Mission Statement : Advocate cycling in the Los Angeles community with a sustainable and stylish bicycle. Los Angeles Bamboo Bicycles Film and Theatre.

Mission Statement: Advocate cycling in the Los Angeles community with a sustainable and stylish bicycle.

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Los Angeles Bamboo BicyclesFilm and Theatre Arts Charter High School

Business Summary

• Located in South Los Angeles• Bamboo bicycles

- Light weight, fast, stylish, and sustainable

• Non-profit business- Scholarships- Bicycle safety workshops- Promote bicycles and cycling lifestyle.

Business Description

• First Los Angeles Bamboo Bicycle Shop

• Sustainable product• Better-priced than

competition• Social Media & local

promotion• Built & sold at school

• Competition-• Local: DTLA Bike Shop • Direct Competition: Bamboo Bike Studio

• Advantages of L.A. Bamboo Bicycles-• Only bamboo bicycle distributor within our area• Eco-friendly• Natural • Sustainable

Industry Analysis

2009 201113,600

13,800

14,000

14,200

14,400

14,600

14,800

15,000

15,200

Number of Bicycle Riders in one area over two days

in LA.

Number of Bicycle Riders

“The Los Angeles County Bicycle Master Plan has been updated and approved today, and includes plans for 832 miles of new bikeways, as well as over $330 million in funding to be spent over 20 years on improving access to and the safety of bicycle transit in L.A.“-www.laist.com2.28.12

Market Analysis

Marketing Strategies

Flyers , Spoke Cards , Stickers Social Media (Facebook, Twitter)Partnerships with local bike shopsBicycle Maintenance Free Products with bicycle purchase Test Rides

Operations Plan• Measure cyclist dimensions.• Prepare/fit bamboo together with epoxy resin.• File/sand lugs after epoxy resin dries.• Assemble components to complete bicycle.

Company name

Location Bamboo bicycles

Stock Parts

Maintenance Local Focus

Los Angeles Bamboo Bicycles

Los Angeles

Yes Yes Yes Yes - Student-run - Eco-friendly - Raises awareness for bicycle safety in community - Raising funds for student scholarships

DTLA Bike shop

Los Angeles

No Yes Yes Yes - Not student-run - Not eco-friendly

Bamboo Bike Studio

San Francisco

Yes Yes Yes No - Not student-run - Eco-friendly

Competition of Los Angeles Bamboo Bicycles:

Variable Cost Prices For Individual Parts (Stock Single-Speed Bike)

Part Individual Piece

Total Piece

Price (total)

Handle Bars $20 2 $40 Neck Stem $25 2 $50 Fork $25 2 $50 Hand Grips $10 2 $20 Seat $15 2 $30 Spacers $1 5-10 $10 Seat Post $15 2 $30 Crank $45 2 $90

Pedals $20 2 $40

Chain $12 2 $24

Rims $120(set of two) 2 $240

Tires $20(set of two) 2 $40

Inner Tubes $6 2 $12

Lights $7 4 $14

Helmet $20 2 $40

Bottom Bracket $25 2 $50

Total $780

Financial Projections 2012 2013 2014 2015

# Of bicycles

# Of frames

20 bicycles

35 frames

40 bicycles

50 frames

60 bicycles

65 frames

80 bicycles

80 frames

Price/bicycle

Price/frame

$1,600

$550

$1,600

$550

$1,600

$550

$1,600

$550

Revenue $51,250 $91,500 $131,750 $172,000

Variable cost/bike

Cost/frame

$1,100

$320

$1,100

$320

$1,100

$320

$1,100

$320

Fixed cost $700 $100 $100 $100

Total cost $33,900 $60,000 $86,800 $113,600

Profit $17,350 $31,500 $44,950 $58,400

S.W.O.T.Strength:- Only Bamboo Bicycle Shop in Los Angeles- Eco-Friendly Bicycles.- Student-run business

Weakness:- Customers concerned bamboo might break- Bicycle that have lower prices

Opportunities:-Partnership with local bicycle shops-Location expansion

Threats:- Local bike shops- Cheaper bicycles- Manufacturing defects

Weaknesses/Threat SolutionsWeaknesses:

- Customers concern bamboo might break

- Cheaper bicycles elsewhere

Solutions:Have customers test a

bamboo bicycleBusiness expansion=

lower prices

Threats:- Local bicycle shops- Budget bicycles- Manufacturing defects

Solutions:PartnershipDonations from business

reducing priceConstruction training

Conclusion

• Main product: Bamboo bicycles• Local bicycle shop in Los Angeles• Student-run• Eco-friendly• Non-profit business• Fundraise for scholarships and bicycle operations• Host and promote community bicycle rides

Q & A