrew Roberts offers a look at why Waterloo didn’t need to happen. Fast forward: Centennial Land Run Monument in Oklahoma City.
July/August (Closing: May 18; On Sale: July 8)Pompeii Josh Hammer looks at why Pompeii is crumbling. Elizabeth Kolbert looks at how Italian seismologists predict earthquakes—and what can happen when they’re wrong. Three award-winning photographers share portfolios they hope will change the world. Patrick Symmes hikes along the Inca Trail. Alex Shoumatoff reports on the plight of Kermode bears. Ariel Sabar examines what we can learn about brain function by studying zebrafish. Sam Roberts profiles William Bullitt, an American statesman and FDR adviser, and his role during WWII during the fall of Paris.
September (Closing: July 17; On Sale: Aug 25) Bucket List Jamie Malanowski offers up a new list of the world’s best places to see. Tony Perrottet travels back to Gilded Age Colorado for the 100th anniversary of Rocky Mountain National Park. We explore new archaeological discoveries at Jamestown. Photographer Annie Marie Mussleman’s portfolio of a wolf sanctuary. Stephen Colbert writes about the new portrait of—who else?—Stephen Colbert at the National Portrait Gallery.
October (Closing: Aug 17; On Sale: Sept 29) Secrets of American History David Wise looks at whether there could be a “fourth mole,” a still-unidentified spy within the US intelligence community after Edward Lee Howard, Aldrich Ames and Robert Hanssen. Kathleen Sharp examines the Native American artifacts recovered by the Bureau of Land Management in a raid against looters in Utah. Photographer Tomas Van Houtryve exposes the abject poverty on the island of Ebeye, a former nuclear testing site in the Marshall Islands (WWII).
November (Closing: Sept 17; On Sale: Oct 27) Jesus We examine the latest research about the historical Jesus. Photographer Anup Shah’s portfolio from a camera trap in Massai Mara.
December (Closing: Oct 18; On Sale: Nov 24) Smithsonian Magazine American Ingenuity Awards (TBD)
Edit Subject to Change 2/9/2015
2015 GENERAL GROSS RATES
2015 RATES, DATES, AND SPECSRate base: 1.8 million
2015 CLOSING DATES
B&W 2 Color 4 Color
Page $103,700 $128,500 $152,000
Spread $207,500 $257,100 $304,000
2/3 Page $83,000 $102,900 $121,600
1/2 Page $62,200 $77,100 $91,300
1/3 Page $41,500 $51,400 $60,800
1/6 Page $20,800 $25,700 $30,400
BRC $51,900 $51,900 $51,900
Cover 2, Page 1 $342,000
Cover 3, Page $319,200
3rd Cover $167,200
4th Cover $190,000
No charge for Bleed
Issue Special Insertion Material Preprinted Material Issue Tablet Edition Paper Order Order Due Due Date Inserts due* Received Live
January Oct 20 Nov 17 Nov 19 Nov 26 Dec 19 Dec 18
February Nov 20 Dec 17 Dec 19 Dec 31 Jan 23 Jan 22
Lincoln Assassination Dec 20 Jan 8 Jan 9 Jan 16 Feb 17 ---------
March Dec 20 Jan 16 Jan 19 Jan 28 Feb 23 Feb 20
April Jan 20 Feb 17 Feb 19 Mar 4 Mar 23 Mar 20
May Feb 20 Mar 17 Mar 19 April 1 April 24 April 23
June Mar 20 April 17 April 20 April 29 May 22 May 21
July/August May 20 May 22 May 25 June 10 July 3 July 2
September June 20 July 17 July 20 July 29 Aug 24 Aug 21
October July 20 Aug 17 Aug 20 Sept 2 Sept 23 Sept 22
November Aug 20 Sept 17 Sept 21 Sept 30 Oct 23 Oct 22
December Sept 20 Oct 16 Oct 19 Oct 28 Nov 23 Nov 20
NOTE: Preprinted inserts should arrive at Quad on the due dates posted – there will be NO EXTENSIONS on these dates.
*Call Production for spoilage amount needed for supplied inserts.
ADVERTISING INFORMATION
• Image Safety: Any type or image beyond this measurement runs the risk of being cropped off in the binding process. No type should be less than 1/4” from the edge of the ads.
