FILE #3 Let’s Clear Up The Confusion Right Off The Bat MISSION M3B Big Dog Innovations’ mission to get each part of the MARKETING 3.0 BLUEPRINT (the ROADMAP to the new world of marketing) into the hands of elite marketing executives – WORLDWIDE – who are highly desirous of INNOVATING their marketing models. ACCESS AND/OR SUBSCRIBE TO ALL FILES IN THIS SERIES AT: HTTP://WWW.BIGDOGINNOVATIONS.COM/MISSIONM3B
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[MISSION M3B: FILE #3] Let's Clear Up The Confusion Right Off The Bat
FOR AN EXPLANATION OF THESE SLIDES, VISIT: http://bigdoginnovations.com/missionm3b-file-4-the-four-cornerstones-of-marketing-3-0
Big Dog Innovations is on a mission (MISSION M3B) to get each part of the MARKETING 3.0 BLUEPRINT (the ROADMAP to the new world of marketing) into the hands of elite marketing executives - worldwide - who are highly desirous of innovating their marketing models.
FILE #3: "Let's Clear Up The Confusion Right Off The Bat" delivers a detailed explanation of the "change" that exists in the marketing world today - providing the clarity needed to progress your organization through the complete "Marketing 3.0" transformation.
To access and/or subscribe to all past and future content files in this series, visit http://www.bigdoginnovations.com/missionm3b
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FILE #3Let’s Clear Up The Confusion
Right Off The Bat
MISSION M3BBig Dog Innovations’ mission to get each part of the
MARKETING 3.0 BLUEPRINT (the ROADMAP to the new world of marketing) into the hands of elite marketing
executives – WORLDWIDE – who are highly desirous of INNOVATING their marketing models.
ACCESS AND/OR SUBSCRIBE TO ALL FILES IN THIS SERIES AT: HTTP://WWW.BIGDOGINNOVATIONS.COM/MISSIONM3B
In talking about the change…(communication platforms & new consumer/commercial habits)
…and new outcomes,… (marketing contributing more to the bottom line)
…it’s important to get a good sense of the ingredients that go into “the new mixture”
Clarity can perhaps be obtained by categorizing much of the net-new “change” into four primary groups:
1) Platforms - including
optimized Traditional Media
as well as New Media
2) Communications Directions - strategic combinations of traditional “outbound marketing” mingled with new media “inbound marketing” - both with increased instances of ongoing two-way dialogue
Clarity can perhaps be obtained by categorizing much of the net-new “change” into four primary groups:
3) Marketing Lifecycles - where two-way dialogue can be “wireframed” for scalable nurturing
Clarity can perhaps be obtained by categorizing much of the net-new “change” into four primary groups:
4) Changes in consumer/commercial behavior
Clarity can perhaps be obtained by categorizing much of the net-new “change” into four primary groups:
From an illustrative point of view, it looks
like the following…
Increased Conversions
LoweredCosts of Acquisition
IncreasedInsight
As communications increasingly shift towards some form of digital messaging - and while analog communications will still be around for a long time to come - the maneuver becomes:
Knowing what percentages of shifts should be made
Understanding the new sequences - while strategic integration and shifts towards digital media are taking place
The trend is towards increased
digital communications investments…• What %?
• What sequence?
• What strategy plan revisions?
Direct
Social Media
Online
Mobile
LESS MORE
MORE MORE
LESSMass
Advertising
Some OpinionsFor New Media: For Traditional Media:
Don’t apply old marketing practices to new media formats.
Recognize there are multiple opportunities to make traditional media more effective by aligning it to digital.
“Apps,” new technologies, and platforms aren't enough; think “voice of customer marketing” strategies.
Digital “alignment” means you can increase instances of two-way dialogue, activity capture, and follow-through.
For both new and traditional media, you must strategically develop “inbound marketing” and
“optimized outbound marketing” into your planning and implementation activities.
It doesn’t happen overnight, but…
with the aid of a new media marketing blueprint (as can be see in ensuing weeks of this marketing content series), you can accelerate your rates of:
• Increased marketing conversions• Lowered costs of acquisition• Higher levels of customer intimacy• And proof that your “Marketing 3.0” plans are working, via increased cross-media marketing insight
It’s all there for the taking!
Measure & Refine
ImplementConservatively
Define Your Deliverables
Strategy Workshop(Start with new questions!)
Expand Your Knowledge of New Sequences, Infrastructures, &
Marketing Lifecycle Wireframes
Understand New Opportunities, Outcomes, & Communication Lifecycles
Understand the Changed World of Marketing/Communications
A pyramid depicting an organization’s journey into the new world of marketing - “Marketing 3.0”
This MISSION M3B (Marketing 3.0 Blueprint)
content series has been
strategically designed & developed to
walk you through the levels of this journey.
To follow the Marketing 3.0 Blueprint,
visit www.BigDogInnovations.com/MissionM3B
where you can access and/or subscribe to all of the past and future content
The Big Dog Innovations Approach to the New World of Marketing – Marketing 3.0
Marketing Strategy
Marketing Infrastructure
Marketing Implementation
Marketing Communications
Logistics
Marketing Measurement & Refinement
Achievements: Increased Conversion Rates. Lowered Costs of Acquisition. Higher Levels of Customer Intimacy. Better Overall Insight Into Marketing Performance.
Contact us today for a discussion on what an updated marketing plan – optimized for the new world of “Marketing 3.0” – might look like for your organization specifically.