Mission Possible: Hit Your Brand Out of the Park APRIL 21, 2014 PRESENTED BY 6 Secrets to Elevate Thought Leadership KIM GUARINO.

Mission Possible: Hit Your Brand Out of the Park

APRIL 21, 2014

PRESENTED BY

6 Secrets to Elevate Thought Leadership

KIM GUARINO

What is Thought Leadership?

When audience tells friends & colleagues verbally about your company (new technology makes it easier & more powerful)

What is Thought Leadership?

Sharing Your Knowledge & Expertise

Raising the Profile for Your Mission & Brand

Leaders Coming to You for Information

Authentic Voice Aligned With Your Passion

Inspires Action Around Shared Values

> Perceived as the “Go To” Authority

What It Is Not…

What It Is Not…Focused on Becoming a Well-Known Leader

Cutting Edge Opinions & Controversial Topics

1 Way Conversations: Listen, Participate & Share

Fundraising “Ask” to Support Your Mission

Telling Your Audience to Share Your Content

Visibility for Your Logo, Website & Communications

> Strategic Program to Become #1 Nonprofit in …

What’s the Impact on Your Nonprofit?

What’s the Impact on Your Nonprofit?

Funders See You as the “Best & Safe Choice”

Partners Contact You to Create New Programs

Bigger Platform to Help More People

Multiplies Your Advocates & Level of Support

Accelerates Attention for Advocacy Issues

Sustainable Revenue Pipeline Long term

> Realizing Larger Donations & Bigger Impact

What’s the Winning Formula for Successful Thought Leadership?

Secret #1: Visionary & Distinctive

• Be on the forefront – shaping your cause• Shine a spotlight where others are not• Take a position – communicate a clear focus

Secret #2: Authentic Voice

• Align with nonprofit’s mission & values• Reflect personal strengths & passions• Share stories that connect to shared values

Secret #3: Remarkable & Shareworthy

• Champion original ideas & spark conversations

• Deliver answers on the minds of your audience

• Broaden influence sphere with remarkable content

Secret #4: Clear & Consistent

• Requires top-down commitment & consistency

• Shared participation embedded in your culture

• Tap SMEs to generate bite-sized content weekly

Secret #5: Momentum Across Channels

• Build momentum through multiple channels• Layer a sequence of content & touchpoints• Gain synergies from strategic guidelines &

timeline

Secret #6: Ignite Action & Advocates

• Listen, share, care & collaborate• Share knowledge your audience values• Ignite action in your community & advocates

DNA of Successful Thought Leadership

Visionary &

Distinctive

Authentic Voice

Remarkable &

Shareworthy

Clear & Consisten

t

Build Moment

um

Ignite Action & Advocate

s

③Champion original ideas, deliver answers & broaden influence with remarkable content

②Align with mission, reflect personal passions & connect to shared values

①Communicate your focus, take unique position & shape your cause⑥ Share what

audience values, collaborate & ignite action

⑤ Layer touchpoints, build momentum across channels & gain synergies ④Clear top-down commitment,

bite-sized content consistently & shared participation

Questions?

What questions can we answer?

Where is your nonprofit getting stuck?

What’s working really well?

Thank You

Feel free to contact us if you still have any questions

Kim [email protected](703) 587-6734

Connect to Stay in Touch

LinkedIn: www.linkedin.com/in/kimguarinoFacebook: www.facebook.com/evolveCMOTwitter: www.twitter.com/evolveCMO