• Binding: Saddle wire. Page trim size: 7-7/8 x 10-1/2”. Bleed allowance: 1/8” on each side. Safety for bleed ads: 1/4” inside trim. Gutter safety: 3/32” Z (When a headline crosses over the gutter in a spread, a 3/32” total gap is necessary to read type correctly.) Page is three columns, each column 2 1/4” wide.
• Due to mechanical variations in the binding process, the magazine advises against crossing the gutter with letters or designs that demand near perfect alignment.
CONTACTSPRODUCTION: If you have any questions about AdShuttle or material specs, please call Production.
PAYMENTS: For credit card payments, contact Accounts Receivable: 202-633-4957. We accept Visa, MasterCard, Discover and American Express. For all other payment questions contact Accounts Receivable: 202-633-4957 or (Fax) 202-633-4999.
No material prior to the November 2014 issue can be picked up.
MATERIAL SPECIFICATIONSElectronic advertising file delivery is now available via AdShuttle.Please navigate to: adshuttle.com to submit your press-ready PDFs.
ALL ELECTRONICALLY-DELIVERED ADS MUST BE SUBMITTED THROUGH ADSHUTTLE
1. Log on to www.adshuttle.com
2. Sign into or create your account
3. Click on “Ad Submission”
4. Select our magazine from the drop down menu
5. You will be guided through the delivery process
E-mailing files is not an acceptable method of delivery. • MEDIA: Media and proofs can still
be sent (UPS or FedEx only). USPS packages are automatically delayed and X-rayed. MAC-formatted media only. Please clearly label with issue, ad number and contact info.
• FILE FORMAT: PDF/X-1a:2001 Compliant or EPS files. Please generate
PDFs that are version 1.4 or later if possible. PDF version 1.3 may not render correctly when placed in our digital editions of the magazines.
• RESOLUTION: All images/files should be high resolution 300 DPI. Total Area or Ink Density is 300%. The print line screen is 150.
• COLORS: Only use CMYK colors; convert spot colors to process. No RGB, LAB or ICC profiles.
• FONTS: Always embed all fonts. Do not allow font substitutions. Do not use True Type fonts.
• TRANSPARENCY: All transparent objects must be flattened at a high resolution. Avoid placing transparent objects on top of text of other critical vector objects.
• PROOFS: Every ad must have one contract (SWOP) proof or you must sign the color waiver available on AdShuttle. Proofs should be sent to: Smithsonian Media Group Production Department Attn: Penie Atherton-Hunt, 600 Maryland Avenue S.W., Suite 6001, Washington, D.C. 20024
Ad Size (in inches) Non-Bleed Bleed Trims to Image Safety (live)
Spread 15 x 9-3/4 16 x 10-3/4 15-3/4 x 10-1/2 15-1/4 x 10
Page 7 x 9-3/4 8-1/8 x 10-3/4 7-7/8 x 10-1/2 7-3/8 x 10
Digest 4-5/8 x 7 5-3/8 x 7-5/8 5-1/8 x 7-3/8 4-5/8 x 6-3/4
2/3 Page (vertical) 4-5/8 x 9-3/4 5-3/8 x 10-3/4 5-1/8 x 10-1/2 4-5/8 x 10
1/2 Page Spread 15 x 4-3/4 16 x 5-3/8 15-3/4 x 5-1/8 15-1/4 x 4-5/8
1/2 Page (horizontal) 7 x 4-3/4 8-1/8 x 5-3/8 7-7/8 x 5-1/8 7-3/8 x 4-5/8
1/2 Page (vertical)* 3-1/4 x 9-3/4 4 x 10-3/4 3-3/4 x 10-1/2 3-1/4 x 10
1/3 Page (vertical) 2-1/4 x 9-3/4 3 x 10-3/4 2-3/4 x 10-1/2 2-1/4 x 10
1/3 Page (square) 4-5/8 Wide x 4-3/4 Tall — — —
1/6 Page (vertical) 2-1/4 x 4-3/4 — — —* Special ad sizes. Please confirm availability with your sales rep.
Effective with the November 2014 issue
2015 DEMOGRAPHIC RATES
Circulation 4-Color Gross Under 45 650,000 $80,000
COUNTIES A or B Counties 5,413,000 74.9% 105C or D Counties 1,814,000 25.1% 88
REGIONS North East 1,433,000 19.8% 109South 2,325,000 32.2% 86Midwest 1,476,000 20.4% 95West 1,994,000 27.6% 121
HOME/MARITALSTATUS Married 4,114,000 56.9% 107Own Home 5,464,000 75.6% 115
10/14Source: Gfk MRI Spring 2014
SMITHSONIAN.COM celebrates the creators, innovators and idea-makers who drive us forward to the future. Furthering the Smithsonian mission “to increase and diffuse knowledge,” Smithsonian.com reaches influentials across the web, engages themwith what they want and need to know now, and gives them inspirational ideas, insights, and information to share.
2014/2015 ONLINE EDITORIAL CALENDARNew Photo Contest Community Portal | October 2014 (Photography)
Anthropocene | October 2014 (Science)
American Ingenuity Awards | November 2014 (Innovation)
Holiday Gift Guides | November 2014 (All Sections)
West Coast (AK, ID, MT, OR, UT, WA, WY, CA, AZ, HI, NV) Mediacentric, Inc.70 Reed Ranch Road, Suite 200 Tiburon, CA 94920 Steve Thompson 415.435.4678 [email protected] Mediacentric, Inc.601 Creekmore Ct. Walnut Creek, CA 94598 Bill Smith 415.434.4046 [email protected] Mediacentric, Inc.1344 Chautauqaua Blvd. Pacific Palisades, CA 90272
MAGAZINE Publisher’s Statement6 months ended December 31, 2014Subject to Audit
Field Served: Coverage of culture in all its forms, including travel, the arts, history, biogra-phy, science and the natural world, through narrative, photography and first-hand reporting.
Published by Smithsonian Institution
Frequency: 12 times/year
04-1127-048 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com
4. AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS
5. TREND ANALYSIS
6. SUPPLEMENTAL ANALYSIS OF AVERAGE PAID & VERIFIED CIRCULATIONThe following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation.
6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACEThe following represents the average public place copies made available during the statement period to the following public areas:
6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USEThe following represents the average individual use copies made available during the statement period to the following individuals:
Total Paid & Verified Circulation 2,050,019 100.0 2,092,624 100.0 2,135,626 100.0 2,113,334 100.0 2,008,771 100.0Year Over Year Percent of Change 1.3 2.1 2.1 -1.0 -4.9Avg. Annualized Subscription Price $19.20 $18.70 $18.48 $18.51 $20.28
Page 2 of 5 • 04-1127-0Alliance for Audited Media
7. GEOGRAPHIC DATA for the July/August 2014 issueTotal paid & verified circulation of this issue was 0.2% less than the total average paid & verified circulation.
GRAND TOTAL 1,919,900 18,898 1,938,798 64,232 64,232 2,003,030 4,968 664 5,632 1,989,100 19,562 2,008,662
Page 3 of 5 • 04-1127-0Alliance for Audited Media
8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONSTotal gross subscriptions (new and renewal) sold in the six month period ended December 31, 2014
9. EXPLANATORY
A. DURATION %(a) One to six months (1 to 6 issues) ............................. 1,751 0.2(b) Seven to eleven months (7 to 11 issues)................... 922,831 87.8(c) Twelve months (12 issues) ........................................ 47,196 4.5(d) Thirteen to twenty-four months.................................. 70,574 6.7(e) Twenty-five months and more ................................... 8,260 0.8
Total Subscriptions Sold in Period ............................. 1,050,612 100.0
B. USE OF PREMIUMS(a) Ordered without premium.......................................... 1,014,219 96.5(b) Ordered with material reprinted from branded
editorial material.................................................... None(c) Ordered with other premiums, See Par. 9 ................. 36,393 3.5
Total Subscriptions Sold in Period ............................. 1,050,612 100.0
C.CHANNELS %(a) Ordered by subscriber action via direct mail, direct
mail agents, inserts, online, renewals, catalogs, or other outlets available to the subscribers............. None
(b) Ordered by subscribers in response to unsolicited telemarketing and door to door selling................. None
(c) Ordered by subscribers in response to fund-raising programs of schools, churches, and other similar organizations........................................................ None
(d) Subscriptions as part of membership in an organiza-tion ....................................................................... 1,050,612 100.0
Total Subscriptions Sold in Period ............................ 1,050,612 100.0
(a) Suggested Retail Prices: Single Copy: $5.99 through June 2014. $6.99 startingJuly/August 2014. Canada, $5.99 through June 2014. $6.99 starting July/August2014. Subscriptions: Canada, 1 yr. $52.00; International, 1 yr. $65.00.
(c) Post expiration copies: None.
(d) DESCRIPTION OF DIGITAL - The Digital Issue is an exact replica of the print prod-uct in format and advertising content. The Digital Issue is available via a growing listof digital edition storefronts and is able to be read on numerous tablets, smart phonesand e-reader devices.
(e) This publication publishes double issues during the year. Each double issue repre-sents two copies of service during the subscription period. This publication publishesdouble issues during the average price calculation period. The average price and an-nualized price are based on 12 issues.
(f) Association (Nondeductible): The average of 1,847,803 copies per issue,(1,831,590 print copies; 16,213 Digital Issue copies), shown in Par. 6 and included inPar. 1, represents copies served to members of Smithsonian Associates. Benefits in-clude membership in the National Association with personalized Smithsonian Mem-bership card; 10% discount in person at Smithsonian gift shops and selectSmithsonian dining facilities; and free admission to the Cooper-Hewitt National DesignMuseum. $38.61 is allocated for a 1 year subscription to this publication and is nonde-ductible from dues.
The following membership programs allocate $36.00 of dues for a 1 year subscriptionto this publication: Resident Membership, Friends of Smithsonian Membership, Coo-per-Hewitt Membership and Archives of American Art Membership. Dues to these pro-grams range from $41.00 to $20,000.00.
SMITHSONIAN magazine is published by the Smithsonian Institution. Employees/Vol-unteers, $12.00; Corporate Members, $12.00; National Members, $39.00.
(b) Average nonanalyzed nonpaid circulation for the 6 month period: 19,608copies per issue.
(g) Award Point Subscription Sales: The average of 45,046 copies per issue, shown inPar. 6 and included in Par. 1, includes the following:
An average of 15,077 copies per issue represents copies purchased through the re-demption of Airline Frequent Flyer Miles valued at 3¢ to 25¢ per mile.
An average of 29,969 copies per issue represents copies purchased through the re-demption of award points valued at 15¢ to $1.00 per point.
(h) Partnership Subscription Sales (Deductible): The average of 5,342 copies per is-sue, shown in Par. 6 and included in Par. 1, represents copies sold in a partnership re-lationship wherein this publication was bundled with the purchase of a product orservice. Purchasers were advised that $15.00 of the sales price was allocated for a 1year subscription to this publication.
(i) Sponsored Subscription Sales: The average of 5,192 copies per issue, shown inPar. 6 and included in Par. 1, represents copies purchased by various business con-cerns in quantities of 11 or more.
(j) Use of Premiums: An alarm clock, a logo umbrella or an Eco Tote Bag with Logo,with no advertised or stated value, were offered with some subscriptions sold duringthe period.
(k) An average of 14,805 copies are included in Verified Individually Requested thatwere served to subscribers that ordered the magazine for which payment was not re-ceived.
(l) US Analysis by ABCD county size for the July/August 2014 issue, Circulation is re-ported as follows:
A County Size includes 805,331 copies, B County Size includes 625,171 copies,C County Size includes 305,762 copies, D County Size includes 225,778 copies
Page 4 of 5 • 04-1127-0Alliance for Audited Media
10. VARIANCELatest released Audit Report for 12 months ended December 31, 2013; Variation from Publisher’s Statements
(a) Effective 01/01/12 changed from 2,000,000 to 2,100,000.
We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance withAlliance for Audited Media’s Bylaws and Rules.
Parent Company: The Smithsonian Institution
SMITHSONIAN, published by Smithsonian Institution • 900 Jefferson Drive • Washington, DC 20560
LISA DUNHAM STEPHEN P. GIANNETTI Date Signed: January 26, 2015Consumer Marketing Director Vice President, Advertising
Sales & Marketing Sales Office: New York 212-916-1300P: 212.916.1360 • F: 212.986.4259 • URL: www.smithsonianmag.com Established: 1998 AAM Member since: 1999